174: ChatGPT, de-influencing, going dark on social
Hanson & Hunt
English - February 16, 2023 06:30 - 50 minutes - ★★★★★ - 9 ratingsArts Business social media public relations digital marketing marketing blogging social networking communications corporate communications hanson hunt Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
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EPISODE SUMMARY
Top story: Generative AI and ChatGPT
Spotlight: Red Wing Shoes partners with youth artists
Quick News & Quick Takes: Going dark on social media
Quick News & Quick Takes: The 2023 Edelman Trust Barometer
Quick News & Quick Takes: De-influencing on TikTok
Q&A: When do you need an agency and when do you need a consultant?
Closing: Insight on Duolingo's social media strategy
Arik's workshop: Discover social media trends for 2023
ARTICLES AND LINKS
ChatGPT
Beyond the basics: 20 non-obvious uses of ChatGPT for marketing
AI writer and AI design tools for marketers
AI, our new creative collaborator
How to use AI writing tools in content marketing
The real reason so many creators worry about ChatGPT and generative AI
Red Wing Heritage’s latest student-led capsule collection honors the arts and local community
Red Wing Shoes and Juxtaposition Arts
When should your brand go dark on social media?
The 2023 Edelman Trust Barometer
De-influencing is TikTok’s response to overconsumption and inauthenticity
Zaria Parvez of Duolingo shares insights on their social media strategy
Wanted: Interns who can make TikTok hits
Hot new job: Chief TikTok officer (LinkedIn thread)
Signup for Arik's workshop (2/22/23): Discover social media trends for 2023
Social media is constantly changing, and the way your company uses it also must shift
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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Spotify
Google Podcasts
RSS feed
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
Top story: Generative AI and ChatGPT
Spotlight: Red Wing Shoes partners with youth artists
Quick News & Quick Takes: Going dark on social media
Quick News & Quick Takes: The 2023 Edelman Trust Barometer
Quick News & Quick Takes: De-influencing on TikTok
Q&A: When do you need an agency and when do you need a consultant?
Closing: Insight on Duolingo's social media strategy
Arik's workshop: Discover social media trends for 2023
ARTICLES AND LINKS
Beyond the basics: 20 non-obvious uses of ChatGPT for marketing
AI writer and AI design tools for marketers
AI, our new creative collaborator
How to use AI writing tools in content marketing
The real reason so many creators worry about ChatGPT and generative AI
Red Wing Heritage’s latest student-led capsule collection honors the arts and local community
Red Wing Shoes and Juxtaposition Arts
When should your brand go dark on social media?
The 2023 Edelman Trust Barometer
De-influencing is TikTok’s response to overconsumption and inauthenticity
Zaria Parvez of Duolingo shares insights on their social media strategy
Wanted: Interns who can make TikTok hits
Hot new job: Chief TikTok officer (LinkedIn thread)
Signup for Arik's workshop (2/22/23): Discover social media trends for 2023
Social media is constantly changing, and the way your company uses it also must shift
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices