Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - September 09, 2023 12:00 - 14 minutes - 13.4 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show Notes
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