MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

How site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - January 20, 2024 12:00 - 13 minutes - 12.2 MB - ★★★★★ - 169 ratings
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Previous Episode: Why Knowledge Friction Is The Top Issue For Salespeople -- Chris Mahl // Pryon
Next Episode: The Future Of MarTech & ABM -- Dmitri Lisitski // Influ2

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification lies in its ability to provide businesses with a deeper understanding of their customers, enabling them to tailor their marketing and sales strategies to specific audience segments. As a result, businesses can streamline their lead generation process, focusing on high-potential leads while nurturing the rest for future conversions. Today, Nick discusses how site visitor ID enhances lead gen. Show Notes

Connect With:

Nick Lissette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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