163: Employee advocacy, local news and PR, reluctant return to office
Hanson & Hunt
English - March 18, 2022 14:01 - 50 minutes - ★★★★★ - 9 ratingsArts Business social media public relations digital marketing marketing blogging social networking communications corporate communications hanson hunt Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
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Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
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EPISODE SUMMARY
Intro
Talking Point: Employee advocacy programs
Spotlight: March Madness and NILs
Quick News & Quick Takes: CCOs and comms turnover
Quick News & Quick Takes: Top PR insights of 2021
Quick News & Quick Takes: Does local TV news need an overhaul?
Q&A: Managing a reluctant return to the office
ARTICLES AND LINKS
Are employee social media advocacy programs really working?
From employee to advocate: Mobilize your team to share your brand content
What is employee advocacy and how do marketers win with it?
Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness
Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite
The top 17 public relations insights of 2021
CBS’s McMahon: Local news needs an overhaul
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
EPISODE SUMMARY
Intro
Talking Point: Employee advocacy programs
Spotlight: March Madness and NILs
Quick News & Quick Takes: CCOs and comms turnover
Quick News & Quick Takes: Top PR insights of 2021
Quick News & Quick Takes: Does local TV news need an overhaul?
Q&A: Managing a reluctant return to the office
ARTICLES AND LINKS
Are employee social media advocacy programs really working?
From employee to advocate: Mobilize your team to share your brand content
What is employee advocacy and how do marketers win with it?
Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness
Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite
The top 17 public relations insights of 2021
CBS’s McMahon: Local news needs an overhaul
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices