MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Database Architecture For Future AI -- Brian McKenna // DMi Partners

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - February 02, 2024 12:00 - 13 minutes - 12 MB - ★★★★★ - 169 ratings
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Previous Episode: Leveraging AI In Email Tools -- Brian McKenna // DMi Partners
Next Episode: Is AI The Next Frontier Of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large language models inaccurate data can lead to misinformed decision-making, reduced personalization, and diminished effectiveness in reaching and engaging the target audience. Today, Brian discusses database architecture for future AI. Show Notes

Connect With:

Brian McKenna: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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