More than a Few Words
1,038 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsA marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.
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Episodes
#334 What Every Landing Page Needs
July 13, 2018 10:00 - 8 minutes - 7.98 MBWhile some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource. Custom, landing pages help visitors find exactly what they are looking for. In today's conversation, Lorraine shares some simple rules to follow as you build your landing page. Eliminate distractions like sidebars and navigation Keep the content focused on one topic Make the topic of the page very clear. Don't be afraid to be direct...
#333 Network Your Employees with Hazel Walker
July 11, 2018 10:00 - 11 minutes - 25.3 MBEveryone has a network. it is comprised of family members, friends, and former coworkers. Some people have large networks, and others have smaller, supportive groups, but every one of your employees has a network. As a business owner, Hazel Walker thinks it is up to you to teach your employees how to use their networks, to subtly promote your business. They don't have to walk into their grandmother's 100th birthday party with a stack of business cards, but there are ways to listen to conve...
#332 Click Bait Isn't Necessarily Bad
July 06, 2018 10:00 - 11 minutes - 25.6 MBNo matter how interesting your content is, if you miss the mark with your headline, no one will read it. In today's conversation, Allison Carter and Lorraine Ball talk about the art of a headline, why writing clickbait isn't bad if you deliver on the promise, and why it is ok to be negative sometimes. This special episode of MTFW is part of a series of interviews with the speakers from the Digital Toolbox Conference.
#331 Probably Pinterest with Dana Nelson
June 29, 2018 10:00 - 10 minutes - 24 MBIf your products or services aren’t represented on Pinterest, you could be missing out on a growing stream of potential customers. Discover the ins and outs of Pinterest, a tool that allows members to “pin” and share images, videos, and other objects about products and services. Learn about the site’s user base and popular categories as well as how to include your brand to gain maximum exposure. This week, Lorraine chats with Dana Nelson about the dos and don'ts of Pinterest. This is one o...
#330 The Ideal Interview
June 27, 2018 10:00 - 10 minutes - 23.2 MBPart of what makes a podcast interesting is the skill of the interviewer. Professional podcaster, Jen Edds boils down the process of preparing for an interview into a few easy steps that anyone can follow. She suggests: Be intentional – Have a purpose for each episode, and your overall podcasts. Have a clear idea of why your program will matter to your audience. A business podcast needs to deliver a specific message to the listeners Prepare questions, but don’t be married to the outlin...
#329 Saving Money on Google Ads
June 22, 2018 10:00 - 10 minutes - 24.2 MBGoogle is always happy to help you spend more money. They will always show you new ways to do more with your advertising. That's how they generate $17 Billion a quarter. While you can spend more money, the question you need to ask is "should I spend more". Google Ads (formerly AdWords) expert, Michelle McNally explains that sometimes it will be worth it. In today's conversation learn more about the do's and don'ts of spending money on Google Ads. This special episode of MTFW is par...
#328 Creating Content with Jennifer Riley Simone
June 20, 2018 10:45 - 12 minutes - 27.5 MBThe first step to creating really interesting and relevant blog content is to release the idea that the blog is about you and your business. It isn't. As Jennifer Riley Simone, founder of Fresh Figs Marketing explains, great blog posts are about the questions your customers have. Your next great blog post is right there in the conversation you just had with a prospective client. Make a list of the most frequently asked questions and you are well on your way to blog content that your custom...
#327 Focus!
June 15, 2018 10:00 - 12 minutes - 28.9 MB"You will not get everything done" For business owners overwhelmed with a long task list, that is the message business Coach CJ McClanahan wants them to hear. Once you accept the idea that some things are just not going to be finished, you can set priorities, choosing how you will spend your time.
#326 Video with Melanie Gaston
June 13, 2018 10:00 - 11 minutes - 26.1 MBBusinesses of all sizes can benefit from video media. If you're thinking about adding video into your marketing strategy, might start by looking at what other people are doing. Look for trends and styles which stand out, and which ones you can do without. That is what we did as we launched our expanded video marketing program Tune in as Roundpeg's Lorraine Ball and Melanie Gaston chat about using video for your brand. More Than a Few Words is a production of Roundpeg.
#325 Google Your Business to Success with Erin Bemis
June 08, 2018 11:00 - 13 minutes - 29.8 MBGoogle My Business has evolved a lot over the years. If you have it, maybe you're not using it to the fullest. Everything in marketing is about engagement. With all of these Google My Business tools handy, you're well-equipped to build quality relationships with your clients and web-searchers alike. Listen in while Lorraine Ball and Erin Bemis chat about ways to own and optimize your Google My Business listing and page. Erin is a national speaker and trainer for Google's "Get your Business...
#324 Measuring Marketing & PR with Page Jones
June 01, 2018 10:00 - 8 minutes - 19.9 MBWhat is the difference between marketing and PR? They're basically the same thing, right? Well, kinda. But not really. As Roundpeg's Page Jones to explains PR is focused much more on the top of the funnel, while marketing activities are more closely aligned with sales. More Than a Few Words is a production of Roundpeg.
#323 What Your Designer Owes You with Cherilyn Juris
May 25, 2018 10:00 - 8 minutes - 18.9 MBWhether you're working with a complete stranger or your best friend, there are a few things you should expect when embarking on a design project. Don't let the administrative stuff take effort and energy away from your redesign - go into the project with a plan. Your designer should give you a contract, a complete set of files, branding guide, and an invoice. Join Lorraine Ball and Roundpeg's lead designer Cherilyn Juris while they discuss why each of these pieces is so important. More...
#322 What is GDPR and Why Should I Care?
May 22, 2018 12:44 - 8 minutes - 19.7 MBHas your inbox been flooded with “Improvements to Our Privacy Policy” emails? It isn't an accident. Most global websites are scrambling to come into compliance with the European Union's GDPR (Global Data Privacy Regulation). As Peter Wolfgram explains, even if you only do business in the US, these rules can have a significant impact on your business. For more information, be sure to check out his blog post on GDPR and small business.
#321 Social Story Telling with Jason Falls
May 18, 2018 10:00 - 11 minutes - 26.1 MBStorytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image? Jason Falls thinks social media marketers need to pull back from an individual tweet and look at the big picture and define the larger brand story. Using a series of images, videos, and posts you can build a complete story of a brand over time. Listen as Jason shares examples of how companies can build storytelling into their marketing plan. More Than a Few Words is a...
#320 Twitter Chat with Carol Stephen
May 11, 2018 11:00 - 10 minutes - 9.42 MBTwitter is a social network, which means that you should be interacting with other people and brands. One of the best ways to have a conversation and meet new like-minded Twitter users is by joining Twitter chats. These chats use a #Hashtag to engage with their fanbase and keep the discourse going. Join Roundpeg's Lorraine Ball and Your Social Media Works' Carol Stephens and pick up a few helpful tips on how to better use Twitter to develop conversation.
#319 Web Design tips with Peter Wolfgram
May 09, 2018 10:00 - 10 minutes - 11.2 MBIs your site showing signs of age? Like deciding when to get a new car, it may be unclear if you should throw more money at your website or go for a completely new model. Join Roundpeg's Peter Wolfgram and Lorraine Ball as they share some thoughts about what makes a website stay relevant, and how to do it on the cheap. More Than a Few Words is a production of Roundpeg.
#318 Password Tips with Simon Efroymson
May 04, 2018 10:00 - 7 minutes - 6.84 MBKeeping your things secure in the digital world can be scary. A good password can help a lot. If your passwords look like a cat walked across a keyboard, you may not be as secure as you think. Join Roundpeg's Lorraine and Simon as they explore a few ways to bolster your web account security. More Than a Few Words is a production of Roundpeg.
#317 Start Your Podcast Today
April 27, 2018 10:00 - 10 minutes - 9.46 MBJen Edds is the Brassy Broad in charge. She is a musician, a podcaster and the founder of Brassy Broadcasting, a podcasting coaching company. She helps ordinary business owners find their voice on this growing platform. Drop in on her conversation with Lorraine, as they talk about how she got started. Spoiler alert! It begins with a group of nuns. The conversation is also filled with practical tips on how any business owner can use podcasting to put a more personal face on their busine...
#316 Integrated Marketing with David Fischer
April 20, 2018 12:00 - 10 minutes - 9.93 MBWhen does 1 + 1 = More than 2? When you are adding the power of multiple marketing channels together.. Each piece of your marketing delivers results. But when you integrate your activities so social media drives traffic to your website which converts visitors to email subscribers, who then receive very targeted email messages the results are significanltly better. David Fischer of Solutions for Growth share his ideas on how to bring the pieces together. More Than a Few Words is a produc...
#315 What's Next for Facebook?
April 14, 2018 10:33 - 8 minutes - 8.64 MBWith new details emerging almost every day about the Facebook data breach founder Mark Zuckerberg is apologizing, a lot. This isn’t the first time Facebook has had legal issues because they played fast and loose with our data. And this isn’t the first time Zuckerberg has apologized. So will his promises to do better will be enough. And if not, what will that mean for business owners who rely on the platform to build communities and reach new markets.
#314 Chatting with Javed S. Khan
April 13, 2018 10:00 - 10 minutes - 10 MBMore than a few Words goes global as Lorraine chats with Javed S. Khan., the owner of Empression, a Marketing Services Company based in Toronto, Canada about video messaging. Just like their American counterparts, Canadian business owners are struggling with the ever changing demands of delivering exceptional customer service experiences in the digital age. You can find Javed on his website javidskhan.com, or on LinkedIn. More Than a Few Words is a production of Roundpeg.
#313 Do You Own or Rent Your Contacts?
April 06, 2018 10:00 - 9 minutes - 8.45 MBDo you own your contacts? If you are building a community exclusively on social media, the answer to that question is actually no. You are simply renting them. You have access to them only if you play by the rules established by the platform. So if Facebook changes the rules, you need to change your approach. In today’s conversation with Karen Leonard, we chatted about what can happen if you don’t own your contact list, and how you can move those contacts to your email list where you do...
#312 Twitter Tips
March 30, 2018 09:00 - 13 minutes - 18.8 MBTwitter can be hard. Having a successful Twitter account is all in the details. Love it or hate it, Twitter is a great tool for business. Thankfully we have Roundpeg's Lorraine Ball and Sam Von Tobel to help us out. Are you regularly monitoring, interacting, and posting? There are many different ways to find success on Twitter, but it all comes down to having a quality page and getting into a routine. More Than a Few Words is a production of Roundpeg.
#311 Using Facebook Live to Beat the Algorithm
March 23, 2018 09:00 - 11 minutes - 11.2 MBEarlier this year, Facebook announced that they will be refocusing their social media platform on the individual. But what does this mean for businesses, small and large? It's time to start rethinking the way in which you're posting and interacting on Facebook. Join Vanessa Cabrera and Roundpeg's Lorraine Ball as they discuss how to use Facebook Live to combat the changes to the Facebook algorithm Want to know more? Check out Vanessa's free resource: 16 Ways to Use Facebook Live And be...
#310 Time for a Rebrand
March 17, 2018 13:00 - 6 minutes - 5.84 MBBranding. It's not just who you are, it's how you present yourself. Is your current brand doing everything it can? When should you start thinking about a rebrand? Join Roundpeg's Lorraine Ball and Cherilyn Juris as they discussed the recent revamp of Roundpeg's brand. Pick up a few tips from the pros to start thinking about before you refresh your style. More Than a Few Words is a production of Roundpeg. Looking for more branding resources, check out Cherilyn's Rebrand InfoGrahpic
#309 Managers and Leaders
March 16, 2018 09:00 - 10 minutes - 10.3 MBTune in with Lorraine of Roundpeg and Randy Clark while they explore what it means to be a good leader. Great leaders aren't born. Sure, some are born with more of an aptitude for socialization, but this doesn't mean they're naturally better off than someone more reserved. Charisma alone doesn't equate to quality leadership skill. Learn what makes a great leader with Lorraine and Randy. Randy Clark is the author of several books on organizational leadership including: The New Managers Wo...
#308 Crisis Communication with Jennifer Crawford
March 09, 2018 10:58 - 12 minutes - 9.95 MBIn today's episode, Lorraine and Jennifer from Social Media Rescue talk about what to do on social media when things go wrong. Mistakes are inevitable. Things will go wrong. Don't wait until the moment a crisis arises - plan a method to address unhappy customers for any mishap, be it big or small. Learn more about what Jennifer did when one of her clients was having a terrible, very bad day. We first met Jennifer on that very bad day as we interacted with her on twitter as she manag...
#307 Putting Lipstick on a Pig with Sara Mannix
March 02, 2018 10:00 - 11 minutes - 11.3 MBThere is an old expression, that you can't put lipsitck on a pig. Basically there are some things which are too ugly to fix with a little makeup. Talking with Sara Mannix of Mannix Marketing, Lorraine discovered the same is true for websites. Sometimes what a customer wants to is drive traffic to their website and that won't be very effective if the website itself isn't state of the art. Lorraine and Sara talk about the good, bad and ugly of getting to the 'why' of your brand. More Than...
#306 Advanced LinkedIn with Cathy Cain-Blank
February 23, 2018 10:00 - 10 minutes - 13.9 MBIn the second of a two-part series, Lorraine and her guest Cathy Cain-Blank of CC Marketing and Communications dive deeper into Linkedin. If you are ready to ramp up your LinkedIn profile, this program is for you. More Than a Few Words is a production of Roundpeg.
#305 One Philosophy with Ellen McDowell
February 16, 2018 10:00 - 12 minutes - 11.9 MBDo you show up every day, knowing that you will make a difference in someone else's life? You have the potential to be that person to someone. Everyone needs somebody to lean on. Are you that person? Join Roundpeg's Lorraine Ball and Your Social Butterfly's Ellen McDowell as they discuss the One Philosophy, a book by Nancy Matthews. You can find their original session here. More Than a Few Words is a production of Roundpeg.
304 Read This Now - How to Write Attention Grabbing Headlines
February 09, 2018 04:00 - 10 minutes - 9.55 MBNo matter how interesting your email campaign is, it won't be very effective if people don't open your email. Discover tricks to command attention and drive readers to open your email as soon as it arrives in their inbox. This is an excerpt from a longer presentation on subject lines. You can view the entire video here.
#303 LinkedIn Basics with Cathy Cain-Blank
February 02, 2018 10:00 - 12 minutes - 16.6 MBLooking to get your LinkedIn program started? In this first of a two-part conversation with Cathy Cain-Blank of CC Marketing and Communications. More Than a Few Words is a production of Roundpeg, a digital agency focused on helping business owners use digital marketing tools to grow.
#302 Social Media Survey
January 26, 2018 10:00 - 13 minutes - 18.1 MBEvery year, since 2010 we have studied internet marketing trends among small business owners. This year the study looked at social media platforms, email, blogging, and internet advertising. This week we share some of our findings in this podcast. And if you would like the entire report you can find it at https://roundpeg.biz/2017/06/internet-marketing-report/
#301 Facebook Changes - Don't Panic
January 19, 2018 10:00 - 9 minutes - 13.1 MBJoin Roundpeg's Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that marketers use Facebook. If you are not aware, on Thursday, January 10, Facebook announced changes to its algorithm to increase engagement by showing more content from friends and family members and less from publishers and businesses. We can expect Facebook to almost completely stop showing posts from brands, news outlets, and businesses....
#300 - Blog FAQ
January 14, 2018 19:15 - 10 minutes - 14.3 MBThe questions on every business-owner's mind: how should I blog? Am I blogging enough? Why is blogging important? Join Roundpeg's Lorraine Ball and Sam Von Tobel as they discuss the basics of blogging. The Blogging Guide mentioned in the podcast can be found here. More than a Few Words is a production of Roundpeg.
#299 Use Reviews to Improve Your Business
January 08, 2018 17:39 - 12 minutes - 11.8 MBCustomers are likely to believe what other people say about your business. That's why reviews are so important. In today's podcast, Lorraine chats with Bryan Caplan of BJC Branding about how to collect reviews and what to do when you get them. Learn more about BJC branding and their new review monitoring tool. MTFW is a production of Roundpeg, and social media agency.
#298 Do You Have a Business Map?
January 08, 2018 13:08 - 1 minute - 1.03 MBYou wouldn't get in your car and drive without a map, if you didn't know where you were going, so why do you think you can drive your business without one?
#297 Are You Ready to Be a Video Star?
January 01, 2018 14:00 - 7 minutes - 6.56 MBFor more than a decade images have ruled the internet, but 2018 is shaping up to be the year of the video. With cameras in everyone's pocket, it has never been easier to create a video to market your product. This week we explore some of the trends on how and why you need to be thinking about video. We also talked about a new tool, Promo by Slidely, which will make it easier than ever to create professional looking short videos. More than a Few Words is produced by Roundpeg, an In...
#296 Help Google Find You
December 25, 2017 14:11 - 11 minutes - 10.2 MBEveryone knows the best place to look for a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need to embrace and active SEO strategy that includes: Research - Think like your prospective customers, then check your assumptions using the Google keyword planning too. Relevance - Use your keywords in all parts of your website to increase its relevance. That includes in titles, subtitles, urls, a...
#295 How to Grow Your Email List
December 18, 2017 13:15 - 16 minutes - 15.4 MBIt doesn't matter how good your email newsletter is, if you don't have enough people to send it to you won't have a chance to share your information. In today's program, Lorraine shares an excerpt from a longer presentation on how to grow your email list. Find more email resources from Roundpeg, an Indianapolis email marketing firm.
#294 How to Find and Be a Male Ally
December 11, 2017 12:15 - 13 minutes - 12.4 MBJulie Kratz, a highly-acclaimed leadership trainer, speaker, and author, joined us for a conversation about male allies. We talked about what they are - Supportive, but not necessarily a white knight Why women need them - Because there are still too few women in leadership positions What is in it for men - Being a male ally has benefits for everyone involved. Julie is the author of the book ONE: How Men And Women Partner For Gender Equality! and the founder of Pivot Point an organiza...
#293 Overheard at the 'Peg
December 04, 2017 14:23 - 9 minutes - 8.9 MBThese days everyone is pumping out content. There are blog posts and pictures and video that all follow a predictable formula. After a while, every company looks the same. One way to stand out in the timeline, particularly on Twitter is to create a hashtag and use it consistently. At Roundpeg we selected #OHatThePeg as a way of infusing a bit of fun and personality into our timeline. As we share funny snippets of conversations heard around the office it is like letting the world eavesdro...
#292 Hand Turkeys
November 27, 2017 03:04 - 9 minutes - 9.11 MBLast week we made hand turkeys. Sure it is a silly thing for adults to do, but as Sam explained, there are several good reasons why every business should. Lorraine Ball and Sam Von Tobel are part of the turkey making team at Roundpeg, an Indianapolis marketing firm.
#291 Food, Glorious Food Marketing
November 20, 2017 19:17 - 13 minutes - 12.3 MBAt Roundpeg, we love all our customers, but we definitely enjoy working with our food clients a bit more. Why? Well, of course, there are the products, but also the creativity and the opportunity to promote product customers really enjoy interacting with. So if you manufacture or distribute a food product, or run a restaurant or shop sit back and enjoy today's podcast. More than a few words is a production of Roundpeg, a food marketing firm.
#290 Branding Yourself With Erik Deckers
November 13, 2017 14:28 - 14 minutes - 12.8 MBToday, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn't the case. So how did Erik make that transition, and build his personal brand? That is the subject Branding Yourself, (3rd Edition) by Erik Deckers and Kyle Lacy. I had a chance to sit down recently with my good friend Erik to talk about the book, what's new and the relevant lessons for anyone looking to build a personal brand. From social media profiles to face ...
#289 Getting More from Your Facebook Ads
November 05, 2017 14:50 - 12 minutes - 11.7 MBAdvertising is easy. For a relatively small investment, even a novice marketer can reach a wide audience. but when you are ready to go beyond the basics, then Lindsey Anderson has some solid tips for you. From building an audience by "Carpet Bombing" or retargeting your ads from landing pages used in your Google Adword campaigns, she explains how you can reach the right people at the right time. Want to learn more about Lindsey? Check out her podcast at trafficandleadspodcast.com or he...
#288 Conversation with a Life Long Networker
October 30, 2017 13:27 - 11 minutes - 10.5 MBAlbert Kaufman considers himself a lifelong networker. In this conversation, he shares his opinions and tips for making the most of your networking activities. Learn more about him at www.albertideation.com More than a few Words is a production of Roundpeg, a marketing and web design firm in Indianapolis.
#287 Audit Your Website: Part Two Content
October 29, 2017 17:50 - 8 minutes - 7.91 MBYour website has to do more than just look good, it needs to be filled with keyword rich, recent and relevant content. In the second of a four-part series, Lorraine looks at some of the most common content mistakes and how to avoid them. These podcasts are excerpts from a webinar on the same topic. To view the webinar, click here. More than a few words is a production of Roundpeg, a web design firm.
#286 What to Expect From the Gutenberg Update
October 23, 2017 13:00 - 9 minutes - 8.37 MBWordpress is promising us that Version 5 of the popular software is going to be packed with some pretty significant changes. The biggest is Gutenberg, their new text editor. The developers are promising that the Gutenberg editor will revolutionize how we edit content, but is it really the best thing since sliced bread? While some users are excited, others include plug in developers are concerned the changes are being rushed. MORE THAN A FEW WORDS is a production of Roundpeg, and Ind...
#285 Audit Your Website: Part One Design
October 22, 2017 17:29 - 7 minutes - 6.83 MBWhen was the last time you looked at your website - really looked at it the way a prospective customer might. If it has been more than a few months, it has probably been too long. In today's episode, we begin a conversation about auditing your website and outline the design elements you should keep in mind. Be sure to check out the complete audit your website webinar and companion workbook.