Hanson & Hunt
187 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 9 ratingsGet relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
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Episodes
187: Web traffic from links, thought leadership, internal comms report
March 22, 2024 09:50 - 31 minutesThere's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing ...
186: Maximizing LinkedIn, new Pew data, collaborative articles
February 23, 2024 09:40 - 34 minutesWhat kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some...
185: 2024 trends, Solo Stove, career contentment
January 29, 2024 10:30 - 34 minutesFrom the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your ...
184: AI content, crappy photos, comms priorities
December 20, 2023 09:10 - 32 minutesThe quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topi...
183: Creator report, social subscriptions, kids and influencer careers
November 22, 2023 07:10 - 36 minutesThere's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we tal...
182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
October 19, 2023 06:03 - 40 minutesWas it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your com...
181: Social career insights, Chobani's ghostwriter, fake podcasts
September 21, 2023 06:02 - 34 minutesWe chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some asp...
180: Splintering of social media, crisis comms, YouTube thumbnails
August 17, 2023 06:02 - 44 minutesIt's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this epis...
179: Side gig scrutiny, new FTC guidance, Threads
July 20, 2023 08:00 - 51 minutesWe discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you ...
178: Too much content, UGC vs influencers, Twitter boots Arik!
June 22, 2023 09:00 - 35 minutesWe discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications ...
177: Bud Light's messy month, reputation report, how comments lead to content
May 18, 2023 06:46 - 43 minutesWe talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your ...
176: Long-form video, Twitter's meltdown, marketing skill sets
April 20, 2023 06:05 - 39 minutesDocumentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, a...
175: 5 social media truths, internal comms trends, 'invisible' CEOs
March 23, 2023 06:03 - 56 minutesWe all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new rep...
174: ChatGPT, de-influencing, going dark on social
February 16, 2023 06:30 - 50 minutesWe offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more! WHAT DO YOU THINK? We want to hear from you! Conta...
173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?
January 19, 2023 08:01 - 49 minutesHave you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce m...
172: Effective influencers, social salaries, data-driven decisions
December 15, 2022 07:01 - 49 minutesDoes influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more! WHAT DO YOU THINK? We want to hear from you! Conta...
171: Should you stay on Twitter? Audio's impact, choosing a podcast host
November 17, 2022 06:45 - 46 minutesWhat should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are...
170: Short-form video, content careers, 9-person IG team
October 20, 2022 06:01 - 42 minutesThe social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt li...
169: Demonstrating real value, one word tweets, dressing down for the job interview
September 22, 2022 05:05 - 41 minutesIt's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your c...
168: Top comms challenges, zero-click content, the crying CEO
August 18, 2022 05:01 - 40 minutesWhat are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics w...
167: What reputation really means, Radio Shack shocker, Twitter Notes
July 21, 2022 05:01 - 44 minutesWhat does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you look...
166: Recession-ready tips, PR's work-life balance, email newsletters
June 28, 2022 11:45 - 48 minutesThe threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about...
165: Adding social channels, content program history lessons, avoiding 'link rot'
May 19, 2022 05:28 - 41 minutesIt might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the t...
164: Avoiding dumb social posts, owned media tips, telling clients 'no'
April 21, 2022 06:00 - 38 minutesMany brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode...
163: Employee advocacy, local news and PR, reluctant return to office
March 18, 2022 14:01 - 50 minutesOrganizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office. WHAT DO YOU THINK? We want to hear from you! Contact us w...
162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'
February 17, 2022 07:00 - 44 minutesThere are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that ...
161: User-generated content, internal comms challenges, content costs
January 20, 2022 06:01 - 47 minutesAs consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career? WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are ...
160: Former journalists, the lifespan of content, "Get Back" lessons
December 16, 2021 06:00 - 47 minutesWe're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content performs on the most popular channels. Plus, Pinterest's 2022 trends, Kevin's lessons for communicators from the Disney+ doc "Get Back," and a liste...
159: Questions to ask your social media manager, IG data, advice for new managers
November 18, 2021 06:00 - 45 minutesYou can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what's working right now on Instagram? Also, the importance of analytics and PR, and a listener question about getting off to a good start as a first-time manager.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment abo...
158: Improving thought leadership, Facebook's future, ageism in hybrid work
October 28, 2021 04:00 - 30 minutesWhy is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.WHAT DO YOU THINK?We want to hear from you! Co...
157: Content publishing challenges, trust 'the long tail,' comms job titles
September 23, 2021 05:00 - 35 minutesThose who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a...
156: Planning hybrid comms, thought leadership, YouTube and brands
August 19, 2021 04:00 - 40 minutesThe 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice o...
155: Measuring your comms, brands and college athletes, Pfizer's PR win
July 22, 2021 11:00 - 46 minutesMeasurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.WHAT ...
154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films
June 24, 2021 05:00 - 56 minutesOur June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard's Authenticity Gap study (34:40)Brand films (39:40)Listener question: How should I network post-pandemic? (45:05)LINKSTALKING POINTFocus more on Facebook, customer service efforts on social in 2021Why you need a content mission statementJen Hartmann, John Deere (LinkedIn / Twitter)Jen Hartmann's tweet about how "...
153: Be a better writer (w/Sarah Mitchell), content approvals, business blogs
May 20, 2021 05:00 - 40 minutesOur May 2021 episode includes:State of Writing in 2021 (1:00)Guest: Sarah Mitchell, Typeset (4:40)Spotlight: Alaska Air's boomer hype house (21:00)Ragan’s Communications Benchmark Report (24:30)Altimeter's 2021 State of Digital Content (27:30)Listener question: Should I start a business blog? (32:15)LINKSTALKING POINTState of Writing in 2021: Writing is hardHave content marketers thrown in the towel?Sarah Mitchell, TypesetSPOTLIGHTHow Alaska Air came to focus on a boomer hype house for its la...
152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email
April 22, 2021 18:00 - 51 minutesOur April 2021 episode includes:Executive use of LinkedIn (:50)Guest: Lee Odden, TopRank Marketing (6:15)Spotlight: Dove leads on diversity (27:45)The State of Journalism 2021 (29:10)Corporate email study (33:50)Listener question: Brands and Clubhouse (38:50)LINKSTALKING POINTLearn why and how executives should become active on social mediaWebinar: The Business of Executive Thought LeadershipBrandfluence – Why growing executive influence is essential for B2B marketingHow to become a LinkedIn ...
151: New podcasting/social media data (w/Tom Webster), viral drones, internal comms challenges
March 18, 2021 11:00 - 46 minutesOur March 2021 episode includes:The 2021 Infinite Dial Report (:50)Guest: Tom Webster, Edison Research (8:00)Spotlight: Viral drone video (24:50)Gallagher's State of the Sector 2021 (28:50)NFTs and marketing (33:05)Listener question: Getting your audience to your blog (37:25)LINKSTALKING POINTThe Infinite Dial 2021The state of podcast listening for 2021/Podcasting finds a wayThe future of social audio: Startups, roadmap, business models and a forecastTom Webster, Edison ResearchSPOTLIGHTThe v...
150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends
February 18, 2021 06:00 - 49 minutesOur February 2021 episode includes:The state of influencer marketing (1:05)Guest: Jason Falls, "Winfluence" (9:10)Spotlight: New Zealand tells tourists to stop copying other people's photos (30:15)What marketers need to know about Clubhouse (33:00)Pandemic changes for B2C content marketers (37:20)Listener question: Social media and executives (40:10)LINKSTALKING POINT10 influencer marketing stats for 2021What marketers need to know about influencer marketing in 2021Jason Falls, "Winfluence"Do...
149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times
January 14, 2021 10:00 - 34 minutesOur January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)Listener question: How should brands approach social media during breaking/developing news? (26:40)LINKSTALKING POINTWhy communicators must (finally) embrace the PESO Model12 Days of Christmas: Eight communications podcastsSpin SucksSPONSOR EVENTS"Bringing ...
148: Brand journalism, KFC gets sexy, hated interview questions
December 17, 2020 06:00 - 57 minutesIn our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC's sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek and Cision's Comms Report (30:05)The interview questions job candidates hate (39:50)INTRO SEGMENT12 Days of Christmas: Eight communications podcasts QUICK NEWS & QUICK TAKESPinterest predicts: The soon-to-be trending report for 2021Consumers are obsessed w...
147: Bonus/Blois Olson, fluence media
December 07, 2020 10:00 - 33 minutesArik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.LINKSBlois Olson (LinkedIn and Twitter)fluence mediafluence media email newslettersUPCOMING EVENTSocial Media Trends to Watch in 2021: A Conversation with Arik HansonMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik...
146: Career path for social media, COVID's impact on 2021 comms, sports and Twitter
November 19, 2020 05:00 - 48 minutesIn our November 2020 episode, we discuss:The 2021 Relevance Report from the USC Center for Public Relations (4:00)The latest IGTV research (7:50)How brands are using sports Twitter to connect with fans (9:50)Spotlight: The Cheetos holiday cookbook (13:55)Social Media Trends 2021 Global Report (16:20)The career path of social media managers (22:10)Generational differences about the return to the office (33:10)QUICK NEWS & QUICK TAKES2021 Relevance Report from the USC Center for Public Relation...
145: Bonus/Voicing your opinion on politics
October 26, 2020 16:00 - 15 minutesPlenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
144: Advice when between jobs, always-on employee comms, social hot takes
October 15, 2020 05:00 - 45 minutesIn our October 2020 episode, we discuss:Social media marketing on Reddit, Twitch and Quora (2:20)New blogging statistics (4:05)LinkedIn Stories (5:20)Spotlight: Ocean Spray and TikTok (8:40)Spotlight: Monster Cereal Sweepstakes (10:45)Social media hot takes (13:45)Refining your approach to employee comms (24:45)Advice if you're in-between jobs (31:25)QUICK NEWS & QUICK TAKESSocial media marketing on Reddit, Twitch and QuoraBlogging still works, especially for the 10% of bloggers who do things...
143: Bonus/Laura King, CorTalent
September 28, 2020 02:00 - 27 minutesArik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers' Community. She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more.LINKSLaura KingCorTalentMarketers' CommunityMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adc...
142: Networking in a pandemic, comms planning, PR ethics
September 16, 2020 03:00 - 50 minutesIn our September 2020 episode, we discuss:Email makes a comeback in internal comms (3:20)Facebook sets limits on ads (5:20)Microsoft's deepfake detector (6:30)Spotlight: Red Wing Shoes and #LaborDayOn (9:00)Communications planning advice (11:45)PR ethics (24:35)Networking in a pandemic (33:00 )QUICK NEWS & QUICK TAKESEmail is the most-used channel for employee messaging in pandemicFacebook to impose limits on number of adsMicrosoft launches a deepfake detector tool ahead of US electionSPONSO...
141: Bonus/Brands taking a stand
September 01, 2020 02:00 - 9 minutesArik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues.LINKSMost Loved Brands 2020Survey reaffirms consumers are serious about brands taking standsBest Buy says 30% of 1,000 new tech hires will be people of color or womenMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
140: How to brag, our "hills to die on," mixternal comms
August 13, 2020 05:00 - 1 hourIn our August 2020 episode, we discuss:Instagram Reels (3:00)Cision’s State of the Press Release (5:50)Employee perspectives on COVID-19 (9:05)Spotlight: Country Time's bailout relief fund (13:25)Our "hills to die on" (15:10)The benefits of mixternal collaboration (28:55)How to brag better (35:45)QUICK NEWS & QUICK TAKESFacebook launches its new TikTok clone, Instagram ReelsLet’s be Reels! Can Instagram’s newest feature take on TikTok?We tested Instagram Reels, the TikTok clone. What a dud.Ci...
139: The burnout is real, Facebook backlash, what consumers want from brands
July 23, 2020 04:00 - 47 minutesIn our July 2020 episode, we discuss:Edelman's Trust Barometer Special Report: Brand Trust in 2020 (3:40)What Black Lives Matter supporters want brands to do (4:45)What companies and employees are posting on LinkedIn (5:55)COVID-19’s impact on marketing (7:00)Spotlight: Arby’s audio tweets (9:05)The impact of the Facebook boycott (11:15)Andy Krall of Brandpoint (18:00)Reuters Institute Digital News Report 2020 (20:30)Preventing comms burnout (28:45)OPENINGCONVERGENCE Summit 2020QUICK NEWS & Q...
138: Bonus/Marsha Pitts-Phillips, Minnesota PRSA
June 25, 2020 05:00 - 29 minutesArik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications. They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the vulnerability of leaders, increasing diversity in PR and communications, and more.LINKSTown Hall (Video): Ethical Public Re...