MarTech Podcast ™ // Marketing + Technology = Business Growth
1,752 episodes - English - Latest episode: 11 days ago - ★★★★★ - 169 ratingsThe MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Episodes
Is Every Company Now An Adtech Company?
April 17, 2024 12:00 - 19 minutes - 17.6 MBRio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every com...
Increasing Sales With Powerful Email Marketing
April 16, 2024 12:00 - 19 minutes - 17.4 MBBrian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Despite people saying email is “dead,” email marketing remains the fastest and most cost-effective way to get your message in front of your audience. But with inboxes overflowing and competition fierce, crafting emails that resonate and convert requires more than just a catchy subject line. Today, Brian discusses increasing sales with powerful email marketing. Connect With: ...
Building Healthy, Engageable Email Lists
April 15, 2024 12:00 - 22 minutes - 21 MBBrian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet more crucial than ever. While marketers have traditionally relied on metrics like open rates and subscriber counts, today's landscape calls for a greater focus on quality to avoid ending up in the spam folder. Today, Brian discusses building he...
Optimizing Media Buying In Privacy First Era
April 14, 2024 12:00 - 20 minutes - 18.6 MBRohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show Notes C...
How Marketing Mix Modeling Unlocks Scale & Incrementality
April 13, 2024 12:00 - 20 minutes - 18.6 MBRohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies with statisticians and data scientists. While the advent of individual-level tracking in the late 2010s led to its decline, marketing mix modeling is reemerging in popularity as individual-level tracking becomes more difficult to accurately measu...
Chat Engine Optimization Is Becoming The New SEO For Advertising
April 12, 2024 12:00 - 19 minutes - 18.3 MBNick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI. With Google’s SGE already providing answers within search results, and the number of organic links shrinking, brands and publishers will need to prepare themselves for a chat-first future on the open web. Today, Nick discusses chat engine optimization as the new SEO for advertising. Connect With: Nick Martin: Website // LinkedIn T...
High Costs Associated With Building Chatbots
April 11, 2024 12:00 - 18 minutes - 16.6 MBNick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether to build one for your business can be tricky. Ultimately, chatbot development and deployment shouldn’t be pursued solely on the merit of being an early adopter. Instead, chatbot development should help the business expand its customer base, increase engagement, and sell more products. Today, Nick discusses the benefits and drawbacks as...
The ROI of Today’s CRM
April 10, 2024 12:00 - 12 minutes - 11.2 MBChip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are looking for CRMs with quicker implementation timelines and time to return on investment, unlike the high costs and complexities associated with legacy systems. Today, Chip discusses the ROI of today's CRM. Connect With: Chip House: Website...
What Modern CRM Looks Like
April 09, 2024 12:00 - 19 minutes - 17.5 MBChip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notorious for their high costs and complex setups. Modern CRMs, however, offer a refreshing alternative. User-friendly and easy to implement, solutions like Insightly empower businesses with the ability to customize and scale their CRM as their needs evolve. Today, Chip discusses what modern CRM looks like. Connect With: Chip House: Webs...
How Generative AI Solves Branding Problems
April 08, 2024 12:00 - 18 minutes - 16.5 MBJennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offering cost-effective, flexible solutions for content creation, reducing disruptions from personnel changes. This empowers brands to enhance messaging and reach broader audiences more efficiently. Today, Jennifer discusses how generative AI solves branding problems. Show Notes Connect With: J...
AI Transformation Strategies
April 07, 2024 12:00 - 17 minutes - 16.4 MBJennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including increased efficiency, improved decision-making, and enhanced customer experiences. Yet, to unlock these advantages, businesses must first develop a comprehensive AI transformation strategy. Today, Jennifer discusses AI transformation strategies. Show Notes Connect With: Jennifer Jones-Mitc...
How To Ethically Collect Targeted Data
April 06, 2024 12:00 - 20 minutes - 18.6 MBBrian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to collect targeted consumer data ethically. Show Notes Connect With: Brian Mandelbaum: Website /...
Why Permissioned Consumer Data > Retail Media
April 05, 2024 12:00 - 18 minutes - 16.6 MBBrian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show Notes Connect With:...
The Future Of PR Measurement For B2B Companies
April 04, 2024 12:00 - 19 minutes - 18.3 MBLindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging. While metrics like impressions and share of voice have been used, they provide limited insight into the true impact of PR on business goals. Ultimately, B2B PR needs to evolve to demonstrate its value in a way that resonates with executives focused on ROI, aligning with sales and marketing objectives. Today, Lindsay discu...
8 Keys To Cracking The Modern Corporate Narrative
April 03, 2024 12:00 - 16 minutes - 14.7 MBLindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B2B buying force, crave connection and purpose when it comes to choosing a vendor, a partner, or a place of work. They want to do business with companies whose values resonate with their own, leaving companies wondering how to build a story that truly connects. Today, Lindsay discusses cracking the modern corporate narrative. Connect W...
Where Customer Engagement & UX Intersect
April 02, 2024 12:00 - 16 minutes - 14.8 MBPatricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on user behavior to fuel personalization. Today, Patricia discusses where customer engage...
The State Of Marketing Data & Analytics
April 01, 2024 12:00 - 23 minutes - 21.2 MBPatricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting opportunity for marketers to get clever about creating engaging content that offers value to consumers in exchange for better personalization and targeting. Today, Patricia discusses the state of marketing data and analytics. Connect With: ...
Evaluating MarTech Solutions For Your Needs
March 31, 2024 12:00 - 14 minutes - 12.9 MBSean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today, Sean discusses evaluating your martech solutions to make sure they match your needs. Show Notes Connect With: S...
Discovering MarTech Solutions That Solve Your Problems
March 30, 2024 12:00 - 16 minutes - 15.3 MBSean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today, Sean discusses discovering martech solutions that actually solve your problems Show Notes Connect With: Sea...
The Effects Of 3rd-Party Cookie Deprecation
March 29, 2024 12:00 - 15 minutes - 14 MBAlexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. For years, third-party cookies have tracked users across websites, allowing advertisers to target them with laser precision. However, with growing concerns about user privacy, third-party cookies are going away, and marketers will need to rely on alternative solutions to reach existing and new customers and measure campaign effectiveness. Today, Alexandra discusses the effects of...
The Rise Of Data Collaboration
March 28, 2024 12:00 - 20 minutes - 18.7 MBAlexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many new players are emerging with solutions for data collaboration. Now that companies must lean more heavily on their first-party data, players like Lotame are helping them join data sets in secure environments to gain richer customer insights for innovation and optimize marketing campaigns for success. Today, Alexandra discusses the rise ...
Best Martech To Integrate With LinkedIn Ads
March 27, 2024 12:00 - 15 minutes - 14 MBAJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your LinkedIn ads. Connect With: Aj Wilcox: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website ...
Leverage LinkedIn Ads To Build Your Pipeline
March 26, 2024 12:00 - 23 minutes - 21.1 MBAJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate quality leads, and nurture them through the sales funnel. Today, AJ discusses how you can leverage LinkedIn ads to build your pipeline. ...
The Evolution Of Market Intelligence Platforms
March 25, 2024 12:00 - 14 minutes - 13.4 MBMelissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of m...
Relationships Between Marketing Functions & Company growth
March 24, 2024 12:00 - 19 minutes - 17.6 MBMelissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to new heights, fostering not only customer loyalty but also sustainable growth. Today, Melissa discusses the relationship between marketing ...
Can MarTech Avoid Commoditization?
March 23, 2024 12:00 - 19 minutes - 17.9 MBJoe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero of the story when it should be the customer. To cut through the noise, you must find creative ways to help the customer understand how your solution is going to help them be the hero to their company. Today, Joe discusses how martech can avoid commoditization. Show Notes Connect With: Joe ...
Problems With B2B Tech's Content Marketing Approach
March 22, 2024 12:00 - 19 minutes - 17.4 MBJoe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, showcasing features, case studies, and ROI. While these are essential, they often overshadow the need for creating memorable and emotionally resonant content, which is the essence of great marketing. Today, Joe discusses the problems with B2B tech's content marketing approach. Show Notes Conne...
Search Generative Experience (SGE) And Website Traffic
March 21, 2024 12:00 - 17 minutes - 16.4 MBMarc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Search Generative Experience (SGE) is a new search product in beta, challenging the traditional landscape of search results. While still in testing, the implications for website traffic are significant with up to 25% of search traffic into websites being at risk due to SGE's beta version. Today, Marc discusses Google’s Search Generative Exp...
Protecting Creators From AI-Powered Copyright Infringement
March 20, 2024 12:00 - 24 minutes - 22.6 MBMarc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Copyright law exists to protect creators and ensure they are asked for permission and compensated when their work is used. However, the slow-moving nature of legal and regulatory frameworks leaves creators vulnerable to powerful tech companies. Today, Marc discusses protecting creators from AI-powered copyright infringement. Connect With: Marc Mc...
Effective Brand Strategy In A Crowded Marketplace
March 19, 2024 12:00 - 14 minutes - 13.3 MBZack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // ...
Turning Customer Marketing Strategy Into Pipeline Growth
March 18, 2024 12:00 - 23 minutes - 21.7 MBZack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer mar...
Why Unique Data Sets Are The AI Competitive Advantage Of The Future
March 17, 2024 12:00 - 14 minutes - 13.6 MBShay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show Notes Conn...
The Power Of Owned Media Assets
March 16, 2024 12:00 - 17 minutes - 15.8 MBShay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show Notes Connect With: Shay Howe: Website // LinkedIn ...
Insights On Cross-Border Partnerships
March 15, 2024 12:00 - 12 minutes - 11.3 MBPaul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. The potential for growth and innovation lies not just within your domestic market, but also across borders. By establishing cross-border partnerships, companies can tap into new markets, access diverse resources, and gain a competitive edge. Today, Paul discusses cross-border partnerships. Connect With: Paul Ruppert: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter B...
Game-Changing Global Partnerships For Startups
March 14, 2024 12:00 - 17 minutes - 15.7 MBPaul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. In today's interconnected world, global strategic partnerships are essential for business success. But when it comes to building truly impactful partnerships, there's no substitute for face-to-face interaction. Today, Paul discusses game-changing global partnerships for startups. Connect With: Paul Ruppert: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Sh...
Making Your SaaS Biz A “Must Have”
March 13, 2024 12:00 - 15 minutes - 14.5 MBRandy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach requires a strong foundation built upon understanding your customers' problems and showcasing your product as the solution. Today, Randy di...
Unit Economics Deciphering The State Of SaaS
March 12, 2024 12:00 - 25 minutes - 23 MBRandy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the days of growth at all costs are over, and instead, there's a growing emphasis on efficient growth, leading to a change in the metrics for marketers and SaaS business valuations. Today, Randy discusses how we can decipher the state of SaaS. Connect With: Randy Wootton: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Tw...
The Impact Of Generative AI On Marketing
March 11, 2024 12:00 - 19 minutes - 18.2 MBDenise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to help achieve these objectives. Today, Denise discusses the impact of generative AI on marketing. Show Notes Connect Wit...
The Modern Marketing Data Stack Report
March 10, 2024 12:00 - 23 minutes - 21.4 MBDenise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective AI strategy first requires having a well-defined data strategy in place. Today, Denise discusses the Modern Mar...
How To Determine Newsworthiness
March 09, 2024 12:00 - 16 minutes - 14.7 MBShama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show Notes Connect With: Shama Hyder: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // Link...
Snooze Or News: AI For PR
March 08, 2024 12:00 - 14 minutes - 13 MBShama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's easy to lose sight of what truly matters in the realm of public relations. This is where Snooze or News comes into play – an innovative tool born out of the necessity to cut through the noise and find what's truly newsworthy. Today, Shama discusses Snooze or News: Artificial Intelligence for PR. Show Notes Connect With: Shama Hyder:...
1st & Zero-party Data In Marketing & CX
March 07, 2024 12:00 - 18 minutes - 16.9 MBManu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. In today's age where customers are in control of how they want to engage with brands, zero-party data represents a newer frontier. Zero-party data is willingly provided by customers, offering insights into their preferences and interests, but, obtaining zero-party data proves challenging in the absence of established customer relationships. Today, Manu discusses first and zero-part...
Why Social Media & Advertising Need To Evolve
March 06, 2024 12:00 - 18 minutes - 17.2 MBManu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. As third-party cookies make their departure, brands must rethink their approach to social and advertising. This comes at a time when customers want more personalized experiences and are even willing to share more data. However, brands, hindered by fragmented tech stacks, struggle to fully utilize this information. Today, Manu discusses why social media and advertising need to evolv...
Influencer Marketing & SEO As Offensive Tools
March 05, 2024 12:00 - 14 minutes - 13.6 MBDrew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. Beyond the readily apparent competitive nature of SEO, influencer marketing also plays a strategic role in the startup landscape. Increased visibility and a compelling brand narrative crafted through influencer marketing can make startups more attractive to venture capitalists seeking promising investment opportunities. Today, Drew discusses how influencer marketing and SEO can be offensive tools. ...
Leveraging AI to Scale Content Marketing
March 04, 2024 12:00 - 21 minutes - 19.4 MBDrew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. For Kumospace, a company creating a new category in the market, established marketing tactics often prove ineffective. This demands an innovative approach, leading them to prioritize high-engagement channels like TikTok, alongside content marketing to forge meaningful connections with their target audience. Today, Drew discusses leveraging AI to scale content marketing. Connect With: Drew Moffit...
CMO Success Measurement
March 03, 2024 12:00 - 21 minutes - 19.7 MBJeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. Today, Jeremey discusses CMO success measurement. Show Notes Connect With: Jeremy Haft: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitte...
The Evolving CMO Role
March 02, 2024 12:00 - 17 minutes - 16 MBJeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformation, driven by a global pandemic and disruptions in the supply chain. Essentially, the CMO's role has evolved from that of a creative visionary to a strategic leader tasked with optimizing their approach to drive growth using data and analytics to demonstrate the financial impact of their strategies. Today, Jeremy discusses the evolving ...
MarTech Industry Predictions
March 01, 2024 12:00 - 16 minutes - 15.3 MBErik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesses are prioritizing growth and turning to proven solutions. Today's consumer values a track record of success and martech companies that are already established are in a strong position to succeed in 2024. Today, Erik discusses his predictions for the martech industry. Connect With: Erik Huberman: LinkedIn // Website The MarTech Podc...
2024 Consumer Marketing Trends
February 29, 2024 12:00 - 16 minutes - 15.2 MBErik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as email marketing remain integral components of marketing strategies in 2024. Today, Erik discusses consumer marketing trends for 2024. Connect With: Erik Huberman: LinkedIn // Website The MarTech Podcast: Email /...
How knowledge friction impacts commerce
February 28, 2024 12:00 - 26 minutes - 24.6 MBChris Mahl, President and COO at Pryon, delves into navigating knowledge layers and overcoming friction in commerce. Traditionally, marketing has focused on predicting the customer journey and crafting experiences accordingly. However, this approach often creates knowledge friction, where customers struggle to find the information they need, resulting in high drop-off rates and low conversion rates. Today, Chris discusses how knowledge friction impacts commerce. Connect With: Chri...