MarTech Podcast ™ // Marketing + Technology = Business Growth
1,752 episodes - English - Latest episode: 11 days ago - ★★★★★ - 169 ratingsThe MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Episodes
Deployment Of Knowledge Layers
February 27, 2024 12:00 - 23 minutes - 21.5 MBChris Mahl, President and COO at Pyron, delves into navigating knowledge layers and overcoming friction in commerce. The digital transformation technologies we currently use still leave us relying on guesswork to reach consumers. Unlike them, the knowledge fabric facilitates natural language interactions between customers and brands, allowing your content to self-organize around the buyers' and prospects’ words, and enabling real-time personalization. Today, Chris discusses the depl...
Using MarTech Tools For Deep Thought Work
February 26, 2024 12:00 - 12 minutes - 11.9 MBAytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlying issues causing them. The key to automation and effective problem-solving lies in using technology to identify the fundamental causes of issues, and then creating systematic solutions to prevent their recurrence. Today, Aytekin discusses using martech tools for deep thought work. Show Notes Connect With: Aytekin Tank: Website // L...
The process of automating your busywork
February 25, 2024 12:00 - 18 minutes - 16.7 MBAytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their time and cognitive resources to the most important things. However, marketers must first determine which tasks they should be spending time on vs. the tasks they shouldn’t. Today, Aytekin discusses the process of automating your busy work. Show Notes Connect With: Aytekin Tank: Website // LinkedIn The MarTech Podcast: Email // LinkedI...
Is My Product Priced Correctly?
February 24, 2024 12:00 - 19 minutes - 17.5 MBMike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their exclusivity and status. In contrast, a wire manufacturer deals with a commodity where pricing is competitive. When setting prices for your product or service, it's crucial to assess its perceived value in the eyes of customers and align it with their willingness to pay. Today, Mike discusses whether your product is priced correctly or...
Start Point To Improve Margins
February 23, 2024 12:00 - 17 minutes - 16 MBMike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the path to achieving a successful outcome. It's essential not only to identify and rectify margin leakage but also to devise strategies for generating additional margin leverage within your business.Today, Mike discusses the starting point for improving your margins. Show Notes Connect With: Mike Bernard: Website // LinkedIn The MarTech ...
How Marketers Should Approach Programmatic Advertising
February 22, 2024 12:00 - 12 minutes - 11 MBEric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied inventory will inevitably rise, making it a highly competitive market. However, amidst this change, there's a growing audience utilizing cookieless browsing, offering opportunities for marketers to access quality inventory at lower prices. Today, Eric discusses how marketers should approach programmatic advertising. Connect With: Eric ...
Preparing For A Cookie-Less World
February 21, 2024 12:00 - 18 minutes - 17.1 MBEric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-party cookies, marketers must prepare themselves for big changes in the advertising landscape. While first-party cookies remain intact for publishers, the reliance on third-party cookies, which underpinned much of the programmatic advertising ecosystem, presents a significant challenge. Today, Eric discusses how you can prepare for a c...
Quantitative And Qualitative Wins In B2B Marketing
February 20, 2024 12:00 - 16 minutes - 15.4 MBKarl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. In B2B marketing, achieving efficiency, saving time, saving money, and improving performance are top priorities. While quantitative data provides valuable insights into trends, quantitative data is equally important to ensure we're addressing customer pain points effectively. Today, Karl discusses qualitative and quantitative wins in B2B marketing. Con...
The Delicate Art Of Balancing Marketing Automation
February 19, 2024 12:00 - 19 minutes - 18 MBKarl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing marketing automation alongside human insight, businesses can leverage data effectively and optimize their strategies for success. It's the synergy between technology and human expertise that drives truly impactful marketing automation programs. Today, Karl discusses the delicate art of balancing marketing automation. Connect With: Karl ...
Increasing Your Content's Lifespan
February 18, 2024 12:00 - 15 minutes - 14.4 MBJeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, and resources into creating content, it's only natural to desire a longer-lasting impact beyond just a couple of days. What if you could breathe new life into your existing content, ensuring that it remains relevant and valuable long after its initial release? Today, Jeffrey discusses how to increase your content's lifespan. Show Notes ...
How To Act Like A Media Company
February 17, 2024 12:00 - 15 minutes - 13.9 MBJeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving into media companies. In response to consumers actively selecting the messages they engage with, brands are adapting by becoming more creative to capture their attention. Today, Jeffrey discusses how to act like a media company. Show Notes Connect With: Jeffrey Hayzlett: Website // LinkedIn T...
Ranking Trust, Privacy, Affordability, And Personalization
February 16, 2024 12:00 - 16 minutes - 15.4 MBSpencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it greatly influences purchasing decisions. Leveraging technology and first-party data presents brands with an opportunity to cultivate trust and deliver highly personalized experiences, fostering strong brand loyalty. Today, Spencer discusses ranking trust, privacy, affordability, and personalization. Connect With: Spencer Burke: Websit...
What Consumers Want From Brands
February 15, 2024 12:00 - 16 minutes - 15.2 MBSpencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands. Connect With: Spencer Burke: Website // LinkedIn The Ma...
Prepping For An AI-Driven Landscape
February 14, 2024 12:00 - 22 minutes - 20.2 MBAllie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-centric approach and strategically adopt technology to empower customers in shaping their journey. Establishing a foundation for collecting contextual data is crucial for effective scaling in the evolving AI landscape. Today, Allie discusses prepping for an AI-driven landscape. Show Notes Connect With: Allie Kelly: Website // LinkedIn ...
Why Marketing Needs A Data Shift
February 13, 2024 12:00 - 19 minutes - 18.2 MBAllie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Today, Allie discusses why marketing needs a data shift. Show Notes Connect With: Allie Kelly: Website // LinkedIn The MarTech Podcast: Email // Newslett...
B2B content marketing secrets
February 12, 2024 12:00 - 14 minutes - 13 MBPaul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.Show Notes Connect With:...
Identifying your B2B Demand Gen audience
February 11, 2024 12:00 - 18 minutes - 17 MBPaul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketing. Now, empowered buyers independently seek information, delaying engagement with sales and putting the onus on marketers to actively engage and influence them throughout their journey. Today, Paul discusses how to identify your B2B demand gen audience.Show Notes Connect With: Paul Slack: W...
Virtual Product Placement
February 10, 2024 12:00 - 14 minutes - 13 MBStephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. Today, Stephan discusses virtual product placement.Show Notes Connect With: Stephan Be...
In-Content Advertising In Streaming
February 09, 2024 12:00 - 19 minutes - 18.2 MBStephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing relevance, making it a more effective means of connecting with audiences. Today, Stephan dis...
The First 60 Days Of A CMO
February 08, 2024 12:00 - 15 minutes - 13.8 MBKaren Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. The first 60 days as a Chief Marketing Officer (CMO) set the tone for leadership and strategy. Without a well-thought-out plan, a CMO risks inefficiency, and missed opportunities, and may struggle to establish clear priorities, align the team, and make meaningful progress toward strategic goals. Today, Karen discusses the first 60 days of a CMO. Show Notes Connect With: Karen Bud...
Why Chief Customer Officers Sit Next To CMOs -- Karen Budell // Totango
February 07, 2024 12:00 - 24 minutes - 22.4 MBKaren Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value, fostering growth from within our existing customer pool. Today, Karen discusses why Chief Customer Officers sit next to CMOs. Show Note...
Finding Authenticity In The Creator Economy -- Analisa Goodin // Catch+Release
February 06, 2024 12:00 - 17 minutes - 15.7 MBAnalisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, YouTube, and Vimeo were in their infancy, and the concept of user-generated content was just taking shape. Fast forward to today and the hesitations of the past have given way to a market that is not only ready for the creator economy but embraces it. Today, Analisa discusses finding authenticity in the creator economy. Show Notes Conn...
AI’s Impact On Content Licensing -- Analisa Goodin // Catch+Release
February 05, 2024 12:00 - 21 minutes - 19.6 MBAnalisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in advertising due to both unclear copyright laws and its inability to convey authentic human emotion. Alternatively, content licensing allows marketers to use content created by real people, enabling scale at the speed of culture. Today, Analisa discusses AI's impact on content licensing. Show Notes Connect With: Analisa Goodin: Website /...
AI's Role In Finding The Right Influencers -- Ismael El-Qudsi // SocialPubli
February 04, 2024 12:00 - 14 minutes - 13.4 MBIsmael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine results. Today, Ismael discusses artificial intelligence's role in finding the right influenc...
Is AI The Next Frontier Of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli
February 03, 2024 12:00 - 15 minutes - 14.2 MBIsmael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI is the next frontier of influencer marketing. Show Notes Connect With...
Database Architecture For Future AI -- Brian McKenna // DMi Partners
February 02, 2024 12:00 - 13 minutes - 12 MBBrian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large language models inaccurate data can lead to misinformed decision-making, reduced personalization, and diminished effectiveness in reaching and engaging the target audience. Today, Brian discusses database architecture...
Leveraging AI In Email Tools -- Brian McKenna // DMi Partners
February 01, 2024 12:00 - 13 minutes - 12 MBBrian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to product feed recommendations based on subscriber data, AI is already an integral part of our email marketing efforts. However, the spotlight is on GPT tools, promising an automated content delivery system where AI can scale delivering the right content to the right subscriber at the right time. Today, Brian discusses leveraging AI in email t...
Navigating Today’s Marketing Measurement Challenges -- Chris Kelly // Upwave
January 31, 2024 12:00 - 19 minutes - 17.5 MBChris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to pay off when the platform is the one grading its performance, this prevents marketers from holistically evaluating their advertising efforts to make strategic investments.Today, Chris discusses navigating today...
Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave
January 30, 2024 12:00 - 27 minutes - 25 MBChris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV’s long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting an...
Three reasons Platform Excellence Is Essential To Growth -- Ted Moser // Prophet
January 25, 2024 12:00 - 14 minutes - 13.3 MBTed Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer optional for businesses to adopt a platform approach. In addition to preparing for modern competition, being involved in the customer's use journey is essential for a brand to be considered relevant in the modern era. Today, Ted discusses the three reasons platform excellence is essential to growth. Show Notes Connect With: Ted Moser:...
Revitalizing Your Business Through The Right Platforms -- Ted Moser // Prophet
January 24, 2024 12:00 - 29 minutes - 27.1 MBTed Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-known concept in marketing, the true linchpin for business revitalization lies in the use journey. Platforms play a crucial role by offering visibility into these journeys, empowering companies to not only grow customer lifetime value but also secure customer choice and drive revenue in a fiercely competitive landscape. Today, Ted discusse...
The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2
January 23, 2024 12:00 - 14 minutes - 13 MBDmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show Notes Connect With: Dmitri Lisitski: Website //...
The Future Of MarTech & ABM -- Dmitri Lisitski // Influ2
January 22, 2024 12:00 - 20 minutes - 19 MBDmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri discusses the future of martech and ABM. Show Notes Connect With: Dmitri Lisitski: Website // LinkedIn The Mar...
How site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver
January 20, 2024 12:00 - 13 minutes - 12.2 MBNick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification lies in its ability to provide businesses with a deeper understanding of their customers, enabling them to tailor their marketing and sales strategies to specific audience segments. As a result, businesses can streamline their lead generation process, focusing on high-potential leads while nurturing the rest for future conversions. Toda...
Why Knowledge Friction Is The Top Issue For Salespeople -- Chris Mahl // Pryon
January 16, 2024 12:00 - 20 minutes - 19.1 MBChris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. Closing the gap between people and knowledge is beneficial to improving customer service, organizational efficiency, and increasing revenue. With AI technology, we now have the opportunity to close that gap by having natural language conversations with our organization’s collective knowledge. Today, Chris discusses why Knowledge Friction is the top issue for salespeople. Show Notes Connect With...
Using AI To Address Knowledge Friction -- Chris Mahl // Pryon
January 15, 2024 12:00 - 23 minutes - 21.1 MBChris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. In today's digital age, the vast wealth of information within organizations often remains out of reach, causing a sense of frustration. This phenomenon, known as knowledge friction, represents the distance between what individuals need to know and their ability to access that information for effective action. Today, Chris discusses using AI to address knowledge friction. Show Notes Connect With...
Protecting Your Online Reputation -- James Mawhinney // Media.com
January 09, 2024 12:00 - 15 minutes - 14.5 MBJames Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The explosive growth of the internet has revolutionized how information, both accurate and misleading, spreads. Businesses now face the challenge of safeguarding their reputation across a multitude of channels, increasing the complexity of managing a brand's online image. Today, James discusses protecting your online reputation. Show Notes ...
Empowering Truth In The Digital Age -- James Mawhinney // Media.com
January 08, 2024 12:00 - 16 minutes - 14.8 MBJames Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Marketers are increasingly worried about brand safety and consumer trust in today's content. Misinformation is a rising concern, amplified by media and social networks focused on advertiser engagement and chaos for profit, compromising information integrity and authenticity. Today, James discusses empowering truth in the digital age. Show No...
Live Commerce Strategies For Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates
January 07, 2024 12:00 - 15 minutes - 14.3 MBRonald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategi...
Will Live Commerce Be imported From China? -- Ronald C. Pruett, Jr. // The Boston Associates
January 06, 2024 12:00 - 22 minutes - 20.9 MBRonald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show Notes Connect With: Ronald...
How CMOs Navigate Complexities Of Digital -- Amanda Cole // Bloomreach
January 03, 2024 12:00 - 15 minutes - 14.1 MBAmanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. In both B2B and B2C, CMOs are facing challenges in relation to finding the right applications and the explosion of channels like TikTok and Snapchat respectively. For CMOs, the challenge is a rapidly evolving landscape and the need for agile strategies to remain ahead. Today, Amanda discusses how CMOs navigate the complexities of digital. Show Notes Connect With: Amanda Cole: Website ...
Why CMOs Will Fail In The Age Of AI -- Amanda Cole // Bloomreach
January 02, 2024 12:00 - 21 minutes - 19.7 MBAmanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. The CMO role has shifted from traditional branding to a data-centric, analytical domain, demanding a blend of business metrics and performance marketing expertise. However, as technology like AI levels the playing field, CMOs will need to balance data-driven approaches with storytelling for success. Today, Amanda discusses why CMOs will fail in the age of AI. Show Notes Connect With: ...
5 factors Shaping B2B Software Buying -- Chris Voce // G2
December 31, 2023 12:00 - 17 minutes - 15.8 MBVice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone transformative changes, influencing the way businesses approach technology investments. Understanding the factors driving these changes is essential for marketers seeking success in this competitive environment. Today, Chris discusses the five factors that are shaping B2B software buying. Show Notes Connect With: Chris Voce: Website ...
The AI Industrial Revolution Of Ecommerce -- Sebastian Hamann // Shopware
December 23, 2023 12:00 - 19 minutes - 18 MBSebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to their customers. Today, Sebastian discusses the AI industrial revolution of eCommerce. Show Note...
Choosing The Best Digital Strategy For International Business -- Nataly Kelly // Take Your Company Global
December 22, 2023 12:00 - 18 minutes - 16.8 MBNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business. Show Notes Con...
Why You Need A Market Intensification Strategy -- Nataly Kelly // Rebrandly
December 21, 2023 12:00 - 16 minutes - 15.3 MBNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global markets has become more accessible for companies. However, unlike the past, today's approach requires an incremental process to expand your presence in a new market, making a market intensification strategy crucial. Today, Nataly discusses why you need a market intensification strategy. Show Notes Connect With: Nataly Kelly: Website // L...
Collaborating With Creators For YouTube Growth -- Adetutu Laditan // YouTube
December 20, 2023 12:00 - 14 minutes - 13.6 MBAdetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses collaborating with creators for YouTube growth. Show Notes Conne...
Roadmap To Monetizing YouTube Content -- Adetutu Laditan // YouTube
December 19, 2023 12:00 - 19 minutes - 18.1 MBAdetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content. Show Notes Connect With: Adetutu Laditan: Website // LinkedIn The MarTech Podcast:...
Where Is AI Taking Marketing? -- Ian Macleod // SALESmanago
December 17, 2023 12:00 - 18 minutes - 16.6 MBIan Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with valuable tools and insights to streamline processes and improve content creation. As AI technology continues to advance, it holds the potential to further transform marketing by enabling even more sophisticated automation, personalization, and data-driven decision-making. Today, Ian discusses where AI is taking marketing. Show Notes ...
Best AI Tools For Marketers -- Jeanna Barrett // First Page Strategy
December 16, 2023 12:00 - 15 minutes - 14.1 MBJeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. From content creation to valuable insights, AI is transforming the way marketers work. By automating time-consuming and manual tasks, AI is enabling marketers to focus on strategic activities. Today, Jeanna discusses some of the best artificial intelligence tools for marketers. Show Notes Connect With: Jeanna Barrett:...