168: Top comms challenges, zero-click content, the crying CEO
Hanson & Hunt
English - August 18, 2022 05:01 - 40 minutes - ★★★★★ - 9 ratingsArts Business social media public relations digital marketing marketing blogging social networking communications corporate communications hanson hunt Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
Brandpoint
EPISODE SUMMARY
Intro
Talking Point: Comms challenges, DE&I, outsourcing
Spotlight: The crying CEO
Quick News & Quick Takes: Gen Z's social media shift
Quick News & Quick Takes: Content helps B2B buyers
Quick News & Quick Takes: Zero-click content
Q&A: Best practices for execs sharing company news on LinkedIn
ARTICLES AND LINKS
The volume and variety of communications work is shifting, finds 5th annual survey of comms pros
LinkedIn/Elizabeth Laukka
CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral
Gen Z shapes new social media era
Teens, Social Media and Technology 2022
Vast majority of B2B buyers say vendor content impacts purchase decision
Zero-click content: The counterintuitive way to succeed in a platform-native world
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
Intro
Talking Point: Comms challenges, DE&I, outsourcing
Spotlight: The crying CEO
Quick News & Quick Takes: Gen Z's social media shift
Quick News & Quick Takes: Content helps B2B buyers
Quick News & Quick Takes: Zero-click content
Q&A: Best practices for execs sharing company news on LinkedIn
ARTICLES AND LINKS
The volume and variety of communications work is shifting, finds 5th annual survey of comms pros
CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral
Gen Z shapes new social media era
Teens, Social Media and Technology 2022
Vast majority of B2B buyers say vendor content impacts purchase decision
Zero-click content: The counterintuitive way to succeed in a platform-native world
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices