MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - November 08, 2023 12:00 - 20 minutes - 18.6 MB - ★★★★★ - 169 ratings
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Previous Episode: How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight
Next Episode: Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show Notes

Connect With: 

Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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