Is social media now nothing more than advertising? Arik and Kevin discuss a provocative post. Also, consumer trust of the PR industry, the quality of corporate writing, and trends for 2015 in branded content. Plus, the new "Poltergeist" had a scary - personalized - promotional push online.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Is social media now nothing more than advertising? Arik and Kevin discuss a provocative post. Also, consumer trust of the PR industry, the quality of corporate writing, and trends for 2015 in branded content. Plus, the new "Poltergeist" had a scary - personalized - promotional push online.

Learn more about your ad choices. Visit megaphone.fm/adchoices