MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Impression Volume Vs Quality -- David Finkelstein // BDEX

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - December 07, 2023 12:00 - 18 minutes - 17.1 MB - ★★★★★ - 169 ratings
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Previous Episode: Making The Most Of Your Tech & Data Investments -- Courtney Trudeau // Merkle
Next Episode: What Podcasters Can Learn From Bloggers -- David Finkelstein // BDEX

David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can provide the same level of performance with less money. Today, David discusses impression volume versus quality.  Show Notes

Connect With: 

David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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