MarTech Podcast // Marketing + Technology = Business Growth artwork

MarTech Podcast // Marketing + Technology = Business Growth

1,337 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 146 ratings

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Marketing Business Careers technology martech marketing growth business
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Diversity & Ageism in Advertising -- Jon Evans // System1

January 03, 2023 12:00 - 15 minutes - 14.5 MB

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advertising, it is also necessary to ensure that these representations are authentic and avoid stereotypical portrayals. To achieve this, it is crucial to have a diverse range of people involved in the creative process and to carefully consider the casting choices for each ad. Today, Jon discusses diversity and ageism in advertising. Show No...

Why Advertising Wear-Out is a Myth -- Jon Evans // System1

January 02, 2023 12:00 - 14 minutes - 13.1 MB

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is successful and resonates with the audience, it can be used for a longer period of time to save costs and continue to drive engagement. Today, Jon discusses why advertising wear-out is actually a myth. Show Notes ...

Inc. 5000's Weirdest Growth Strategies -- Johnathan Grzybowski // Penji

January 01, 2023 12:00 - 16 minutes - 15.1 MB

CMO of Penji, Jonathan Grzybowksi, discusses the role that design plays in your growth strategies. Some companies can get away from using gimmicky marketing but it’s not for everyone. It all boils down to the reputation you want your brand to have. Today, Johnathan talks about Inc 5000’s weirdest growth strategies. Show Notes Connect With: Johnathan Grzybowski: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter...

How to Outsourcing Design -- Johnathan Grzybowski // Penji

December 31, 2022 12:00 - 21 minutes - 19.6 MB

Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design plays a very important role when it comes to your finished website, it’s definitely not the primary factor. Today, Johnathan discusses how to outsource your design process. Show Notes Connect With: Johnathan Grzybowski: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twit...

Welcome to the Martech Podcast -- Benjamin Shapiro // I Hear Everything

December 30, 2022 12:00 - 4 minutes - 4.47 MB

Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they’ve learned in their careers. Show Notes Connect With: Benjamin Shapiro: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter ...

Life as a B2B Podcast Host -- Benjamin Shapiro & Todd Hines // I Hear Everything

December 29, 2022 12:00 - 15 minutes - 14.5 MB

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. The MarTech podcast is ranked number 10 in the United States for business podcasts. In order to get to that spot, they worked on building out and documenting their processes so they could grow their team and scale their content production efforts. Today, Benjamin and Todd discuss life as a B2B podcast host. Show Notes Connect With: Todd Hines: Website // Linked...

Building Recurring Sponsorship Revenue -- Benjamin Shapiro & Todd Hines // I Hear Everything

December 28, 2022 12:00 - 13 minutes - 12 MB

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. Recurring revenue is more valuable than one-off revenue, and that was I Hear Everything’s aim when they decided to overhaul their sponsorship programs. By standardizing these programs, they’ve been able to build a recurring revenue model and they can now help other podcasters grow and monetize their service. Today, Benjamin and Todd discuss how they’re building r...

How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything

December 27, 2022 12:00 - 14 minutes - 13.4 MB

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and Voices of Search podcasts, I Hear Everything was able to standardize, automate, and replicate their processes. Out of that emerged the content as a service model that they’ve since been able to apply in order to help other brands grow their own podcasts and drive the impact of podcasting. Today, Benjamin and Todd discuss how they built...

MarTech Podcast 2022 in Review -- Benjamin Shapiro & Todd Hines // I Hear Everything

December 26, 2022 12:00 - 15 minutes - 14.1 MB

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. When the MarTech podcast started in March 2018, it was an experiment that grew into a creator business. However, 2022 marked the birth of I Hear Everything. Today, Benjamin and Todd discuss everything that happened this year on the MarTech podcast. Show Notes Connect With: Todd Hines: Website // LinkedIn  Benjamin Shapiro: Website // LinkedIn //  Twitter The ...

Startup Marketing Automation -- Lee Mills // Pixly

December 25, 2022 12:00 - 10 minutes - 9.79 MB

Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that get repetitive or formulaic. This is generally a sign that you could automate that step of the process and free up some time. Today, Lee talks about startup marketing automation. Show Notes Connect With: Lee Mills: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twit...

Growth Hacking Toolkits -- Lee Mills // Pixly

December 24, 2022 12:00 - 17 minutes - 15.9 MB

With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get leads, it first takes getting someone to show interest in your product or service. But many marketers are still confused by what’s a good marketing tactic and what’s not. Today, Lee talks about growth hacking tool kits. Show Notes Connect With: Lee Mills: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin S...

Influencer Marketing for Early Stage Companies -- Lee Mills // Pixly

December 23, 2022 12:00 - 15 minutes - 14.1 MB

Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influencer out there. But influencer marketing is about more than just getting in front of the largest audience. Today, Lee discusses influencer marketing for early-stage companies. Show Notes Connect With: Lee Mills: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter...

Launching MarTech Weekly Pro -- Juan Mendoza // The MarTech Weekly

December 22, 2022 12:00 - 16 minutes - 15.2 MB

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. The Martech Weekly has been serving the community for two years. Now, they’ve moved into the paid subscription space with the launch of The Martech Weekly Pro. Today, Juan discusses why he decided to launch The Martech Weekly Pro. Show Notes Connect With: Juan Mendoza: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // ...

Is Social or Tech Dying Faster -- Juan Mendoza // The MarTech Weekly

December 21, 2022 12:00 - 23 minutes - 21.6 MB

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. User growth rates on social media platforms are declining and companies like Meta recently let go of 11,000 employees. It’s clear that there are many changes taking place in the social media landscape, but are we in the age of the death of social media platforms? Today, Juan discusses whether social media or the technology industry as a whole is dying. Show Notes Connect With: Jua...

Creating the Fetch Price Index -- Birk Cooper // Fetch

December 20, 2022 12:00 - 14 minutes - 13.2 MB

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the data the Fetch Index Price provides is crucial for brands looking to grab market share and change buyer behavior long-term. Today, Birk discusses creating t...

Reward & Loyalty Program Creation -- Birk Cooper // Fetch

December 19, 2022 12:00 - 20 minutes - 18.6 MB

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands and help them to build long-term relationships with consumers. Furthermore, the data these programs produce enables brands to create long-term value for consumers and long-term revenue generation for the brands. Today, Birk discusses loyalty and reward program creation. Show Notes Connect With: Birk Cooper: Website // LinkedIn The Ma...

How Science is Changing Advertising -- Dr. Duane Varan // MediaScience

December 18, 2022 12:00 - 17 minutes - 15.6 MB

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry. Show Notes Connect With: Dr. Duane Varan: Website // LinkedIn The MarTech Podcast: Email // Link...

AI Innovations in MarTech -- Dr. Duane Varan // MediaScience

December 17, 2022 12:00 - 18 minutes - 16.5 MB

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space. Show Notes Connect With: Dr. Duane Varan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn ...

How AI & ML are Changing Consumer Research -- Dr. Duane Varan // MediaScience

December 16, 2022 12:00 - 27 minutes - 25.1 MB

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show Notes Connect With: Dr. Duane Varan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // Linke...

Marketing Strategies to Retire -- Constantine Yurevich // SegmentStream

December 15, 2022 12:00 - 12 minutes - 11.3 MB

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing each visit to the website to effectively track performance and understand user behavior. Today, Constantine discusses market...

Preparing for Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream

December 14, 2022 12:00 - 11 minutes - 11 MB

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation draws closer, marketers and advertisers are looking for alternatives to traditional analytics to understand user behavior. While cookies will not be completely eliminated from browsers, the advertisers that do not have their own inventory, website, or the ability to track user first-party data will not be able to function effectively ...

Should You Hire Actors or Creators -- Danil Saliukov // Insense

December 13, 2022 12:00 - 13 minutes - 12.3 MB

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce industry have been working with professional actors to get great content for their brands. While that can be a costly endeavor for smaller brands who are still figuring out their content strategy, UGC creators are a great alternative to scale content creation efforts. Today, Danil discusses whether you should hire actors or creators. Show...

UGC Creators vs Micro-Influencers -- Danil Saliukov // Insense

December 12, 2022 12:00 - 17 minutes - 16 MB

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the services of creative agencies and production studies to create content on their behalf. However, the social media landscape has created a shift in content, and in order to produce the amount of content brands require for their campaigns and channels, brands have started collaborating with UGC creators and micro-influencers. Today, Danil dis...

3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift

December 11, 2022 12:00 - 12 minutes - 11.3 MB

Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to communicate effectively with their customers. The role of marketers continues to change as we move away from the internet age. Today, Tricia talks about the revenue era of today. Show Notes Connect With: Tricia Gellman: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter ...

3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift

December 10, 2022 12:00 - 17 minutes - 15.7 MB

Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of marketing. While there’s so much to gain from digital marketing, we did lose sight of some important elements along the way. Today, Tricia discusses the rise of the internet age. Show Notes Connect With: Tricia Gellman: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See...

3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift

December 09, 2022 12:00 - 15 minutes - 14.5 MB

Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like Google Analytics, how did past marketers analyze their results? Today, Tricia talks in detail about the pre-digital era of marketing. Show Notes Connect With: Tricia Gellman: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twi...

What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ

December 08, 2022 12:00 - 14 minutes - 13 MB

Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday season are fast approaching which means eCommerce retailers will be preparing for a high influx of customers, conversions, and overall traffic. However, eCommerce retailers are most susceptible to fraud and abuse from bots, automation tools, etc which poses a huge issue for both retailers and actual customers as well. Today, Daniel dis...

The Need for GTM security -- Daniel Avital // CHEQ

December 07, 2022 12:00 - 18 minutes - 16.6 MB

Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximately 40% of all web traffic is fake, your go-to-market funnels are at risk without go-to-market security. From third-party tags on your website that can expose customers to malicious code compliance issues to bots getting into your BI systems, fake traffic is costly and concerning for B2B SaaS companies. Today, Daniel discusses the need f...

Web 3.0's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty

December 06, 2022 12:00 - 14 minutes - 13.2 MB

Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it’s Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they’re finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren’t expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Pa...

Content's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty

December 05, 2022 12:00 - 18 minutes - 16.6 MB

Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today’s post-pandemic world, many brands are realizing that there aren’t as many customers out there, so they can’t afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loya...

Return of Rideshare as a Premium Digital Channel -- Cherian Thomas // Octopus Interactive

December 04, 2022 12:00 - 13 minutes - 12.6 MB

Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel. Show Notes Connect With: Cherian Thomas: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twi...

Is OOH Effective in a Post-Pandemic World? -- Cherian Thomas // Octopus Interactive

December 03, 2022 12:00 - 12 minutes - 11.3 MB

Cherian Thomas, Co-Founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-of-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world. Show Notes Connect With: Cherian Thomas: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: ...

Branding Beyond your Logo -- Arti Sharma // Measure Marketing Results Inc

December 02, 2022 12:00 - 13 minutes - 11.9 MB

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyond just a logo and color palette. In order to capture your target audience’s attention and convert it into revenue, your brand must establish an emotional connection with customers. Today, Arti discusses branding beyond your logo. Show Notes Connect With: Arti Sharma: Website // LinkedIn Th...

The Future of Content Marketing -- Arti Sharma // Measure Marketing Results Inc

December 01, 2022 12:00 - 13 minutes - 12.5 MB

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief, blog posts are not dead. Blog posts written just for the purpose of search optimization are dead and they’re certainly not going to drive audience engagement or conversions. Today, Arti discusses the future of content marketing. Show Notes Connect With: Arti Sharma: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twit...

Inbound Marketing Approach to Lead Gen -- Arti Sharma // Measure Marketing Results Inc

November 30, 2022 12:00 - 13 minutes - 12.7 MB

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a crucial role in inbound marketing strategies, but it isn’t enough to build any type of content and publish it. You must consistently be building high-quality content and, in order to do that, you must understand who your customers are and how they want to consume content at each stage of the buying journey. Today, Arti discusses inbound...

How to Constantly Optimize Campaign Performance -- Aron Clymer //Data Clymer

November 29, 2022 12:00 - 10 minutes - 9.94 MB

Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can understand them. Data warehouses enable marketers to collect vast amounts of customer data that can be leveraged to do better targeting, deliver more personalized experiences, and serve prospects and customers with the right marketing campaigns. Today, Aron discusses how you can constantly optimize your campaign performance. Show Notes ...

How can You Become a Data Hero -- Aron Clymer //Data Clymer

November 28, 2022 12:00 - 17 minutes - 15.6 MB

Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location, a data warehouse. Today, Aron discusses how you can become a data hero. Show Notes Connect With: Aron Clymer: Website // LinkedIn Th...

eComm's False Equivalency for CCPA & GDPR -- Adam Robinson // GetEmails

November 27, 2022 12:00 - 15 minutes - 14.4 MB

Just a year ago Adam Robinson, Founder and CEO of GetEmails, was mulling over the news of the removal of third-party cookies. While cookies will still be around for another 2 years, Adam has found his fix! But privacy laws are still at play over what is and isn’t acceptable. Today’s episode focuses on eCommerce’s false equivalency for CCPA and GDPR. Show Notes Connect With: Adam Robinson: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Web...

How Identity Resolution is Changing -- Adam Robinson // GetEmails

November 26, 2022 12:00 - 20 minutes - 19 MB

Adam Robinson is the Founder and CEO of GetEmails. As the head of the world’s first email-based retargeting software, Adam was in direct line of fire, when the announcement was made for third-party cookies to be removed. As marketing evolves, so does GetEmail’sapproach to identifying their customers. Today’s episode focuses on how identity resolution is changing. Show Notes Connect With: Adam Robinson: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjami...

Podcast Advertising Best Practices -- Todd Cochrane // Blubrry Podcasting

November 25, 2022 12:00 - 12 minutes - 11.1 MB

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to your website. However, rather than just getting your ads on podcasts with massive audiences, you must do your due diligence to ensure that you’re investing in podcasts that resonate with your target audience. Today, Todd discusses podcast advertising best practices. Show Notes Connect With: ...

Business Podcasting Strategies -- Todd Cochrane // Blubrry Podcasting

November 24, 2022 12:00 - 12 minutes - 11.6 MB

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies. Show Notes Connect With: Todd Cochrane: Website // LinkedIn...

Podcast Growth Secrets -- Todd Cochrane // Blubrry Podcasting

November 23, 2022 12:00 - 14 minutes - 13.2 MB

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content must be available where people listen to podcasts. But first, your podcast needs to be built on your own domain, where you can control the message and make sure it's written in a way that encourages Google to send traffic to you. Today, Todd discusses his podcast ‘Growth Secrets’. Show Notes Connect With: Todd Cochrane: Website // Link...

Community-Driven Outcomes -- Ike Nwabah // Higher Logic

November 22, 2022 12:00 - 19 minutes - 18.1 MB

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when it comes to customer relations and management. As evidenced by the uptick in community building in the B2B space, there’s an understanding that branded communities can be leveraged for a variety of functions and outcomes by B2B organizations. Today, Ike discusses community-driven outcomes. S...

Marketer's Community Guide -- Ike Nwabah // Higher Logic

November 21, 2022 12:00 - 17 minutes - 15.9 MB

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we’ve seen influencers and content become more important in the B2B landscape. As a result, different communities have emerged and many B2B organizations are trying to determine how to build, grow, and manage their own communities. Today, Ike discusses the marketer's guide to community. Show Notes Connect With: Ike Nwabah: Website // L...

Using Logic vs Storytelling to Inspire Prospects -- James Ontra // Shufflrr

November 20, 2022 12:00 - 17 minutes - 16.5 MB

James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultimate communication tool. Today, Ben and James talk about using logic versus storytelling to inspire your prospects. Show Notes Connect With: James Ontra: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privac...

Marketing Through Storytelling -- James Ontra // Shufflrr

November 19, 2022 12:00 - 18 minutes - 16.6 MB

Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling. Show Notes Connect With: James Ontra: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at ...

CRM's Role in Customer Experience -- Lars Helgeson // GreenRope

November 18, 2022 12:00 - 16 minutes - 15.4 MB

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses your product or service will differ and that’s why having a CRM to log all of that data is important. However, if your systems don’t talk to each other across departments, it’s going to be difficult to create those personalized positive customer experiences consumers have come to expect from brands. Today, Lars discusses CRM's role in c...

CRM as a Growth Strategy -- Lars Helgeson // GreenRope

November 17, 2022 12:00 - 18 minutes - 16.5 MB

Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. Setting your sales, marketing, and customer service teams up for success starts with having the right technology and automation tools to get people from prospects to customers. And, being able to track where these people are coming from not only helps you decide where to make top of funnel investments but can also help your business grow. Today, Lars discusses wh...

Video Creative Approval Process -- Niklas Dorn // Filestage

November 16, 2022 12:00 - 16 minutes - 14.7 MB

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only the big companies can afford to have an expert for every channel. In response, smaller companies have become more creative in their efforts to develop an efficient process to produce video content at scale. Today, Niklas discusses the video creative approval process. Show Notes Connect With:  Niklas Dorn: Website // LinkedIn The Voi...

Closing the Gap Between Content Creation & Publication -- Niklas Dorn // Filestage

November 15, 2022 12:00 - 10 minutes - 9.94 MB

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving and giving feedback. When looking for ways to expedite the process from content creation to publication, it makes sense to start with optimizing the review, approval, and feedback processes to save time and ensure consistency in the content being produced. Today, Niklas discusses how to close the gap between content creation and publica...

Guests

Benjamin Shapiro
7 Episodes
Akvile DeFazio
5 Episodes
Bryan Barletta
3 Episodes
Scott Brinker
3 Episodes
Chris Dayley
2 Episodes
Michael Green
2 Episodes
Perry Marshall
2 Episodes
AJ Wilcox
1 Episode
Nathan Hirsch
1 Episode
Patrick Moran
1 Episode
Robert Glazer
1 Episode

Twitter Mentions

@benjshap 1260 Episodes
@benjshapllc 738 Episodes
@CC_Creative 10 Episodes
@rachelmakool 10 Episodes
@katetalbot2 6 Episodes
@barksullivan 6 Episodes
@tracysestili 5 Episodes
@sososazesh 5 Episodes
@barryno 5 Episodes
@ronaldcpruettjr 5 Episodes
@robert_rose 5 Episodes
@tinktaylor 5 Episodes
@rsmartly 5 Episodes
@brentrt 5 Episodes
@julestompkins 5 Episodes
@akviledefazio 5 Episodes
@dlrdaniel 5 Episodes
@katiemiserany 4 Episodes
@sierratishgart 4 Episodes
@anthonykatsur 4 Episodes