MarTech Podcast ™ // Marketing + Technology = Business Growth
1,752 episodes - English - Latest episode: 10 days ago - ★★★★★ - 169 ratingsThe MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti
August 23, 2023 12:00 - 18 minutes - 17.2 MBNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, ...
Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar
August 22, 2023 12:00 - 9 minutes - 9.03 MBMattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show Notes Connect With: Mattia Santin...
Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar
August 22, 2023 12:00 - 9 minutes - 9.03 MBMattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show Notes Connect With: Mattia Santin...
Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar
August 21, 2023 12:00 - 12 minutes - 11.7 MBMattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with ...
Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar
August 21, 2023 12:00 - 12 minutes - 11.7 MBMattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with ...
Should You Hire Actors Or Creators -- Danil Saliukov // Insense
August 20, 2023 12:00 - 13 minutes - 12.3 MBDanil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce industry have been working with professional actors to get great content for their brands. While that can be a costly endeavor for smaller brands who are still figuring out their content strategy, UGC creators are a great alternative to scale content creation efforts. Today, Danil discusses whether you should hire actors or creators. Show...
UGC Creators Vs Micro-Influencers -- Danil Saliukov // Insense
August 19, 2023 12:00 - 17 minutes - 16 MBDanil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the services of creative agencies and production studies to create content on their behalf. However, the social media landscape has created a shift in content, and in order to produce the amount of content brands require for their campaigns and channels, brands have started collaborating with UGC creators and micro-influencers. Today, Danil dis...
Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver
August 18, 2023 12:00 - 14 minutes - 13.4 MBNick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from visitor identification data allows businesses to optimize their marketing efforts, target the right audience, and predict future trends. Ultimately, with these insights, businesses can focus on attracting and retaining their ideal customers. Today, Nick discusses strategic visitor identification insights. Show Notes Connect With: Nic...
Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver
August 18, 2023 12:00 - 14 minutes - 13.4 MBNick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from visitor identification data allows businesses to optimize their marketing efforts, target the right audience, and predict future trends. Ultimately, with these insights, businesses can focus on attracting and retaining their ideal customers. Today, Nick discusses strategic visitor identification insights. Show Notes Connect With: Nic...
How Site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver
August 17, 2023 12:00 - 13 minutes - 12.2 MBNick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification lies in its ability to provide businesses with a deeper understanding of their customers, enabling them to tailor their marketing and sales strategies to specific audience segments. As a result, businesses can streamline their lead generation process, focusing on high-potential leads while nurturing the rest for future conversions. Toda...
Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver
August 16, 2023 12:00 - 16 minutes - 14.7 MBNick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once considered exclusive to large corporations, is now accessible to small and medium-sized businesses through solutions like Pearl Diver. Pearl Diver's feature-rich platform converts anonymous traffic into quality leads, leading to significant improvements in conversions and email marketing performance for businesses. Today, Nick discusses ho...
Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver
August 16, 2023 12:00 - 16 minutes - 14.7 MBNick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once considered exclusive to large corporations, is now accessible to small and medium-sized businesses through solutions like Pearl Diver. Pearl Diver's feature-rich platform converts anonymous traffic into quality leads, leading to significant improvements in conversions and email marketing performance for businesses. Today, Nick discusses ho...
Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble
August 15, 2023 12:00 - 18 minutes - 16.8 MBEmily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas. ...
Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble
August 15, 2023 12:00 - 18 minutes - 16.8 MBEmily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas. ...
MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble
August 14, 2023 12:00 - 18 minutes - 16.8 MBEmily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Em...
MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble
August 14, 2023 12:00 - 18 minutes - 16.8 MBEmily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Em...
How to Create Dynamic, Live Videos-- Chris Savage // Wistia
August 13, 2023 12:00 - 17 minutes - 15.7 MBChris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years, businesses are utilizing social media to share engaging images and videos. But live streaming is quickly becoming the norm for marketing programs and allowing businesses to connect with their audience in real-time and share their message in a personal, authentic way. Today, Chris discusses how to create dynamic live videos. Show Note...
Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia
August 12, 2023 12:00 - 16 minutes - 15.1 MBChris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show Notes Connect With: Chris Savage: Website // LinkedIn The Mar...
Creating The Fetch Price Index -- Birk Cooper // Fetch
August 11, 2023 12:00 - 14 minutes - 13.2 MBBirk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the data the Fetch Index Price provides is crucial for brands looking to grab market share and change buyer behavior long-term. Today, Birk discusses creating t...
The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI
August 09, 2023 12:00 - 14 minutes - 13.5 MBBlake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the widespread adoption of AI throughout several industries, the majority of eCommerce companies have not fully embraced it. However, the future seems to hold a different picture, with AI becoming an integral part of standard technology stacks for both online and brick-and-mortar businesses. Today, Blake discusses the next generation of AI fo...
The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI
August 09, 2023 12:00 - 14 minutes - 13.5 MBBlake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the widespread adoption of AI throughout several industries, the majority of eCommerce companies have not fully embraced it. However, the future seems to hold a different picture, with AI becoming an integral part of standard technology stacks for both online and brick-and-mortar businesses. Today, Blake discusses the next generation of AI fo...
Understanding Community-Led Growth -- Jake Randall // Common Room
August 08, 2023 12:00 - 17 minutes - 15.8 MBChief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show Notes Connect With: Jake Randall: Website // Lin...
Understanding Community-Led Growth -- Jake Randall // Common Room
August 08, 2023 12:00 - 17 minutes - 15.8 MBChief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show Notes Connect With: Jake Randall: Website // Lin...
Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room
August 07, 2023 12:00 - 18 minutes - 17.2 MBJake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey. Show N...
Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room
August 07, 2023 12:00 - 18 minutes - 17.2 MBJake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey. Show N...
Branding Beyond Your Logo -- Arti Sharma // Measure Marketing Results Inc
August 06, 2023 12:00 - 13 minutes - 11.9 MBArti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyond just a logo and color palette. In order to capture your target audience’s attention and convert it into revenue, your brand must establish an emotional connection with customers. Today, Arti discusses branding beyond your logo. Show Notes Connect With: Arti Sharma: Website // LinkedIn Th...
The Future Of Content Marketing -- Arti Sharma // Measure Marketing Results Inc
August 05, 2023 12:00 - 13 minutes - 12.5 MBArti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief, blog posts are not dead. Blog posts written just for the purpose of search optimization are dead and they’re certainly not going to drive audience engagement or conversions. Today, Arti discusses the future of content marketing. Show Notes Connect With: Arti Sharma: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twit...
Inbound Marketing Approach To Lead Gen -- Arti Sharma // Measure Marketing Results Inc
August 04, 2023 12:00 - 13 minutes - 12.7 MBArti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a crucial role in inbound marketing strategies, but it isn’t enough to build any type of content and publish it. You must consistently be building high-quality content and, in order to do that, you must understand who your customers are and how they want to consume content at each stage of the buying journey. Today, Arti discusses inbound...
Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe
August 03, 2023 12:00 - 12 minutes - 11.1 MBPaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show Notes Connect With: Paul Meinshausen: W...
Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe
August 03, 2023 12:00 - 12 minutes - 11.1 MBPaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show Notes Connect With: Paul Meinshausen: W...
How AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // Aampe
August 02, 2023 12:00 - 15 minutes - 14.1 MBPaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show Notes Connect Wi...
How AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // Aampe
August 02, 2023 12:00 - 15 minutes - 14.1 MBPaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show Notes Connect Wi...
Tips For B2B Software Marketers -- Chris Voce // G2
August 01, 2023 12:00 - 13 minutes - 12 MBVice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information about their product's features, benefits, and implementation. Today, Chis discusses tips for B2B software marketers Show Notes Connect ...
Tips For B2B Software Marketers -- Chris Voce // G2
August 01, 2023 12:00 - 13 minutes - 12 MBVice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information about their product's features, benefits, and implementation. Today, Chis discusses tips for B2B software marketers Show Notes Connect ...
5 Factors Shaping B2B Software Buying -- Chris Voce // G2
July 31, 2023 12:00 - 17 minutes - 15.8 MBVice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone transformative changes, influencing the way businesses approach technology investments. Understanding the factors driving these changes is essential for marketers seeking success in this competitive environment. Today, Chris discusses the five factors that are shaping B2B software buying. Show Notes Connect With: Chris Voce: Website ...
Marketing Strategies To Retire -- Constantine Yurevich // SegmentStream
July 30, 2023 12:00 - 12 minutes - 11.3 MBConstantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing each visit to the website to effectively track performance and understand user behavior. Today, Constantine discusses market...
Preparing For Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream
July 29, 2023 12:00 - 11 minutes - 11 MBConstantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation draws closer, marketers and advertisers are looking for alternatives to traditional analytics to understand user behavior. While cookies will not be completely eliminated from browsers, the advertisers that do not have their own inventory, website, or the ability to track user first-party data will not be able to function effectively ...
The Need For GTM Security -- Daniel Avital // CHEQ
July 27, 2023 12:00 - 18 minutes - 16.6 MBDaniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximately 40% of all web traffic is fake, your go-to-market funnels are at risk without go-to-market security. From third-party tags on your website that can expose customers to malicious code compliance issues to bots getting into your BI systems, fake traffic is costly and concerning for B2B SaaS companies. Today, Daniel discusses the need f...
The Acquisition-To-Growth Playbook -- Elizabeth Cholawsky // HG Insights
July 26, 2023 12:00 - 13 minutes - 12.3 MBElizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbo...
The Acquisition-To-Growth Playbook -- Elizabeth Cholawsky // HG Insights
July 26, 2023 12:00 - 13 minutes - 12.3 MBElizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbo...
Displacing Competitors Through Product Launches -- Elizabeth Cholawsky // HG Insights
July 25, 2023 12:00 - 15 minutes - 14 MBElizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show Notes Connect With: Elizabeth C...
Displacing Competitors Through Product Launches -- Elizabeth Cholawsky // HG Insights
July 25, 2023 12:00 - 15 minutes - 14 MBElizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show Notes Connect With: Elizabeth C...
Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights
July 24, 2023 12:00 - 14 minutes - 12.8 MBElizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic bas...
Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights
July 24, 2023 12:00 - 14 minutes - 12.8 MBElizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic bas...
How To Constantly Optimize Campaign Performance -- Aron Clymer //Data Clymer
July 21, 2023 12:00 - 10 minutes - 9.94 MBAron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can understand them. Data warehouses enable marketers to collect vast amounts of customer data that can be leveraged to do better targeting, deliver more personalized experiences, and serve prospects and customers with the right marketing campaigns. Today, Aron discusses how you can constantly optimize your campaign performance. Show Notes ...
How Can You Become a Data Hero -- Aron Clymer //Data Clymer
July 20, 2023 12:00 - 17 minutes - 15.6 MBAron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location, a data warehouse. Today, Aron discusses how you can become a data hero. Show Notes Connect With: Aron Clymer: Website // LinkedIn Th...
CRM's Role in Customer Experience -- Lars Helgeson // GreenRope
July 13, 2023 12:00 - 16 minutes - 15.4 MBLars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses your product or service will differ and that’s why having a CRM to log all of that data is important. However, if your systems don’t talk to each other across departments, it’s going to be difficult to create those personalized positive customer experiences consumers have come to expect from brands. Today, Lars discusses CRM's role in c...
Live Commerce Strategies for Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates
July 11, 2023 12:00 - 15 minutes - 14.3 MBRonald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategi...
Will Live Commerce be Imported from China? -- Ronald C. Pruett, Jr. // The Boston Associates
July 10, 2023 12:00 - 22 minutes - 20.9 MBRonald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show Notes Connect With: Ronald...
3-Steps to Earn Editorial Backlinks -- Farzad Rashidi // Respona
July 09, 2023 12:00 - 19 minutes - 17.5 MBFarzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is fast, how do you top Google’s search results? When it comes to building domain authority, it’s crucial that we create content pieces that are primed for link-building. Today, Farzad discusses the three steps that you need to follow to earn editorial backlinks. Show Notes Connect With: Farzad Ra...