MarTech Podcast ™ // Marketing + Technology = Business Growth
1,752 episodes - English - Latest episode: 10 days ago - ★★★★★ - 169 ratingsThe MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Episodes
Making sense of Celebrities, Influencers & Brands -- Greg Writer // Launch Cart
October 15, 2023 12:00 - 14 minutes - 13.4 MBGreg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful tools for driving traffic and increasing brand trust, ultimately contributing to business growth. However, before deciding to invest in any of the two options, several factors need to be taken into consideration. Today, Greg discusses making sense of celebrities, influencers, and brands. Show Notes Connect With: Greg Writer: Website /...
Launching & Scaling ECommerce Businesses -- Greg Writer // Launch Cart
October 14, 2023 12:00 - 14 minutes - 13.3 MBGreg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be difficult and expensive, especially with plug-in-dependent platforms. Fortunately, some eCommerce platforms have essential features built-in, allowing entrepreneurs to streamline their launches and achieve success faster. Today, Greg discusses launching and scaling an eCommerce business. Show Notes Connect With: Greg Writer: Website // Li...
Measuring & Optimizing SAAS ROI -- Rob Freedman // Zuper
October 13, 2023 12:00 - 13 minutes - 12.4 MBRob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. As SaaS businesses aim to scale and expand their customer base, they must ensure that their investments are yielding profitable returns. This requires a keen focus on metrics and strategies tailored to their specific goals and stage of growth. Today, Rob discusses measuring and optimizing SaaS ROI. Show Notes Connect With: Rob Freedman : Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitt...
Scaling Your Marketing SAAS Efforts -- Rob Freedman // Zuper
October 12, 2023 12:00 - 15 minutes - 14.2 MBRob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. When attempting to scale marketing efforts, all too often, businesses rush into massive advertising spends and event sponsorships, hoping to achieve rapid growth. However, this usually leads to budget exhaustion and questions about why the expected 10x business expansion hasn't materialized. Today, Rob discusses scaling your marketing SaaS efforts. Show Notes Connect With: Rob Freedman : Website // Linked...
Building a Strong Foundation for SAAS Growth -- Rob Freedman // Zuper
October 11, 2023 12:00 - 14 minutes - 13.5 MBRob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. To establish a solid foundation for SaaS growth, it all starts with a relentless focus on your customers. It's not about building something for yourself and hoping it sticks; it's about actively engaging with your market, identifying their needs, and crafting solutions that address these needs effectively. Today, Rob discusses building a strong foundation for SaaS growth. Show Notes Connect With: Rob Freed...
How To Determine Newsworthiness -- Shama Hyder // Zen Media
October 10, 2023 12:00 - 16 minutes - 14.7 MBShama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show Notes Connect With: Shama Hyder: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // Link...
Snooze or News: AI for PR -- Shama Hyder // Zen Media
October 09, 2023 12:00 - 14 minutes - 13 MBShama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's easy to lose sight of what truly matters in the realm of public relations. This is where Snooze or News comes into play – an innovative tool born out of the necessity to cut through the noise and find what's truly newsworthy. Today, Shama discusses Snooze or News: Artificial Intelligence for PR. Show Notes Connect With: Shama Hyder:...
Measuring Product Placement In TV -- Erin Schmidt // BENlabs
October 07, 2023 12:00 - 17 minutes - 15.6 MBErin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television. Show Notes Co...
CMO Success Measurement -- Jeremy Haft // Digital Remedy
October 05, 2023 12:00 - 21 minutes - 19.7 MBJeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. Today, Jeremey discusses CMO success measurement. Show Notes Connect With: Jeremy Haft: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitte...
The Evolving CMO Role -- Jeremy Haft // Digital Remedy
October 04, 2023 12:00 - 17 minutes - 16 MBJeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformation, driven by a global pandemic and disruptions in the supply chain. Essentially, the CMO's role has evolved from that of a creative visionary to a strategic leader tasked with optimizing their approach to drive growth using data and analytics to demonstrate the financial impact of their strategies. Today, Jeremy discusses the evolving ...
Do's & Don't when marketing to kids -- Lomit Patel // Tynker
September 29, 2023 12:00 - 15 minutes - 14.1 MBLomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things have to be taken into consideration such as data collection, use, and storage. Unlike other companies, Tynker is determined to be COPPA compliant and doesn’t track or sell the data of minors for monetization purposes. Today, Lomit discusses the do’s and don’ts of marketing to children. Show Notes Connect With: Lomit Patel: Website // L...
Why Email At 10 AM Is Bullsh*t -- Kate Adams // Validity
September 28, 2023 12:00 - 16 minutes - 15.3 MBKate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email marketing is 10 AM, but it's essential to consider your target audience's habits and schedule to determine the most effective time for them to receive your email. For instance, busy moms or night shift workers may not be checking their inboxes at 10 AM. Today, Kate discusses why email at 10 AM is bullshit. Show Notes Connect With: K...
The Wild West Of Email Marketing -- Kate Adams // Validity
September 27, 2023 12:00 - 13 minutes - 12.6 MBKate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake of it can harm your email deliverability and business in the long run. Today, Kate discusses the wild west of email marketing. Show Notes Connect...
Using MarTech Tools For Deep Thought Work -- Aytekin Tank // Jotform
September 26, 2023 12:00 - 12 minutes - 11.9 MBAytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlying issues causing them. The key to automation and effective problem-solving lies in using technology to identify the fundamental causes of issues, and then creating systematic solutions to prevent their recurrence. Today, Aytekin discusses using martech tools for deep thought work. Show Notes Connect With: Aytekin Tank: Website // ...
The Process Of Automating Your Busywork -- Aytekin Tank // Jotform
September 25, 2023 12:00 - 18 minutes - 16.7 MBAytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their time and cognitive resources to the most important things. However, marketers must first determine which tasks they should be spending time on vs. the tasks they shouldn’t. Today, Aytekin discusses the process of automating your busy work. Show Notes Connect With: Aytekin Tank: Website // LinkedIn The MarTech Podcast: Email // LinkedI...
Automating The 4 Funnel Archetypes -- Jordan Mederich // DropFunnels
September 24, 2023 12:00 - 14 minutes - 13.6 MBJordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensure that your marketing efforts are effective and efficient. However, many companies don't have a sales funnel in place, which means they are missing out on opportunities to generate leads, nurture prospects, and convert them into customers. Today, Jordan discusses automating the four funnel archetypes. Show Notes Connect With: Jordan...
Conversational Tactics To Eliminate Sales Objections -- Jordan Mederich // DropFunnels
September 23, 2023 12:00 - 15 minutes - 14.2 MBJordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that you'll encounter objections at some point. But rather than seeing objections as roadblocks to the sale, skilled salespeople view them as opportunities to further understand the prospect's needs and ultimately close the deal. Today, Jordan discusses conversational tactics to eliminate sales objections. Show Notes Connect With: Jordan ...
Is my Product Priced Correctly? -- Mike Bernard // Vendavo
September 21, 2023 12:00 - 19 minutes - 17.5 MBMike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their exclusivity and status. In contrast, a wire manufacturer deals with a commodity where pricing is competitive. When setting prices for your product or service, it's crucial to assess its perceived value in the eyes of customers and align it with their willingness to pay. Today, Mike discusses whether your product is priced correctly or...
Start Point To Improve Margins -- Mike Bernard // Vendavo
September 20, 2023 12:00 - 17 minutes - 16 MBMike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the path to achieving a successful outcome. It's essential not only to identify and rectify margin leakage but also to devise strategies for generating additional margin leverage within your business.Today, Mike discusses the starting point for improving your margins. Show Notes Connect With: Mike Bernard: Website // LinkedIn The MarTech ...
Increasing Your Content's Lifespan -- Jeffrey Hayzlett // C-Suite Network
September 19, 2023 12:00 - 15 minutes - 14.4 MBJeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, and resources into creating content, it's only natural to desire a longer-lasting impact beyond just a couple of days. What if you could breathe new life into your existing content, ensuring that it remains relevant and valuable long after its initial release? Today, Jeffrey discusses how to increase your content's lifespan. Show Notes ...
How To Act Like A Media Company -- Jeffrey Hayzlett // C-Suite Network
September 18, 2023 12:00 - 15 minutes - 13.9 MBJeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving into media companies. In response to consumers actively selecting the messages they engage with, brands are adapting by becoming more creative to capture their attention. Today, Jeffrey discusses how to act like a media company. Show Notes Connect With: Jeffrey Hayzlett: Website // LinkedIn T...
AI-Led Hyper-Personalization In Customer Service -- Peter Voss // Aigo.ai
September 17, 2023 12:00 - 14 minutes - 13 MBPeter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. With the advancements in conversation AI technology, AI is able to deliver superior and hyper-personalized customer experiences. Sophisticated AI technology has the ability to remember all past interactions, works 24/7, and has no wait time. Today, Peter discusses hyper-personalization using AI in customer service. Show Notes Connect With: Peter Voss: Website // LinkedIn The MarTech...
B2B Content Marketing Secrets -- Paul Slack // Vende Digital
September 15, 2023 12:00 - 14 minutes - 13 MBPaul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.Show Notes Connect With:...
Identifying Your B2B Demand Gen Audience -- Paul Slack // Vende Digital
September 14, 2023 12:00 - 18 minutes - 17 MBPaul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketing. Now, empowered buyers independently seek information, delaying engagement with sales and putting the onus on marketers to actively engage and influence them throughout their journey. Today, Paul discusses how to identify your B2B demand gen audience.Show Notes Connect With: Paul Slack: W...
Virtual Product Placement -- Stephan Beringer // Mirriad
September 13, 2023 12:00 - 14 minutes - 13 MBStephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. Today, Stephan discusses virtual product placement.Show Notes Connect With: Stephan Be...
In-Content Advertising In Streaming -- Stephan Beringer // Mirriad
September 12, 2023 12:00 - 19 minutes - 18.2 MBStephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing relevance, making it a more effective means of connecting with audiences. Today, Stephan dis...
Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod
September 11, 2023 12:00 - 18 minutes - 17.3 MBMike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. Show Notes Connect With: Mike Wiston: Websi...
Should Pay For Podcast Downloads? -- Mike Wiston // mowMedia | mowPod
September 10, 2023 12:00 - 18 minutes - 17.1 MBMike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effective strategy for reaching specific goals, such as monetization or meeting network requirements. However, without a clear goal in mind, paying for podcast downloads will only result in short-term spikes rather than long-term growth. Today, Mike discusses whether you should be paying for podcast downloads. Show Notes Connect With: Mike...
Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream
September 09, 2023 12:00 - 14 minutes - 13.4 MBDimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mo...
Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream
September 08, 2023 12:00 - 16 minutes - 15.2 MBDimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the other hand, RCS messaging allows for more personalized and interactive experiences within the messaging app, leading to higher conversion rates and better campaign performance. Today, Dimitiris discusses RCS messaging and whether it is a necessity for marketers. Show Notes Connect With: Dimiti...
AI's role in finding the right influencers -- Ismael El-Qudsi // SocialPubli
September 07, 2023 12:00 - 14 minutes - 13.4 MBIsmael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine results. Today, Ismael discusses artificial intelligence's role in finding the right influenc...
Is AI the Next Frontier of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli
September 06, 2023 12:00 - 15 minutes - 14.2 MBIsmael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI is the next frontier of influencer marketing. Show Notes Connect With...
Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo
September 05, 2023 12:00 - 19 minutes - 18.2 MBGeoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content creation, empowering creators to efficiently produce engaging material across diverse marketing channels. Ultimately, AI can make a big difference in marketing wherever there are inefficiencies in testing and copy that needs to be inserted. Today, Geoff and Connor discuss using AI to scale podcasts, FAQs, and blog posts Show Notes Con...
Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo
September 05, 2023 12:00 - 19 minutes - 18.2 MBGeoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content creation, empowering creators to efficiently produce engaging material across diverse marketing channels. Ultimately, AI can make a big difference in marketing wherever there are inefficiencies in testing and copy that needs to be inserted. Today, Geoff and Connor discuss using AI to scale podcasts, FAQs, and blog posts Show Notes Con...
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo
September 04, 2023 12:00 - 22 minutes - 20.3 MBGeoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show ...
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo
September 04, 2023 12:00 - 22 minutes - 20.3 MBGeoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show ...
Marketing To Self-Educated Buyers -- Randy Frisch // Uberflip
September 03, 2023 12:00 - 15 minutes - 14.5 MBRandy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today, Randy discusses marketing to self-educated buyers. Show Notes Connect With: Randy Frisch: Website // Linke...
Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip
September 01, 2023 12:00 - 17 minutes - 15.8 MBRandy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don’t have the right content to solve their problems, they’ll move on to the next website. Content marketing’s biggest issue currently is that content isn’t being used effectively to push prospects through the buyer journey. Today, Randy discusses how...
Why The Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift
August 31, 2023 12:00 - 18 minutes - 16.6 MBDr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability that the holidays bring throughout the year with sales and promotions. Today, Mindy discusses why the holidays actually ...
How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
August 30, 2023 12:00 - 23 minutes - 21.3 MBDr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create more demand and increase revenue for their brands. Today, Mindy discusses why scarcity marketing affects consumer behavior. Show Notes ...
The New Identity Data Landscape -- Kristina Prokop // Eyeota
August 29, 2023 12:00 - 11 minutes - 10.8 MBKristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices wil...
The New Identity Data Landscape -- Kristina Prokop // Eyeota
August 29, 2023 12:00 - 11 minutes - 10.8 MBKristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices wil...
The Global Audience Data Landscape -- Kristina Prokop // Eyeota
August 28, 2023 12:00 - 15 minutes - 14.5 MBKristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale...
The Global Audience Data Landscape -- Kristina Prokop // Eyeota
August 28, 2023 12:00 - 15 minutes - 14.5 MBKristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale...
Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1
August 27, 2023 12:00 - 13 minutes - 12.3 MBJon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towards left-brain, transactional advertising, which is designed for short attention spans. However, research suggests that right-brain advertising, which appeals to emotions, and is more effective at driving long-term brand performance, is still important for marketing success. Today, Jon discusses the ad science of the right versus left-br...
Diversity & Ageism In Advertising -- Jon Evans // System1
August 26, 2023 12:00 - 15 minutes - 14.5 MBJon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advertising, it is also necessary to ensure that these representations are authentic and avoid stereotypical portrayals. To achieve this, it is crucial to have a diverse range of people involved in the creative process and to carefully consider the casting choices for each ad. Today, Jon discusses diversity and ageism in advertising. Show No...
Why Advertising Wear-Out Is A Myth -- Jon Evans // System1
August 25, 2023 12:00 - 14 minutes - 13.1 MBJon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is successful and resonates with the audience, it can be used for a longer period of time to save costs and continue to drive engagement. Today, Jon discusses why advertising wear-out is actually a myth. Show Notes ...
M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti
August 24, 2023 12:00 - 18 minutes - 16.5 MBNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show Notes Connect With...
M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti
August 24, 2023 12:00 - 18 minutes - 16.5 MBNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show Notes Connect With...
MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti
August 23, 2023 12:00 - 18 minutes - 17.2 MBNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, ...