Talking Points #16 - 10/16/14 (Interview: Jay Baer and Hannah Godfrey)
Hanson & Hunt
English - October 16, 2014 04:00 - 21 minutes - ★★★★★ - 9 ratingsArts Business social media public relations digital marketing marketing blogging social networking communications corporate communications hanson hunt Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Interview edition - Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the "farming principle" when it comes to the success of your content efforts and what he is excited about when working with his clients today. And, Hannah Godfrey, North American Food and Beverage Lead for Brandwatch, talks about the importance of social listening and content creation, what to consider in your content planning process, and the role of sentiment analysis.
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Interview edition - Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the "farming principle" when it comes to the success of your content efforts and what he is excited about when working with his clients today. And, Hannah Godfrey, North American Food and Beverage Lead for Brandwatch, talks about the importance of social listening and content creation, what to consider in your content planning process, and the role of sentiment analysis.
Learn more about your ad choices. Visit megaphone.fm/adchoices