177: Bud Light's messy month, reputation report, how comments lead to content
Hanson & Hunt
English - May 18, 2023 06:46 - 43 minutes - ★★★★★ - 9 ratingsArts Business social media public relations digital marketing marketing blogging social networking communications corporate communications hanson hunt Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
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Brandpoint
EPISODE SUMMARY
New data on PR pitches to journalists
The metaverse is dead
Spotlight: Bud Light gets a beatdown
2023 Global Communication Report
The content potential of comments
Closing: Preferred skills and mindset of new PR hires
ARTICLES AND LINKS
Propel Q2 Media Barometer reveals journalist responses overall are still under 3%
RIP Metaverse
Hold the postmortem: The metaverse was never alive in the first place
'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers?
Bud Light’s ad backlash shows the complexity of mass marketing
2023 Global Communication Report from the USC Center for Public Relations
Six ways to ensure brand reputation
Why comments are the new creative brief
What PR managers want in an employee
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
New data on PR pitches to journalists
The metaverse is dead
Spotlight: Bud Light gets a beatdown
2023 Global Communication Report
The content potential of comments
Closing: Preferred skills and mindset of new PR hires
ARTICLES AND LINKS
Propel Q2 Media Barometer reveals journalist responses overall are still under 3%
Hold the postmortem: The metaverse was never alive in the first place
Bud Light’s ad backlash shows the complexity of mass marketing
2023 Global Communication Report from the USC Center for Public Relations
Six ways to ensure brand reputation
Why comments are the new creative brief
What PR managers want in an employee
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices