MarTech Podcast ™ // Marketing + Technology = Business Growth
1,752 episodes - English - Latest episode: 10 days ago - ★★★★★ - 169 ratingsThe MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Episodes
Lead Gen Strategies For SaaS -- Jeanna Barrett // First Page Strategy
December 15, 2023 12:00 - 15 minutes - 14.6 MBJeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. Lead generation is vital for SaaS businesses as it is essential for acquiring new customers and driving business growth. However, with a wide range of tactics to choose from and limited marketing budgets, SaaS businesses often struggle with where to focus their investments to maximize results. Today, Jeanna discusses lea...
The Power Of Video Bases Research Interview -- Sharekh Shaikh // CleverX
December 12, 2023 12:00 - 16 minutes - 15.6 MBSharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only interviews. Today, Sharekh discusses using video for your product and market research. Show Notes Connect With: Sharekh Shaikh: Website ...
Audience Discovery For Marketing Research -- Sharekh Shaikh // CleverX
December 11, 2023 12:00 - 18 minutes - 16.8 MBSharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show Notes Connect With: Sharekh Shaikh: Website // LinkedIn The MarTech Podcast: Email //...
What Podcasters Can Learn From Bloggers -- David Finkelstein // BDEX
December 08, 2023 12:00 - 14 minutes - 13.2 MBDavid Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identification has been slow to evolve, predominantly depending on IP addresses, which presents limitations. While it's possible to connect downloads to website visits, pinpointing your audience based solely on IP addresses is a challenging task not encountered in the blogging realm. Today, David discusses what podcasters can learn from blogg...
Impression Volume Vs Quality -- David Finkelstein // BDEX
December 07, 2023 12:00 - 18 minutes - 17.1 MBDavid Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can provide the same level of performance with less money. Today, David discusses impression volume versus qualit...
Making The Most Of Your Tech & Data Investments -- Courtney Trudeau // Merkle
December 06, 2023 12:00 - 15 minutes - 13.8 MBCourtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into account factors such as ROI, existing infrastructure, and required skill sets. Moreover, beyond investing in the right technology, it’s crucial to ensure you have people who can manage it effectively. Today, Courtney discusses making the most of your technology and data investments. Show Notes ...
Why The Biggest Barrier In Tech Is Data -- Courtney Trudeau // Merkle
December 05, 2023 12:00 - 11 minutes - 10.9 MBCourtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketing. Ultimately, having the infrastructure in place to aggregate the data to gain actionable insights is key to maximizing the data’s potential. Today, Courtney discusses why the biggest barrier in technology is data. Show Notes Connect With: Courtney Trudeau: Website // LinkedIn The MarTec...
CX At scale & Speed Of Customer Expectations -- Courtney Trudeau // Merkle
December 04, 2023 12:00 - 14 minutes - 13.3 MBCourtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt quickly to keep up with rapidly evolving customer demands. Today, Courtney discusses CX at the speed and scale of customer expectations. ...
How To Retain A Prospect's Attention -- Melissa Kwan // eWebinar
December 03, 2023 12:00 - 16 minutes - 14.9 MBMelissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they’ll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospect's attention. Show Notes Connect With: Melissa Kwan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjami...
Why Zoom Calls Aren't Scalable -- Melissa Kwan // eWebinar
December 02, 2023 12:00 - 19 minutes - 17.7 MBMelissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading to low attendance rates. Today, Melissa discusses why Zoom calls aren't scalable. Show Notes Connect With: Melissa Kwan: Website // LinkedIn The MarTech Pod...
Planning Tech-Driven TV Campaigns -- Angela Voss // Marketing Architects
December 01, 2023 12:00 - 17 minutes - 16 MBAngela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discus...
Crafting Effective TV Campaign Strategies -- Angela Voss // Marketing Architects
November 30, 2023 12:00 - 20 minutes - 18.8 MBAngela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future demand for products and services. Today, Angela discusses how to craft effective TV campaign strategies. Show Notes Connect With: Angel...
Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects
November 29, 2023 12:00 - 17 minutes - 16.3 MBAngela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the ...
The Impact Of AI On The Legal Sector -- Colin Levy // Malbek
November 28, 2023 12:00 - 17 minutes - 16.1 MBColin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information more democratic and affordable. Today, Colin discusses the impact of AI on the legal sector. Show Notes Connect With: Colin Levy: Webs...
Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek
November 27, 2023 12:00 - 14 minutes - 13.6 MBColin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal processes, and more. Today, Colin discusses unraveling the legal tech ecosystem. Show Notes Connect With: Colin Levy: Website // LinkedIn T...
Spotify’s “All Ears On You” Ad Business -- Ann Piper // Spotify
November 26, 2023 12:00 - 13 minutes - 12.1 MBAnn Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify’s “All Ears On You” ad bus...
Spotify’s Vision For Digital Audio Advertising -- Ann Piper // Spotify
November 25, 2023 12:00 - 19 minutes - 17.9 MBAnn Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify’s vision for digital audio...
The Rise Of The Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant
November 23, 2023 12:00 - 16 minutes - 15.4 MBEmma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes Conne...
How Agencies Should Use AI-- Jennifer Jones-Mitchell // Human Driven AI
November 22, 2023 12:00 - 15 minutes - 14 MBJennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies should be using AI. Show Notes Connect With: Jennifer Jones-Mitchell: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // T...
Using Gen AI For Design -- Jennifer Jones-Mitchell // Human Driven AI
November 21, 2023 12:00 - 13 minutes - 12.7 MBJennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-designers in a fraction of the time it would take within Photoshop or Illustrator. However, now that Adobe has integrated AI across its Creative Suite, creating brand-consistent visual content at scale is becoming increasingly easy for marketers and designers alike. Today, Jennifer discusses how to...
AI News: GP4, GPTs, & Biden's Exec Order -- Jennifer Jones-Mitchell // Human Driven AI
November 20, 2023 12:00 - 25 minutes - 23.2 MBJennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and capabilities within the ChatGPT ecosystem. These include enabling users to create their own GPTs and ChatGPT being trained up to April 2023, presenting an incredible opportunity for brands to establish themselves in the AI landscape. Today, Jennifer discusses recent AI news. Show Notes Connec...
Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar
November 17, 2023 12:00 - 19 minutes - 18 MBMelissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show Notes Connect With...
How to Align Automation And Authenticity -- Luis Baez // Madecraft
November 16, 2023 12:00 - 13 minutes - 12.2 MBLuis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity. Show Notes Connect With: Luis Baez: Website // LinkedIn The...
Why LinkedIn Is The Marketer's Social Platform -- Luis Baez // Madecraft
November 15, 2023 12:00 - 19 minutes - 17.6 MBLuis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform. Show Notes Connect With: Luis Baez: Website // LinkedIn Th...
Using Midjourney For Eye-Popping Imagery -- Phil Gamache // Humans of Martech podcast
November 14, 2023 12:00 - 17 minutes - 16.2 MBPhil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a podcast's brand and content. Today, Phil discusses using Midjourney for eye-popping im...
Meet the Humans of MarTech -- Phil Gamache // Humans of Martech podcast
November 13, 2023 12:00 - 18 minutes - 16.5 MBPhil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to lose sight of the human and creative aspects. The Humans of Martech podcast aims to maintain a balance by highlighting the human and creative aspects of marketing alongside the technical and data-driven elements. Today, Phil discusses how he got into martech and why he started the Humans of ...
The core Differences Between Walmart And Amazon Advertising -- Destaney Wishon // BetterAMS
November 12, 2023 12:00 - 13 minutes - 12.2 MBDestaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabilities to compete with Amazon for a bigger slice of the digital advertising market. Although they still trail Amazon in this regard, Walmart is committed to improving its offerings and attracting more advertisers. Today, Destaney discusses the differences between Walmart and Amazon advertising. Show Notes Connect With: Destaney Wishon: W...
What Level Of Content Personalization Can We Expect? -- Vishal Sood // Typeface
November 10, 2023 12:00 - 15 minutes - 14.2 MBVishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location can be a daunting task, but this is precisely where generative AI steps in as a game-changer. Today, Visha...
Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface
November 09, 2023 12:00 - 22 minutes - 20.8 MBVishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation alone cannot replicate the depth of human creativity. Today, Vishal discusses automation versus creativity...
Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight
November 08, 2023 12:00 - 20 minutes - 18.6 MBRohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show Notes C...
How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight
November 07, 2023 12:00 - 20 minutes - 18.6 MBRohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies with statisticians and data scientists. While the advent of individual-level tracking in the late 2010s led to its decline, marketing mix modeling is reemerging in popularity as individual-level tracking becomes more difficult to accurately measu...
Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt
November 05, 2023 12:00 - 14 minutes - 13.5 MBVitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic adve...
Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost
November 04, 2023 12:00 - 16 minutes - 14.8 MBRoss Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show Notes Connect With: ...
Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost
November 03, 2023 12:00 - 15 minutes - 14.1 MBRoss Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy....
How Generative AI Solves Branding Problems -- Jennifer Jones-Mitchell // Human Driven AI
November 02, 2023 12:00 - 18 minutes - 16.5 MBJennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offering cost-effective, flexible solutions for content creation, reducing disruptions from personnel changes. This empowers brands to enhance messaging and reach broader audiences more efficiently. Today, Jennifer discusses how generative AI solves branding problems. Show Notes Connect With: J...
AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI
November 01, 2023 12:00 - 17 minutes - 16.4 MBJennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including increased efficiency, improved decision-making, and enhanced customer experiences. Yet, to unlock these advantages, businesses must first develop a comprehensive AI transformation strategy. Today, Jennifer discusses AI transformation strategies. Show Notes Connect With: Jennifer Jones-Mitc...
How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain
October 31, 2023 12:00 - 20 minutes - 18.6 MBBrian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to collect targeted consumer data ethically. Show Notes Connect With: Brian Mandelbaum: Website ...
Why Permissioned Consumer Data > Retail Media -- Brian Mandelbaum // Attain
October 30, 2023 12:00 - 18 minutes - 16.6 MBBrian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show Notes Connect With...
Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent
October 27, 2023 12:00 - 14 minutes - 12.9 MBSean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today, Sean discusses evaluating your martech solutions to make sure they match your needs. Show Notes Connect With: ...
Discovering MarTech Solutions That Solve Your Problems -- Sean Simon // Cogent
October 26, 2023 12:00 - 16 minutes - 15.3 MBSean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today, Sean discusses discovering martech solutions that actually solve your problems Show Notes Connect With: Se...
The Evolution Of Market Intelligence Platforms -- Melissa Sargeant // AlphaSense
October 25, 2023 12:00 - 14 minutes - 13.4 MBMelissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of m...
Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense
October 24, 2023 12:00 - 19 minutes - 17.6 MBMelissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to new heights, fostering not only customer loyalty but also sustainable growth. Today, Melissa discusses the relationship between marketing ...
Impacts Of Gated Email -- Andy Mowat // Gated
October 23, 2023 12:00 - 17 minutes - 15.7 MBAndy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, marketers are facing the challenge of getting their messages seen in a crowded inbox. While email has traditionally been a cost-effective communication channel, tools like Gated are disrupting this model by requiring marketers to pay for user attention and access to their inboxes. Today, Andy discusses the impact of gated email. Show Note...
How Reaching Your Audience Is Evolving -- Andy Mowat // Gated
October 22, 2023 12:00 - 17 minutes - 15.8 MBAndy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move on with their day. This is making it increasingly difficult to grab their attention through cold email marketing. Today, Andy discusses how reaching your audience is evolving. Show Notes Connect With: Andy Mowat: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter...
Can MarTech Avoid Commoditization? -- Joe Zappa // Sharp Pen Media
October 21, 2023 12:00 - 19 minutes - 17.9 MBJoe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero of the story when it should be the customer. To cut through the noise, you must find creative ways to help the customer understand how your solution is going to help them be the hero to their company. Today, Joe discusses how martech can avoid commoditization. Show Notes Connect With: Joe ...
Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media
October 20, 2023 12:00 - 19 minutes - 17.4 MBJoe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, showcasing features, case studies, and ROI. While these are essential, they often overshadow the need for creating memorable and emotionally resonant content, which is the essence of great marketing. Today, Joe discusses the problems with B2B tech's content marketing approach. Show Notes Conne...
Why Unique Data Sets Are The AI Competitive Advantage Of The Future -- Shay Howe // ActiveCampaign
October 19, 2023 12:00 - 14 minutes - 13.6 MBShay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show Notes Conn...
The Power Of Owned Media Assets -- Shay Howe // ActiveCampaign
October 18, 2023 12:00 - 17 minutes - 15.8 MBShay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show Notes Connect With: Shay Howe: Website // LinkedIn ...
The Impact Of Generative AI On Marketing -- Denise Persson // Snowflake
October 17, 2023 12:00 - 19 minutes - 18.2 MBDenise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to help achieve these objectives. Today, Denise discusses the impact of generative AI on marketing. Show Notes Connect Wit...
The Modern Marketing Data Stack Report -- Denise Persson // Snowflake
October 16, 2023 12:00 - 23 minutes - 21.4 MBDenise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective AI strategy first requires having a well-defined data strategy in place. Today, Denise discusses the Modern Mar...