MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Identifying your B2B Demand Gen audience

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - February 11, 2024 12:00 - 18 minutes - 17 MB - ★★★★★ - 169 ratings
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Previous Episode: Virtual Product Placement
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Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketing. Now, empowered buyers independently seek information, delaying engagement with sales and putting the onus on marketers to actively engage and influence them throughout their journey. Today, Paul discusses how to identify your B2B demand gen audience.Show Notes

Connect With:

Paul Slack: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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