165: Adding social channels, content program history lessons, avoiding 'link rot'
Hanson & Hunt
English - May 19, 2022 05:28 - 41 minutes - ★★★★★ - 9 ratingsArts Business social media public relations digital marketing marketing blogging social networking communications corporate communications hanson hunt Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
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Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
Brandpoint
EPISODE SUMMARY
Intro
Talking Point: How do you decide which channels to add?
Spotlight: Goop's 'Luxury Diaper'
Quick News & Quick Takes: Changes to the LinkedIn feed
Quick News & Quick Takes: Avoiding 'Link rot'
Quick News & Quick Takes: Show how your content program has evolved
Q&A: Kevin has an update on his new job
Closing: Arik's idea for companies to showcase new hires on LinkedIn
ARTICLES AND LINKS
Choosing the right social media channels for your business
Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt
Keeping your LinkedIn feed relevant and productive
At least 66.5% of links to sites in the last 9 years are dead
This is what a 15-year old content strategy looks like
Employer branding idea for new hires
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
EPISODE SUMMARY
Intro
Talking Point: How do you decide which channels to add?
Spotlight: Goop's 'Luxury Diaper'
Quick News & Quick Takes: Changes to the LinkedIn feed
Quick News & Quick Takes: Avoiding 'Link rot'
Quick News & Quick Takes: Show how your content program has evolved
Q&A: Kevin has an update on his new job
Closing: Arik's idea for companies to showcase new hires on LinkedIn
ARTICLES AND LINKS
Choosing the right social media channels for your business
Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt
Keeping your LinkedIn feed relevant and productive
At least 66.5% of links to sites in the last 9 years are dead
This is what a 15-year old content strategy looks like
Employer branding idea for new hires
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices