149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times

Hanson & Hunt

English - January 14, 2021 10:00 - 34 minutes - ★★★★★ - 9 ratings
Arts Business social media public relations digital marketing marketing blogging social networking communications corporate communications hanson hunt Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 148: Brand journalism, KFC gets sexy, hated interview questions

Next Episode: 150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends

Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)Listener question: How should brands approach social media during breaking/developing news? (26:40)LINKSTALKING POINTWhy communicators must (finally) embrace the PESO Model12 Days of Christmas: Eight communications podcastsSpin SucksSPONSOR EVENTS"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"PR North - Winter EditionSPOTLIGHTAncaster teen gains TikTok fame with viral Dairy Queen videosQUICK NEWS & QUICK TAKESWhy change fatigue from 2020 threatens the business changes needed to survive 20217 digital marketing trends of focus for 2021CLOSINGDo older PR pros ignore influencer marketing?9 social media trends every marketer must know for 2021: A conversation with Arik HansonMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS BrandpointMinnesota PRSA
Learn more about your ad choices. Visit megaphone.fm/adchoices

Our January 2021 episode includes:

The PESO Model (1:25)

Guest: Gini Dietrich, Spin Sucks (7:40)

Spotlight: Dairy Queen employee on TikTok (19:15)

How employee comms can help fight change fatigue (22:05)

Digital marketing trends for 2021 (24:25)

Listener question: How should brands approach social media during breaking/developing news? (26:40)

LINKS

TALKING POINT

Why communicators must (finally) embrace the PESO Model

12 Days of Christmas: Eight communications podcasts

Spin Sucks

SPONSOR EVENTS

"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"

PR North - Winter Edition

SPOTLIGHT

Ancaster teen gains TikTok fame with viral Dairy Queen videos

QUICK NEWS & QUICK TAKES

Why change fatigue from 2020 threatens the business changes needed to survive 2021

7 digital marketing trends of focus for 2021

CLOSING

Do older PR pros ignore influencer marketing?

9 social media trends every marketer must know for 2021: A conversation with Arik Hanson

MORE INFORMATION

HansonandHunt.com

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

Brandpoint

Minnesota PRSA

Learn more about your ad choices. Visit megaphone.fm/adchoices