162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'

There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl.

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

SPONSOR
Brandpoint

EPISODE SUMMARY
Intro  
Talking Point: The best reason for an organization to use Twitter 
Spotlight: Granfluencers
Quick News & Quick Takes: Process and passion
Quick News & Quick Takes: What roles and skills are in high demand?
Quick News & Quick Takes: The path to purchase on TikTok
Q&A: Should you let someone 'pick your brain'?
Closing: Coinbase's Super Bowl ad

ARTICLES AND LINKS
Social media trends for 2022
Twitter users tire of 'sea of same' from brands
Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations
Is your team run by marketers or bureaucrats?
A third of brands hit by data and analytics skills gap
TikTok shares new insights into the impact of TikTok clips in the purchase journey
LinkedIn/Amber Naslund: Should you let people 'pick your brain'?

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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Google Podcasts
RSS feed

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Subscribe

MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices.
Learn more about your ad choices. Visit megaphone.fm/adchoices

There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message

Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

SPONSOR

Brandpoint

EPISODE SUMMARY

Intro  

Talking Point: The best reason for an organization to use Twitter 

Spotlight: Granfluencers

Quick News & Quick Takes: Process and passion

Quick News & Quick Takes: What roles and skills are in high demand?

Quick News & Quick Takes: The path to purchase on TikTok

Q&A: Should you let someone 'pick your brain'?

Closing: Coinbase's Super Bowl ad

ARTICLES AND LINKS

Social media trends for 2022

Twitter users tire of 'sea of same' from brands

Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations

Is your team run by marketers or bureaucrats?

A third of brands hit by data and analytics skills gap

TikTok shares new insights into the impact of TikTok clips in the purchase journey

LinkedIn/Amber Naslund: Should you let people 'pick your brain'?

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices.

Learn more about your ad choices. Visit megaphone.fm/adchoices