164: Avoiding dumb social posts, owned media tips, telling clients 'no'

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

SPONSOR
Brandpoint

EPISODE SUMMARY
Intro  
Talking Point: Attention-grabbing social media posts
Spotlight: Bud Light newsjacks the NBA
Quick News & Quick Takes: How journalists use social
Quick News & Quick Takes: Tips for maximizing your owned media
Quick News & Quick Takes: The rise of commentary on TikTok
Q&A: How to tell would-be clients 'no'

ARTICLES AND LINKS
Beer brand Pabst Blue Ribbon apologizes for NSFW tweet
Southwest tweet about interns
Patrick Beverley has hilarious sponsor opportunity with Bud Light
New Muck Rack survey: The State of Journalism 2022
The nine things you need to do for owned media success
The hottest trend on TikTok? In-depth analysis

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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RSS feed

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

Send us a message

Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

SPONSOR

Brandpoint

EPISODE SUMMARY

Intro  

Talking Point: Attention-grabbing social media posts

Spotlight: Bud Light newsjacks the NBA

Quick News & Quick Takes: How journalists use social

Quick News & Quick Takes: Tips for maximizing your owned media

Quick News & Quick Takes: The rise of commentary on TikTok

Q&A: How to tell would-be clients 'no'

ARTICLES AND LINKS

Beer brand Pabst Blue Ribbon apologizes for NSFW tweet

Southwest tweet about interns

Patrick Beverley has hilarious sponsor opportunity with Bud Light

New Muck Rack survey: The State of Journalism 2022

The nine things you need to do for owned media success

The hottest trend on TikTok? In-depth analysis

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices