The Wild West Of Email Marketing -- Kate Adams // Validity
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - September 27, 2023 12:00 - 13 minutes - 12.6 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Using MarTech Tools For Deep Thought Work -- Aytekin Tank // Jotform
Next Episode: Why Email At 10 AM Is Bullsh*t -- Kate Adams // Validity
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake of it can harm your email deliverability and business in the long run. Today, Kate discusses the wild west of email marketing. Show Notes
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Kate Adams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.