MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Live Commerce Strategies For Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - January 07, 2024 12:00 - 15 minutes - 14.3 MB - ★★★★★ - 169 ratings
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Previous Episode: Will Live Commerce Be imported From China? -- Ronald C. Pruett, Jr. // The Boston Associates
Next Episode: Empowering Truth In The Digital Age -- James Mawhinney // Media.com

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show Notes

Connect With: 

Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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