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#284 What If Your Marketing Works?
More than a Few Words
English - October 15, 2017 13:11 - 11 minutes - 10.9 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #283 Multi channel Response
Next Episode: #285 Audit Your Website: Part One Design
As a marketing professional, my attention is usually focused on generating leads. While leads are important, at the end of the day, your business runs on sales, not leads.
Unfortunately, too often business owners focus all their attention on the top of the sales funnel making sure they are generating lots of leads. Then they are unprepared when the lead converts to a sale. They and their sales team don't have a repeatable process which converts leads to sales.
Sales coach, Matt Nettleton of Sandler Training, shares simple tips on how to convert those prospects into customers.