MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

The Global Audience Data Landscape -- Kristina Prokop // Eyeota

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - August 28, 2023 12:00 - 15 minutes - 14.5 MB - ★★★★★ - 169 ratings
Marketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1
Next Episode: The New Identity Data Landscape -- Kristina Prokop // Eyeota

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape.   Show Notes

Connect With:

Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Twitter Mentions