Hanson & Hunt
187 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 9 ratingsGet relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
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Episodes
Talking Points #37 - 7/2/15 (Interview: Jason Keath)
July 02, 2015 04:00 - 36 minutesInterview edition - Jason Keath, CEO of Social Fresh, joins Kevin to talk about a variety of social media topics, including podcasting, blogging, the social platforms and his Social Fresh Conference. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #36 - 6/18/15
June 18, 2015 04:00 - 46 minutesPodcasting is easy, right? Arik and Kevin reflect on one year of producing shows, the lessons they've learned and the overall state of podcasting today. Also, how Coca-Cola made the most of a Mad Men finale connection, a surprising study about customer service on social media, a new way for Facebook to serve up more of the content you like to read, and a word of warning for brands flocking to Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #35 - 6/4/15
June 04, 2015 04:00 - 43 minutesEverybody's talking about Mary Meeker's latest Internet Trends Report, so Arik and Kevin are too - they share a few highlights and the takeaways. Also, KFC's Colonel heads to Twitter, journalists still think PR pros lie for a living, what gives? Plus, native advertising comes to TV newscasts, and the importance of crisis planning in a real-time and mobile world. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #34 - 5/21/15
May 21, 2015 04:00 - 36 minutesGuest co-host Jamie Plesser - director, Interactive Marketing Strategy and Execution at Allianz Life - joins Arik and Kevin. The topics they discuss include Facebook's Instant Articles, the state of search marketing and why the social media manager might need to step up. Plus, Adobe takes the Talking Points spotlight with an innovative use of audio, and Arik talks about having to fire a client. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #33 - 5/7/15
May 07, 2015 04:00 - 36 minutesIt's graduation season, so Arik and Kevin offer up some advice for PR and journalism majors out there. Also, Tide tried tying into the NFL draft - did it work? Plus, Buzzfeed solves a big part of the social media sharing puzzle, why some journalists struggle in making the move to a content creator role on the brand or agency side, and the words in press releases that should just plain go away. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #32 - 4/23/15
April 23, 2015 04:00 - 47 minutesIt's one thing to create good content, but how do you get more eyeballs on it online? You may need an "alpha audience." Arik and Kevin discuss that concept. Plus, Target had a big PR and social media win, despite some challenges around keeping products in stock. Also, blogging styles then and now, the continued presence of BS in online writing, and how PR pros should approach personal branding. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #31 - 4/9/15
April 09, 2015 04:00 - 32 minutesIs social media now nothing more than advertising? Arik and Kevin discuss a provocative post. Also, consumer trust of the PR industry, the quality of corporate writing, and trends for 2015 in branded content. Plus, the new "Poltergeist" had a scary - personalized - promotional push online. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #30 - 3/19/15
March 19, 2015 04:00 - 42 minutesA new report looked into the habits and attitudes toward news consumption in social media by millennials. Also in this episode, Arik and Kevin chat about Meerkat and the potential of social video streaming for companies and brands. Plus, are the best days for bloggers behind us, in terms of relationships with brands? And, three content formats some say will be big in 2015. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #29 - 3/5/15 (Interview: Shel Holtz)
March 05, 2015 05:00 - 36 minutesInterview edition - Shel Holtz, of Holtz Communications + Technology, and the co-host of the long-running "For Immediate Release" podcast. Arik and Kevin talked with Holtz about podcasting, internal communications and the importance of the employee audience, the disconnect between digital/social skills and senior PR leaders, a new approach for employee advocacy, and the demise of Google+. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #28 - 2/19/15
February 19, 2015 05:00 - 41 minutesThe real social media strength of Twitter isn't its potential to drive traffic to your company or brand's website or blog. Arik and Kevin discuss a reporter's recent post that expressed surprise at his Twitter stats related to the links he's shared. Also, an "Ad Contrarian" post that bashes brands stressing online engagement and conversation, the role news organizations play in spreading hoaxes and lies on the web, and more fallout from the ugly Justine Sacco saga. Plus, Buick goes to the dog...
Talking Points #27 - 2/5/15
February 05, 2015 05:00 - 41 minutesIf your company or brand is ever fortunate to have a commercial in the Super Bowl, will you recommend the PR boost for an early release online? Arik and Kevin crunch the numbers on the ads that aired Sunday night. Also, social media "war rooms" are a common sight on the big game's big night - are they necessary? Plus, when a PR pro should consider firing a client, the reality of content strategy in large organizations, and Snapchat allows media outlets to make a new play in mobile with their ...
Talking Points #26 - 1/22/15
January 22, 2015 05:00 - 35 minutesAwareness isn't everything in PR, marketing and social media. Instead, there's a growing call for making stronger connections with consumers. Arik and Kevin talk about that. Also, PR and paid media, the modern journalist's view of their day-to-day work, and some of the disruptive forces that marketers and communicators need to pay attention to in the new year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #25 - 1/8/15
January 08, 2015 05:00 - 42 minutesEvil trolls on the Internet have the potential to make life miserable for business and brands. Arik and Kevin discuss how to handle the hate. Also, Allstate's "Mayhem Sale," the use of "social" in job titles and the potential burnout of social media pros, the importance of customer experience over content, and the future of "above the fold" layouts on the web. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #24 - 12/18/14
December 18, 2014 05:00 - 35 minutesForget about predictions for 2015 - in PR, marketing and social media - instead, Arik and Kevin focus their year-end episode on actual trends to pay attention to: 1) The increase in branded apps, 2) Analytics for PR, 3) Visual design and photography, and 4) An "ignition strategy" for content. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #23 - 12/11/14 (Interview: Chad Mitchell)
December 11, 2014 05:00 - 24 minutesInterview edition - Chad Mitchell, senior director of digital communications at Walmart, talks about how his team is structured, their work and responsibilities, a Black Friday tactic on Twitter involving a store employee, the company's overall approach to Twitter and the mission of the Walmart blog. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #22 - 12/4/14
December 04, 2014 05:00 - 38 minutesThe story about Black Friday and Cyber Monday wasn't just the deals and what was sold. They also were notable for a big increase in social chatter around them and how brands engaged with consumers. Also this week, Facebook's crackdown on promotional posts from companies and brands, the Girl Scouts are finally setup to sell cookies online, the differences between brand journalism and content marketing, and the biggest PR win of 2014. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #21 - 11/20/14 (Interview: David Jungers and Erin Vande Steeg)
November 20, 2014 05:00 - 36 minutesInterview edition - David Jungers and Erin Vande Steeg, senior social media strategists at Mall of America, talk about their roles, how they manage social media content creation and engagement, their emphasis on the customer experience and how they work with Mall of America's 520 tenants. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #20 - 11/13/14
November 13, 2014 05:00 - 42 minutesTarget found out what can happen when grown men tweet as if they are high school girls. Really. We talk about #AlexFromTarget. There's another great hashtag worth chatting about: #TechnologyandStuff. Chevy had some fun with that one. Also this week, Verizon jumps into brand journalism, IHOP tweets at "the kids" and a post that suggested the "old" tactics of PR are outdated. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #19 - 11/6/14 (Interview: Andy Sernovitz and Natanya Anderson)
November 06, 2014 05:00 - 20 minutesInterview edition - Andy Sernovitz, CEO of SocialMedia.org, provides his perspective on social media use in big brands, along with three rules every social media leader should keep in mind. And, Natanya Anderson, director of social media and digital marketing for Whole Foods Market, explains her role and team - and how they prioritize listening and storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #18 - 10/30/14
October 30, 2014 04:00 - 38 minutesGuest co-host Greg Swan - SVP of consumer and digital marketing, emerging media innovation and strategic partnerships at Weber Shandwick Minneapolis - helps run through several topics, including wearable tech and augmented reality, animated gifs, Ello, Snapchat ads and trends in advertising overall. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #17 - 10/23/14
October 23, 2014 04:00 - 39 minutesIs it time to rethink social media marketing campaign tactics, especially after the campaign runs its course? Shoutlet's Greg Gerik shares his thoughts. Also, Target tried something unique with Instagram for Halloween. A new report looks at the social media activity of Fortune 500 CEOs. Plus, Edelman's comprehensive study of the relationship between consumers and brands, and McDonald's is criticized for taking consumers behind the scenes. Learn more about your ad choices. Visit megaphone.fm/a...
Talking Points #16 - 10/16/14 (Interview: Jay Baer and Hannah Godfrey)
October 16, 2014 04:00 - 21 minutesInterview edition - Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the "farming principle" when it comes to the success of your content efforts and what he is excited about when working with his clients today. And, Hannah Godfrey, North American Food and Beverage Lead for Brandwatch, talks about the importance of social listening and content creation, what to consider in your content planning process, and the role of sentiment analysis. L...
Talking Points #15 - 10/9/14
October 09, 2014 04:00 - 34 minutesLinkedIn has opened up its publishing platform to all U.S. users. So, is it for everyone? We also look at a unique way to promote tourism in Minnesota. Plus, the relationship between PR pros and reporters, the definition of a "corporate" blog and Derek Jeter jumps into the content business with some of the biggest names in sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #14 - 10/2/14
October 02, 2014 04:00 - 32 minutesEllo is everywhere, so Arik and Kevin consider the immediate reaction and what its launch means to the social space. Also, should someone tasked to lead social business within a company also have a strong online presence? Millennials seem to be the focus of every marketer and campaign. Plus, a PR plan for messaging the earnings gap between a company's CEO and employees. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #13 - 9/25/14 (Interview: Scott Monty)
September 25, 2014 04:00 - 20 minutesInterview edition - Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how to mobilize employees for advocacy and more. Plus, he even offers some advice for parents related to social media and kids. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #12 - 9/18/14 (Interview: Chris Boudreaux and Susan Emerick)
September 18, 2014 04:00 - 14 minutesInterview edition - Chris Boudreaux and Susan Emerick, co-authors of "The Most Powerful Brand on Earth," talk about the state of employee advocacy programs in companies, what they offer employees, businesses and what you should think about if you're looking to get a program started. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #11 - 9/11/14
September 11, 2014 04:00 - 32 minutesLawyers are crucial to the success of a company or brand's social media program - so how can communicators and marketers make sure the Law department doesn't slow things down? Arik and Kevin have some ideas. Also this week, a study points out the inefficiency of the average marketer's workday. Plus, finding the right perspective on social media engagement and the push to become a true social business. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #10 - 9/4/14
September 04, 2014 04:00 - 33 minutesIs Barbie's Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR's potential use in lead generation, early adoption by brands of new platforms and tools (Instagram's Hyperlapse app) and Arik reveals why he left the corporate world behind and set out to build a solo PR career. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #9 - 8/28/14
August 28, 2014 04:00 - 40 minutesThe Fortune 500 is increasing its use of social media - except in the area of blogging. What else does a new study say? We talk about it with the Umass Dartmouth researcher behind the interesting data. Also, what is "click flu"? Does your business have it? Plus, measuring engaged time on your content and websites, Twitter changes up its timeline, and Kevin shares some of the challenges he's facing in corporate blogging. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #8 - 8/21/14
August 21, 2014 04:00 - 37 minutesGuest co-host Lee Odden of TopRank Online Marketing, and author of "Optimize," offers his perspective on how companies and brands should build a content strategy. Also, should publishers - and companies - repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the PR and marketing lessons of the Ice Bucket Challenge. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #7 - 8/14/14
August 14, 2014 04:00 - 37 minutesHow are companies and brands managing influencer relations? It's a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week, why are there so many women working in PR? Plus, Red Bull's content machine and Facebook's decision to end like-baiting. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #6 - 8/7/14 (Interview: Holly Spaeth)
August 07, 2014 04:00 - 29 minutesInterview edition - Holly Spaeth, supervisor of marketing communications/social at Polaris, tells Arik and Kevin about her team's role in several recent motorcycle launches for the company. She also discusses her team's structure, the changes in the approach to social media at Polaris over the last few years and her unique approach to hiring. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #5 - 7/31/14
July 31, 2014 04:00 - 39 minutesGuest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for his career. In the weekly news recap, Lionel chats with Arik and Kevin about a blog post that suggests company blogs should be judged by the number of comments they receive. Also, they discuss a post by Jay Baer that could get companies and brands to flip their thinking on content and engagement across their social channels. Learn more about ...
Talking Points #4 - 7/24/14
July 24, 2014 04:00 - 34 minutesDigital transformation is underway at companies of all sizes - but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the effort. Also this week, some trends in the evolution of social media - have you heard of the rise of "dark social"? Microsoft announced layoffs in a clumsy way, brand journalism has matured, press releases need some help to stand out, and a mayor gets kudos for heading to Reddit. Learn more about your ad choices. Visit megaphone.fm/adc...
Talking Points #3 - 7/17/14
July 17, 2014 04:00 - 34 minutesWhat's the secret to making memorable videos for YouTube? What are big brands thinking about in terms of their approach to global social media and paid media? Arik and Kevin kick off this week's show with those topics. They also talk about employee advocacy, ghostwriting, sponsored content (do consumers trust it?), Twitter's new analytics and a project in Minneapolis that got some buzz during the MLB All Star Game. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #2 - 7/10/14
July 10, 2014 04:00 - 34 minutesArik and Kevin discuss some projections for spending on digital among CMOs, a new take on the "Every Company is a Media Company" mantra, suggestions for future job titles in social media and marketing, Taylor Swift's thoughts on building an audience, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Points #1 - 7/3/14
July 03, 2014 04:00 - 29 minutesArik and Kevin discuss a survey of PR pros about paid media, blogging habits and best practices, GE's new "Pressing" site and Facebook's controversial A/B testing in the news feed. Learn more about your ad choices. Visit megaphone.fm/adchoices