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#313 Do You Own or Rent Your Contacts?
More than a Few Words
English - April 06, 2018 10:00 - 9 minutes - 8.45 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #312 Twitter Tips
Next Episode: #314 Chatting with Javed S. Khan
Do you own your contacts? If you are building a community exclusively on social media, the answer to that question is actually no. You are simply renting them. You have access to them only if you play by the rules established by the platform. So if Facebook changes the rules, you need to change your approach.
In today’s conversation with Karen Leonard, we chatted about what can happen if you don’t own your contact list, and how you can move those contacts to your email list where you do control the conversation.
More Than a Few Words is a production of Roundpeg.