Preparing For A Cookie-Less World
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - February 21, 2024 12:00 - 18 minutes - 17.1 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Quantitative And Qualitative Wins In B2B Marketing
Next Episode: How Marketers Should Approach Programmatic Advertising
Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-party cookies, marketers must prepare themselves for big changes in the advertising landscape. While first-party cookies remain intact for publishers, the reliance on third-party cookies, which underpinned much of the programmatic advertising ecosystem, presents a significant challenge. Today, Eric discusses how you can prepare for a cookieless world.
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