MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Why Permissioned Consumer Data > Retail Media -- Brian Mandelbaum // Attain

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - October 30, 2023 12:00 - 18 minutes - 16.6 MB - ★★★★★ - 169 ratings
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Previous Episode: Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent
Next Episode: How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media.  Show Notes

Connect With: 

Brian Mandelbaum: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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