Hanson & Hunt
190 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 9 ratingsGet relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
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Episodes
140: How to brag, our "hills to die on," mixternal comms
August 13, 2020 05:00 - 1 hourIn our August 2020 episode, we discuss:Instagram Reels (3:00)Cision’s State of the Press Release (5:50)Employee perspectives on COVID-19 (9:05)Spotlight: Country Time's bailout relief fund (13:25)Our "hills to die on" (15:10)The benefits of mixternal collaboration (28:55)How to brag better (35:45)QUICK NEWS & QUICK TAKESFacebook launches its new TikTok clone, Instagram ReelsLet’s be Reels! Can Instagram’s newest feature take on TikTok?We tested Instagram Reels, the TikTok clone. What a dud.Ci...
139: The burnout is real, Facebook backlash, what consumers want from brands
July 23, 2020 04:00 - 47 minutesIn our July 2020 episode, we discuss:Edelman's Trust Barometer Special Report: Brand Trust in 2020 (3:40)What Black Lives Matter supporters want brands to do (4:45)What companies and employees are posting on LinkedIn (5:55)COVID-19’s impact on marketing (7:00)Spotlight: Arby’s audio tweets (9:05)The impact of the Facebook boycott (11:15)Andy Krall of Brandpoint (18:00)Reuters Institute Digital News Report 2020 (20:30)Preventing comms burnout (28:45)OPENINGCONVERGENCE Summit 2020QUICK NEWS & Q...
138: Bonus/Marsha Pitts-Phillips, Minnesota PRSA
June 25, 2020 05:00 - 29 minutesArik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications. They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the vulnerability of leaders, increasing diversity in PR and communications, and more.LINKSTown Hall (Video): Ethical Public Re...
137: The impact of George Floyd, politics and PR, virtual job interviews
June 11, 2020 11:00 - 55 minutesIn our June 2020 episode, we discuss: The aftermath of the death of George Floyd and the communications aspects (2:30) Instagram's new payouts for influencers (12:00) How podcasting has weathered the pandemic (14:00) Muck Rack's "The State of Journalism 2020" (16:35) Spotlight: 'Your job seems too boring' (20:05) The impact of partisan politics on PR and comms (21:20) The return of the video news release (31:10) Preparing for virtual job interviews (37:40) QUICK NEWS & QUICK TAKESIns...
136: Bonus/Casey Hall, Lumberjack Social
May 22, 2020 19:00 - 30 minutesArik interviews Casey Hall of Lumberjack Social. They discuss several trends in social media to pay attention to during the COVID-19 pandemic: Executive use of social media, brand journalism, Instagram, TikTok, pandemic-related content from brands, and Twitch.LINKSLumberjack SocialKey insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and moreU.S. consumers are flocking to TikTokMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pa...
135: "Disastertising," preparing now for normal, remote micromanagers
May 07, 2020 05:00 - 54 minutesIn our May 2020 episode, we discuss: Cision's 2020 Global State of the Media Report (3:50) CEOs seeing record engagement on LinkedIn (5:20) The role of social during COVID-19 (7:50) Spotlight: Kaiser Permanente's TikTok win (10:10) Disastertising (12:55) Ideas to prepare for the pandemic rebound (24:50) Bosses who micromanage remote workers (30:35) QUICK NEWS & QUICK TAKESCision's 2020 Global State of the Media ReportCEOs see record engagement on LinkedIn during pandemicCEO social pro...
134: Bonus/GlobalWebIndex social media report
April 28, 2020 16:00 - 14 minutesGlobalWebIndex Social media flagship report: The latest social media trends to know for 2020MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
133: The reality and future of comms, the PESO model, imposter syndrome
April 08, 2020 03:00 - 1 hourThank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications.Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: "Communicating during COVID-19: A virtual town hall for communicators by communicators."In our April 2020 episode, we discuss: COVID-19: Observations (6:40) COVID-19: Internal comms (8:25) COVID-19: Brands and social media (14:25) COVID-1...
132: Bonus/Brands and COVID-19
March 30, 2020 02:00 - 13 minutesLINKSHow social networks are surging and changing during the COVID-19 outbreak Content marketing that is truly making a difference during the COVID-19 outbreakBlue Cross joins Allina to launch skilled volunteer effort to create masks for hospitals and clinics LinkedIn: Life Time Inc.How to take your next conference call from your "tent"Brands are creating Zoom backgrounds to class up your quarantineMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's w...
131: Being social and working in social, COVID-19 comms, blog post dates dilemma
March 12, 2020 10:00 - 41 minutesNote: One of our discussion items this month is about the communications aspects of the coronavirus (COVID-19). This episode was recorded before March 11, before the most recent developments (the classification of the virus as a pandemic, the restrictions on U.S. travel related to Europe, the NBA's decision to suspend its season, etc...)In our March 2020 episode, we discuss: The impact of the coronavirus on communications (5:30) New data from Shareablee on brand social engagement (7:40) Th...
130: Bonus/Shahbaz Khan, Timberwolves/Lynx
February 27, 2020 14:00 - 21 minutesArik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx.LINKS Shahbaz Khan - TwitterTimberwolves - TwitterTimberwolves - InstagramTimberwolves - FacebookMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
129: The role of comms in trust, job-hopping, plus antisocial social media
February 13, 2020 14:00 - 50 minutesIn our February 2020 episode, we discuss: Is it time for brands to hold their tongues on hot topics? (2:05) Poppulo's Employee Communications Report 2020 (3:55) LinkedIn's growth (5:40) Spotlight: An IG account mocking influencers (8:55) Spotlight: Winona, Minnesota's response to Winona Ryder (10:40) Are we in the era of antisocial social media? (16:25) Lessons from the 2020 Edelman Trust Barometer (24:00) Job-hopping in communications (31:00) QUICK NEWS & QUICK TAKESTime for brands ...
128: Bonus/Social media trends for 2020
January 23, 2020 12:00 - 14 minutesLINKSIn 2020, social media will be less social13 top B2B social media marketing trends and predictions for 202012 social media trends to watch in 2020MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
127: Gen Z's impact on the social feed, skills communicators need plus 'content chaos'
January 16, 2020 12:00 - 47 minutesIn our January 2020 episode, we discuss: Facebook's ban on deepfakes (3:00) A study that says comms directors are in “content chaos” (4:50) How social media 'stumps' marketers (7:00) Spotlight: Panera addresses angry tweets (9:45) The differences between a heritage brand and an innovator brand (12:05) Gen Z's impact on social media marketing (19:20) The skills communicators need to succeed (26:50) QUICK NEWS & QUICK TAKES Facebook bans deepfakesStudy: Most comms directors are experien...
126: Interview with Nick Westergaard of Brand Driven Digital
December 19, 2019 03:00 - 37 minutesWe're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands c...
125: South Dakota's anti-meth campaign, prioritizing earned media, plus Tom Snee
December 12, 2019 11:00 - 45 minutesIn our December 2019 episode, we discuss: The FTC's new advertising disclosures guidance for online influencers (2:30) The Spoken Word Audio Report from NPR/Edison Research (3:55) Content marketing planning for 2020 (4:55) Spotlight: South Dakota is on meth (7:10) Cision and PRWeek's 2019 Global Comms Report (15:20) The 2020 Relevance Report from the USC Center for Public Relations (18:35) Doug Kessler's view of the state of content marketing (25:25) Tom Snee, University of Iowa (31:0...
124: Interview with Lisa Grimm
November 27, 2019 20:00 - 35 minutesOur interview episode for November features Lisa Grimm, former director of social media and influencer marketing at Whole Foods. She previously held marketing and communications at space150 and Mall of America, among others. She talks about how she's spending her time during her current sabbatical, shares some great takeaways and tips from her responsibilities and projects while navigating the evolution of social media at Whole Foods, offers a few marketing trends she's thinking about today, ...
123: Ideas for video series, blogging data, using paid social for PR, plus Joshua Carter
November 07, 2019 13:00 - 48 minutesIn our November 2019 episode, we discuss: Social Media Breakfast MSP's podcasting event (2:20) PRWeek & Boston University's 2019 Bellwether Survey (3:10) How to promote podcasts (4:20) Results from a poll of B2B marketers (6:30) Spotlight: An issue for Panera (10:00) Ideas for a behind-the-scenes video series (12:45) How blogging has changed (18:40) Using paid social for PR (24:50) Shoutout interview: Joshua Carter, Tunheim (30:50) MORE INFORMATIONShow page and linksFacebook GroupAp...
122: Interview with Scott Severson of Brandpoint
October 24, 2019 05:00 - 23 minutesOur interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation.MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm...
121: Employee advocacy's impact on personal brands, the role of the CCO, YouTube, plus Karen Freberg
October 10, 2019 05:00 - 54 minutesIn our October 2019 episode, we discuss: Social Media Breakfast MSP's podcasting event (2:05) The Page Society's CCO report (3:40) A PESO primer (6:15) Why fewer people see brands as political (7:45) Spotlight: P&G's TV show (10:40) The impact of employee social advocacy programs on personal brands (12:30) If YouTube should be getting more attention (20:30) 7 social media trends to be aware of before 2020 hits (25:35) Shoutout interview: Karen Freberg, University of Louisville (30:00...
120: Hot Topics/Podcasting
September 26, 2019 09:00 - 44 minutesOur latest “Hot Topics” edition focuses on podcasting for businesses and organizations.We’re joined by Gary Jordan from NASA's "Houston We Have a Podcast," Marie McGehee from Verizon's "Up To Speed" and LouAnn Berglund Haaf from Cambria's "Beyond the Surface." Kevin also joins in as a guest, to talk about the "A Taste of General Mills" podcast that he oversees at General Mills.In this discussion, we cover: why and how our guests started their podcasts, how they plan and maintain them, advice ...
119: Is AP style on the decline? Also, why your audiences are ghosting you, plus Rose McKinney of Pineapple RM
September 12, 2019 10:00 - 57 minutesIn our September 2019 episode, we discuss: The death of the click in Google searches (3:45) Adobe's 2019 Brand Content Survey (5:35) Facebook's move to remove Like counts (7:25) Spotlight: A perhaps strategic Twitter war win for Popeye's (9:40) The fading relevance of AP style (14:30) Why you and your coworkers should be more active on LinkedIn (25:00) What to do when your channel audiences "ghost" you (34:15) Shoutout interview: Rose McKinney, Pineapple RM (39:05) MORE INFORMATION...
118: Interview with Drew Navolio and Dan Jasker of David James Group
August 22, 2019 13:00 - 26 minutesOur interview episode for August features Drew Navolio, vice president of Client Services; and Dan Jasker, director of Digital Services, at David James Group. They talk about their work with the Society of Women Engineers and the organization's blog: “All Together Now.” Plus, they discuss blog platforms, content strategy and blogging best practices.MORE INFORMATIONLinks and show page: TheTalkingPointsPodcast.comFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONS...
117: Should you start a Facebook group? Also, the benefits of 'brave' marketing, plus Ashley Voge of Smiths Medical
August 08, 2019 11:00 - 58 minutesIn their August 2019 episode, Arik Hanson and Kevin Hunt discuss: The "demetrication" trend in social media (2:00) A lesson from news websites about how not to overwhelm your online readers (4:10) Edelman's employee backlash (6:30) Spotlight: REI's new magazine (9:25) Arik's advice for your personal social media activity (10:50) Does taking risks in a marketing campaign make it more effective? (17:25) Facebook wants communicators to create groups, but should you? (23:30) Shoutout inte...
116: Lessons from the Wayfair walkout, a business owner tweaks influencers, plus Ryan Pena of Be The Match
July 18, 2019 10:00 - 58 minutesOur 5th anniversary edition - Thanks for listening! The Quick News & Quick Takes segment this month includes Ogilvy's latest Global Media Influence Survey (4:00), why you're seeing posts from people you don't follow in your Instagram feed (5:40) and some mobile marketing data at the halfway point of 2019 (8:10).The Talking Points Spotlight features an ice cream vendor who decided to do something about a deluge of influencers asking him for free ice cream (11:00). And, the Talking Points in th...
115: Interview with Chris Iles of the Minnesota Twins
June 27, 2019 11:00 - 21 minutesOur interview episode for June features Chris Iles, senior director, Brand Experience and Innovation, with the Minnesota Twins. With the team having its best season in years, he's got a great gig. Iles talks with us about his career, role and his team with the Twins. Plus, how the Twins approach creative content and innovation for the experience fans have with the team both inside and outside Target Field in Minneapolis. He also offers some advice for anyone wanting to work in sports.For show...
114: The comeback of community in social media, the Pelosi “shallowfake” video, plus Stephanie Moncada of Ingersoll Rand
June 13, 2019 09:00 - 57 minutesThe Quick News & Quick Takes segment this month includes the 2019 Social Media Marketing Industry Report from Social Media Examiner (3:20), a report on podcasting behavior and podcast advertising (6:10) and a revealing study that examines the state of social media teams (8:15).The Talking Points Spotlight features the Wikipedia drama with The North Face (13:10).And, the Talking Points in this episode feature discussions about the comeback of the community in social media marketing (16:50), Fa...
113: Interview with Maggie Habashy of the Minneapolis Final Four
May 30, 2019 11:00 - 26 minutesOur interview episode for May features Maggie Habashy, director of external operations for the 2019 Minneapolis Final Four Local Organizing Committee. She talks with us about her role on the committee, what it was like to be part of the Final Four, and the lessons learned by stepping out and experiencing a big event like that in her PR/communications career.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, join the show...
112: Saying ‘No’ in PR/comms doesn’t have to be hard, why trust in influencers is fading, plus Tom Jollie of Padilla
May 16, 2019 05:00 - 52 minutesThe Quick News & Quick Takes segment this month includes stories about Facebook’s redesign (3:05), Instagram tests hiding likes (4:45) and Cision's 2019 State of the Media report (6:55).The Talking Points Spotlight features a milestone for Delta’s Sky magazine (9:40), plus a heads-up for our Minnesota listeners about an event the weekend of May 18-19 called “Doors Open Minneapolis” (12:05).And, the Talking Points in this episode feature discussions about earned media’s potential for increasin...
111: Hot Topics/Instagram Stories
April 25, 2019 11:00 - 37 minutesOur latest “Hot Topics” edition focuses on Instagram Stories. We’re joined by Michelle Voss, director of social media for the University of Minnesota Athletics Department; Caitlin Hannah, social media strategist at Explore Minnesota Tourism; and Carrie Wyman, director of marketing at Brandpoint.In this discussion, we cover: how they are using Instagram Stories, how they’re creating them, their strategy, measurement, length of a Story, the use of links, advice for getting started using Stories...
110: The untapped influencer marketing opportunity for PR, Bud salutes Dwyane Wade, the CEO view of brand reputation, plus the mental health concerns facing communicators
April 18, 2019 10:00 - 55 minutesThe Quick News & Quick Takes segment this month includes stories about “Gullennials” who trust people online more than their parents (3:25), a website making it more clear when articles are old (5:15), and an “unpopular” list of marketing trends for 2019 (6:50).The Talking Points Spotlight features Budweiser’s tribute to NBA great Dwyane Wade (10:10).And, the Talking Points in this episode feature discussions about the PR industry’s involvement with influencers, is PR missing the boat? (16:15...
109: Why social media lurkers are an important audience, Instagram is spreading hate, trends in corp comm and PR
March 28, 2019 04:00 - 59 minutesThe Quick News & Quick Takes segment this month includes the latest data on podcast consumption, and a Facebook exodus too (2:50), how Instagram is being used to spread hate (4:50), and media trends highlighted at SXSW (7:55 ).The Talking Points Spotlight features a timely basketball-themed event from Land O’Lakes (11:00).And, the Talking Points in this episode feature discussions about how newsrooms are handling their metrics and what communicators can learn from their approach (13:00), the ...
108: Interview with Ron Zywicki of the David James Group
March 21, 2019 04:00 - 24 minutesOur interview episode for March features Ron Zywicki, managing director and partner at the David James Group. He talks with us about working with nonprofits on rebranding, what to take into account with those projects, and more. For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!SPONSORDavid James Group Learn more about your ad c...
107: Data journalism for content marketing, why email could be the best answer for reaching external and internal audiences, and Edelman puts trust in employees
February 28, 2019 05:00 - 48 minutesThe Quick News & Quick Takes segment this month includes discussions about the 2019 Edelman Trust Barometer’s emphasis on employees and their employers (4:40), a survey that suggests CEOs want to talk sales, not social issues (6:45) and a Facebook report on what Instagram users expect from brands (8:10).The Talking Points Spotlight features a social media-friendly destination in Puerto Rico that Kevin recently saw firsthand (10:25).And, the Talking Points in this episode feature takeaways fro...
106: Interview with John Lucas of the University of Wisconsin
February 07, 2019 05:00 - 23 minutesOur interview episode for February features John Lucas, assistant vice chancellor for Communications at the University of Wisconsin. He talks about his work managing internal and external projects, which focuses on helping UW tell its own story on a variety of channels. He also highlights his team and the content they produce, the university’s use of social media, his vision for guiding various communications efforts in the face of trends in digital and social, ongoing support for the UW chan...
105: Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel
January 17, 2019 05:00 - 50 minutesThe Quick News and Quick Takes segment this month includes stories about research into the true pace of the spread of a technology platform or behavior online (4:55), a new AI tool for reporters at Forbes to provide thought-starters for their stories (6:20), and a survey of public attitudes about what the social media platforms serve up in their algorithms (7:45). The Talking Points Spotlight features one brand’s unique tiered-approach to influencer marketing (10:00). And, the Talking Points ...
104: Hot Topics/The Social CEO, with Tom Buchheim of American Family Insurance
January 10, 2019 05:00 - 40 minutesHere’s our first “Hot Topics” edition of 2019. The focus of this one is on executive use of social media. We’re joined by Tom Buchheim of American Family Insurance in Madison, Wisconsin, a company whose program with CEO Jack Salzwedel is recognized as one of the most dynamic and successful among Fortune 500 brands. Buchheim and Salzwedel’s work earned a 2017 PR Daily Award for Best Executive Visibility. In this interview, we cover: How Salzwedel became more active in social media, how Buchhei...
103: On the road again, talking about our careers, advice for getting started/promoted, and leadership
December 31, 2018 19:00 - 39 minutesThis road trip episode from our recent visit to Madison, Wisconsin, gave us a chance to reflect on some lessons from the various stops on our career path. Also, we tackle a few career questions we’ve received recently: advice for the college student who feels like they’ve done a lot to prepare for a communications career but still can’t quite get their foot in the door, advice for experienced communicators seeking a promotion, and how can you become a better leader in your role. Our show page...
102: A road trip edition, featuring our answers to a few questions from communicators
December 20, 2018 12:00 - 57 minutesOur first-ever road trip episode, recorded in the car on the way to Madison, Wisconsin. So It’s a much different format than you’re used to from us. We asked you for questions related to your work in communications, so we took them one by one as we made our way through the Badger state. Pardon the in-car road noise! Topics include: Email marketing, paid social, managing digital communications during a crisis, millennials as a misguided focus of advertisers, content measurement dashboards, has...
101: Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes
December 17, 2018 05:00 - 59 minutesWe recorded this episode at the University of Wisconsin. The Quick News and Quick Takes segment this month includes stories about Facebook’s business and PR troubles (4:10), data about Instagram Stories (7:10), and why the news consumption habits of high school students will require big changes for the news industry (9:25). The Talking Points Spotlight features a “Mythbusters” campaign at the University of Wisconsin (12:00). And, the three Talking Points in this episode feature discussions ab...
100: Interview with Natalie Bushaw of Life Time
November 29, 2018 11:00 - 34 minutesIt’s our 100th show - thanks for listening! Here’s a bonus episode for November, as Arik talks with Natalie Bushaw, senior director of Public Relations and Internal Communications at Life Time. In this interview, she talks about her role in leading how Life Time communicates both externally and internally, her career (agency and corporate) and the importance of earned media, among other topics. For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an inte...
Talking Points #99 - 11/15/18
November 15, 2018 12:00 - 57 minutesThanks for listening! Here’s our November episode: The Quick News & Quick Takes segment this month includes a great resource for employee advocacy programs (2:30), blogging stats and trends from Orbit’s annual survey (6:15) and a writer’s idea on how to fix podcasting before it jumps the shark (8:20). The Talking Points Spotlight highlights a battle of the bands in Minnesota, to help raise money to fund scholarships designed to foster more diversity in the creative industry (12:00). And, the ...
Talking Points #98 - 10/25/18 (Hot Topics: Influencer marketing)
October 25, 2018 04:00 - 42 minutesThanks for listening! Here’s the latest edition of our “Hot Topics” series. The focus of this show is on influencer marketing. We’re joined by Chanel Schmidt from Sleep Number and Maggie LaMaack of Fast Horse. They bring their perspective, from working with influencers of all kinds, so we cover quite a bit in this conversation: How to identify and evaluate potential influencers, tools, metrics, risks, disclosure, structuring influencer marketing oversight in-house or within an agency, and som...
Talking Points #97 - 10/11/18
October 11, 2018 04:00 - 52 minutesThanks for listening! Here’s our October episode: The Quick News & Quick Takes segment this month includes stories about the use of social media by the Fortune 500 and the popularity of the platforms (2:15), what people expect when they interact with a brand or company on social media (5:25) and an interesting survey of PR and social media salaries (7:30). The Talking Points Spotlight is on a unique art display that lit up Minneapolis (10:15). And, the three Talking Points in this episode fea...
Talking Points #96 - 9/27/18 (Interview: Felicia Johnson)
September 27, 2018 04:00 - 30 minutesThanks for listening! Here’s a bonus episode for September, as Arik talks with Felicia Johnson, social media manager with the Minnesota Vikings. In this interview, she talks about her role on the front lines of the NFL. Cool job! Johnson also talks about the fact that women are behind many of the social media accounts for professional sports teams. And, she offers advice for anyone looking to break into a social media sports job. For show notes, visit http://www.TheTalkingPointsPodcast.com/. ...
Talking Points #95 - 9/20/18
September 20, 2018 04:00 - 58 minutesThanks for listening! Here’s our September episode: The Quick News & Quick Takes segment this month includes stories about how people get their news in social media (5:45), a look at new data about social media advertising (7:45) and tools that aim to help increase employee engagement (9:15). The Talking Points Spotlight highlights how Land O’Lakes honored female farmers with a custom country song (11:55). And, the three Talking Points in this episode feature discussions about a unique study ...
Talking Points #94 - 8/23/18 (Interview: Chad Mitchell)
August 23, 2018 04:00 - 43 minutesThanks for listening! Here’s a bonus episode for August, as Kevin talks with Chad Mitchell, former senior director of digital communications at Walmart, now with Perfect Sense as a VP, Corporate Practice. In this interview, he talks about his career at Walmart and the company’s approach to storytelling. He also discusses the challenges for corporate communications departments today when it comes to resources, strategy, digital assets management, and why some find it difficult to produce brand...
Talking Points #93 - 8/16/18
August 16, 2018 04:00 - 52 minutesThanks for listening! Here’s our August episode: The Quick News & Quick Takes segment this month includes stories about declining engagement on Facebook (5:10), a study about executive decision-making: do they go with their gut or with data? (6:45) And, the smart audio report from NPR and Edison Research (8:30). The Talking Points Spotlight highlights a PR and marketing campaign from Blue Cross and Blue Shield of Minnesota about caregivers (11:15). And, the three Talking Points in this episod...
Talking Points #92 - 7/12/18 (Hot Topics: Gender differences and work-life balance)
July 12, 2018 04:00 - 36 minutesThanks for listening! Here’s the second edition of our “Hot Topics” series. The focus of the discussion in this show is on gender differences in the practice of public relations, and work-life balance for women in PR roles. We’re joined by Amelia Reigstad, faculty member at the University of Minnesota Hubbard School of Journalism & Mass Communication. And, Amie Hoffner, vice president and director, Corporate Communications, at TCF Financial Corporation. Reigstad recently researched how gender...
Talking Points #91 - 6/14/18
June 14, 2018 04:00 - 57 minutesThanks for listening! Here’s our June episode: The Quick News & Quick Takes segment this month includes stories about how Facebook is hiring people to help combat fake news (4:35), the huge increase in the creation and consumption of the story format, like Instagram Stories (5:20) and a study on journalists’ options of the press release (7:30). The Talking Points Spotlight highlights how Macy’s is using employees in a role usually reserved for third party influencers (9:05). And, the three Ta...