Green Industry Leaders Network
172 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 2 ratingsThe Green Industry Leaders Network, presented by Corona Tools, is coalition of national organizations and brands sharing news and information from the leaders in the horticulture, tree care and landscape care.
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Episodes
Optimizing Your SEO Strategies
February 12, 2021 19:30 - 53 minutes - 48.6 MBThis episode is part two in a series of strategy topics geared towards taking advantage of seasonal down time in the green industry. For many there may never be a downtime, however these are critical functions we should be doing daily, especially when it comes to creating content for digital media. Whether it's diving into Google Analytics for making sound business decisions with your website and content, or optimizing your content so it will be found by search engines, which is where we fo...
Understanding Your Website Analytics
February 05, 2021 20:34 - 15 minutes - 14.2 MBAs a marketers, many use Google Analytics for basic monthly reports like traffic and general sales data to measure their website. However it also provides insights on how they are getting there, what they are viewing, how they are moving through your site and what they are looking for. It helps guide marketers to create more relevant content and informed decisions based on your audience's behaviors. It's something I haven't spent much time digging into so I made a commitment to invest in a...
Importance of Horticultural Therapy
January 23, 2021 00:28 - 34 minutes - 31.7 MBThroughout the past year, we've been sharing how gardening is an ideal way to relieve stress and anxiety. Now approaching a year-long pandemic, many people have suffered greatly causing lasting stress on their bodies and minds. Getting out and gardening is certainly a way to help, but horticultural therapy takes it a step further to focus on specific needs, whether physical or emotional. For those who have experienced trauma, horticultural therapy can be used to help learn new skills or reb...
New Year, New Strategies for the Green Industry
January 16, 2021 00:28 - 10 minutes - 9.86 MBThe beginning of a new year is often a time when we reflect on the past but also look to the future with enthusiasm for things we can change. In the midst of a pandemic year, this is an excellent opportunity to evaluate what's working, what's not and learning new technologies that can better guide our strategies. This episode shares some tips for things we could be doing during the colder winter months, while work-from-home gives us more time to explore them. It's been nearly a year since t...
New Plants for the New Year
January 08, 2021 22:18 - 28 minutes - 26.2 MBIt's a new year which is already off to a rough start, yet it somehow feels a little different than 2020. Many are optimistic that we will see a sense of normalcy in the coming months and perhaps travel to 1-2 industry events later in the year. All signs are indicating that late-winter and spring will keep the green industry busy, but also keep homeowners busy around the house and in the yard. With so many new homeowners, it's a great time to look at the landscape and spruce it up with new...
What it Takes to Go Virtual
December 26, 2020 00:15 - 39 minutes - 36.2 MBAs we close out 2020, there is hope on the horizon that we will eventually return to in-person industry events. Across all channels, these events were either canceled, postponed or in some cases, went virtual. As you will learn on this episode, taking an annual in-person event virtual, is no small feat. But when it's the largest tree care industry event that arborists attend, for continuing education units, hearing about what's new in the industry and seeing what the latest and greatest equ...
Green Industry is Ready for a New Year
December 21, 2020 14:08 - 47 minutes - 43.6 MBThis is a special year-end episode of the Green Industry Leaders Network podcast. In this historic and pandemic year, we've overcome so much and ready to face whatever comes next. We've learn a lot over the past 9 months as will continue to do into the new year, but there is a light at the end of the tunnel. On this episode we're bringing together some of the most-recognized leaders from our industry and those of us who work tirelessly to towards what this industry does best; making this wo...
Best of GILN
December 11, 2020 22:58 - 13 minutes - 6.34 MBWhile we have some really great things coming up on this podcast, if you are a new listener, you may not have taken the time to browse some of the many great episodes we've done over the years. We are grateful for all of our listeners tuning in to hear topics from great guests and partners like Richard Restuccia at Jain Irrigation, Stacey Hirvela with Proven Winners, Warren Gororwitz of Hunter Industries, David Ellis of American Horticulture Society, Tchukki Andersen of Tree Care Industry A...
Farewell to a Green Industry Leader
November 27, 2020 22:47 - 10 minutes - 4.66 MBAbana Jacobs was a friend to gardening and passionate about getting people outdoors. Always teaching others about sustainability, giving back to the community and connecting other leaders who could bring about change. On 11/23/20, Abana passed away from complications due to Covid 19. On this Thanksgiving weekend, we are reminded how much this industry has been blessed with a surge in interest in gardening and landscaping services being deemed essential. We're thankful for industry leaders l...
Keeping New Gardeners Engaged
November 14, 2020 00:35 - 22 minutes - 10.5 MBIt's the middle of November, almost the end of 2020 and a it's been a year that most will not forget, anytime soon. When we look back at all the things that have happened, we'll be telling these stories for many years to come. Including how the green industry was fortunate to see a surge in the interest in gardening as one of the ways to make through quarantine. Many were brand new to gardening and while some did it to pass the time, others were all in to start pandemic gardens to have fres...
Attracting Beneficial Insects
November 06, 2020 19:29 - 32 minutes - 14.8 MBThere are few things more frustrating than seeing a plant or tree you've nurtured, that's been overtaken or demolished by insects. Caterpillars, worms, mites, beetles, aphids and more... infecting your plant, and left to their own devices, can quite literally suck the life out of it! That's where beneficial insects can come to the rescue! in the right environment, they can help take care of issues with destructive insects. The best part is, attracting beneficial insects can be as simple as ...
Planning for Uncertainty in the Green Industry
October 30, 2020 18:21 - 11 minutes - 5.22 MBAs we're wrapping up this historic year, planning has been under way for our sales and marketing strategies which at this point are some pretty big question marks. Much of what we do from year to year like in-person trade shows, advertising, forecasting and the list goes on... is all up in the air. Being uncertain about what is in-store for 2021 as the Covid cases begin the feared second wave in these last remaining months of 2020. Which begs the question, how do you plan for a year of uncer...
Toxic Plants
October 23, 2020 21:57 - 41 minutes - 18.8 MBFor centuries toxic plants have been well known throughout history and claiming their share of victims, including Greek philosopher Socrates. He drank hemlock as his preferred method of carrying out his death sentence. Deadly Nightshade (Atropa belladonna), Castor Bean (Ricinus communis) and Oleander (Nerium oleander) are but a few known to be lethal. Plants use their toxins as a defense mechanism to keep predators at bay, whether insects, pets or humans. And coming in contact with one coul...
Beginners Guide to Growing Fruit Trees
October 02, 2020 22:31 - 42 minutes - 19.3 MBWe've seen a lot of homeowners and gardeners getting outside this year, whether planting a garden or taking care of neglected projects. Without a doubt, given the current climate of an ongoing pandemic, many people are turning to their yards for growing fresh fruits and vegetables to feed their families. One great place to start is by planting a fruit tree. That might scare people who think they don't have the space or don't want to maintain it, but there are many different varieties of tre...
Fall Gardening Made Easy
September 25, 2020 20:19 - 38 minutes - 17.4 MBSaying that 2020 has been quite a year is probably a huge understatement. The events of this year has changed us all and so much has happened making it a year like most have never seen. But one of silver lining of this unforgettable year, is the record number of people who turned to gardening, as a way to work through stay-at-home and quarantine. As an industry, we were all fortunate to see the homeowners taking up their tools and getting outside in the yard and landscape. Many for the very ...
Choosing the Right Emitter for Your Drip System
September 11, 2020 17:33 - 34 minutes - 15.6 MBNo matter where you live, installing a drip system helps ensure that you get water right where the plant needs it. But how do you know if you're using the right emitter and delivering the right amount of water to the plant? With several drip irrigation options, it's easy to grab whatever is available and hope it's right. 1 GPH, 4GPH, button emitters, mini stake sprinklers, shrubblers or bubblers... how do you decide?? How do you take out the guess work select the correct one based on the p...
Enhancing Agriculture Through Nanobubble Technology
September 04, 2020 19:09 - 25 minutes - 11.5 MBCurrently there are over 7 billion people on the planet and our global population is predicted by the U.N., to reach nearly 10 billion by 2050. The Food and Agriculture Organization estimates that global food production will need to increase by up to 70 percent, to meet our future population demand. So how will food producers meet that challenge to increase production, without chemicals which could have a lasting impact to the environment and people? Nanobubble technology is one method that...
Upping Your Virtual Strategy
August 28, 2020 22:35 - 17 minutes - 8.14 MBWe're all becoming more familiar these days with Zoom, Skype, Teams to conducting virtual meetings. With more video conferences being conducted rather than phone calls, things have changed and the likelihood that they ever go back, seems to be less and less. Our 2020 industry shows have been canceled for the remainder on the year and stretching into 2021, virtual is here to stay and many green industry brands and organizations are embracing the technology to host face to face meetings. With...
Backyard Fruit Trees
August 14, 2020 19:15 - 20 minutes - 9.36 MBSomething we hear a lot about, since the Covid pandemic is that people have turned to their gardens and backyards more than ever. Certainly working from home has made it more accessible and giving homeowners some extra time to spend outdoors but also as a means of growing fresh food for the family when access and supply isn't available. It's being referred to as pandemic gardening, and more and more homeowners are jumping in and growing fruits and veggies in their back yard. I recently conn...
Future of Gardening
July 31, 2020 18:58 - 37 minutes - 17.3 MBNow more than anytime in our recent past, homeowners have taken to their gardens as a source of fresh food, exercise and beauty. As an industry we have to look at this momentum, make adjustments and plan for the future. In a recent survey conducted by the National Garden Bureau, they helped provide some insights on what's important to gardeners. What are they growing, why they're growing, what they are looking for in their local garden centers and more. For the green industry, the survey he...
Road to GILN 100th
July 24, 2020 21:44 - 34 minutes - 16 MBFrom our humble beginnings on Twitter to our 100th episode, we've seen a lot of changes in social networks, digital media and the industry itself. When started this journey in 2010, there wasn't a lot of industry chats or conversation that connected organizations directly to the general public. It was a great platform to connect, build relationships, learn and have fun. We even coined the term "edutainment" and looked forward to another week. Since then we've seen a lot of changes from Twit...
Cultivate Virtual and a Future for Virtual Events - Pt 2
July 17, 2020 20:32 - 35 minutes - 16.3 MBCultivate Virtual is in the books and this episode has some industry reactions from regular attendees to the in-person event. We'll cover what they got from the virtual experience, things they learned and would apply to future events and how virtual could impact future industry events. I spoke with a mix of attendees including a session presenter, exhibitor, and editor of an industry publication, each providing their unique participation of the show Having attended the Cultivate in years p...
Cultivate Virtual and a Future for Virtual Events - Pt 1
July 17, 2020 20:21 - 32 minutes - 14.9 MBCultivate Virtual is in the books and this episode has some industry reactions from first-time attendees to this event. We'll cover what they got from the event, things they learned and would apply to future events and how virtual could impact future industry events. What's interesting, is that these industry contacts were able to experience this event only because it was virtual. This kind of platform can lead to great exposure and visibility to a much larger audience than might never had a...
Understanding Plant Heat Stress
July 10, 2020 20:15 - 35 minutes - 16.2 MBIt's summertime which means soaring temperatures and heat that can cause extreme stress on a plant. Yet some plants manage to flourish in heat, while others struggle. On this plantchat episode, we're joined by expert horticulturist and marketing specialist, Stacey Hirvela of Proven Winners who helps explain some of this. From understanding what characteristics help protect against the heat by way of various adaptations to survive, to physiological adaptations as like a deeper root system. ...
Pivoting to Essential in the Green Industry
June 26, 2020 20:17 - 44 minutes - 20.5 MBThis is an inside look at how the California Landscape Contractors Association (CLCA) was essential in helping landscape contractors to continue working, as the country began shutting down in the face of the Covid 19 pandemic. Through hourly changes in regulations, Sandra Giarde, executive director at CLCA provides an account of how the organization helped its members to interpret the regulations coming down from state and local governments while providing guidance on continuing to work safe...
Ready for Virtual in the Green Industry
June 12, 2020 23:32 - 10 minutes - 4.68 MBLots going on in the industry these days in the wake of COVID-19 as the country reopens. Besides this being a busy time of year for the green industry in general many are still working remotely and almost all trade shows have been canceled for the remainder of the year. TSA has stated that people have begun flying again, reporting 500K daily passengers at TSA checkpoint throughput. Still far below pre-Covid levels of nearly 2.7M which appears will be a long road to reach that level. Even if...
Class of 2020 - A lesson for the Green Industry
May 29, 2020 22:03 - 5 minutes - 4.99 MBThis short episode came to me as I was preparing for my son's 8th grade graduation. Like any parent with a child graduating during this pandemic, it's easy to get caught up with the unfairness of missing out on the graduation ceremony and all the pomp and circumstance. But I see students from all over embracing the new normal and making the best of the graduating in the midst of social distancing. I dedicated this episode to my son, who doesn't show signs of disappointment. He excelled with...
State of the Landscape Industry During Covid 19
May 09, 2020 00:41 - 46 minutes - 21.4 MBDuring this period of social distancing and stay at home, the landscape industry has remained an essential business and service. Throughout the industry, the pandemic has changed how we work now and for the foreseeable future. While Covid 19 has taken its toll , Jain Irrigation has hosted its weekly webinar series, called "Lunch and Learn" We were invited to join an esteemed panel, to discuss how Covid 19 has impacted our businesses. The panel was a great mix of manufacturing (Corona Tools)...
Sustaining the Gardening Momemtum
May 01, 2020 19:20 - 24 minutes - 11.3 MBThere is no doubt about it, during these stressful times of quarantine, shelter in place orders and social distancing, more people have turned to their gardens. Maybe as something to pass the time, to relieve some of the stress, or as a way to get some physical exercise. But as the country is itching to get back to work and ready to venture out, will this interest in gardening be sustained once we return to our normal routines? After speaking to many green industry professionals, there seem...
DIY Tree Pruning Basics
April 17, 2020 23:30 - 31 minutes - 14.6 MBBeing at home during the Covid 19 pandemic has given way to many homeowners tackling yard work projects to get through this period of isolation and social distancing. One of the bigger tasks includes tree care and pruning them. Before you begin it's important to know the when to prune and thinking about why you're doing it. Things like reducing the size, reshaping or something else? As homeowners, it's important to think through why you need to prune a tree, how you're going to do it and w...
How Landscape Contractors Are Dealing with Covid19
April 08, 2020 17:02 - 23 minutes - 10.8 MBWith the Covid-19 pandemic shutting down most of the country, essential businesses like landscaping services are still operating. It would seem to be the ideal job to have in the age of social distancing and being able to work outdoors But with so many commercial businesses shut down to stop the spread of the virus and unemployment claims at historic levels, both commercial and residential customers may decide to suspend their services in these uncertain times. No one has a crystal ball and...
Gardening in Stressful Times
April 03, 2020 21:58 - 23 minutes - 10.9 MBWe all deal with stress of some form or another on a daily basis. More so now, in the midst of the Covid-19 pandemic. Most of us are isolated in our homes, unable to do things like going to the gym, go out eat, or socializing with family and friends. While this virus has interrupted our daily routines, working in the garden and landscape is one activity that many are turning to. And with good reason. Being outdoors, in the sun and working in the soil has positive physical effects in the br...
Ten Steps for Planning Your Victory Garden 2.0
March 27, 2020 22:55 - 30 minutes - 13.8 MBWith the Covid-19 pandemic causing millions of Americans to shelter in place, this historic event has more people turning to gardening. With our podcasts covering gardening, landscape and tree care topics, we're making our upcoming topics relevant to what's going on in the world to today. Based on trends we're seeing, homeowners are turning to their gardens for a couple of reasons. The most obvious is that it's spring and the time when most are in their gardens. With most of our public spac...
Creating an Outdoor Oasis
March 20, 2020 19:18 - 37 minutes - 17 MBWhen we come home at the end of the day, we all have that one spot in our home that is our place to relax and unwind. Having a spot like that outdoors, can also be a great way to relax among nature and escape all that is happing in the world. And on any given day, who among us can't use a small break from the stresses of everyday life? Creating an outdoor oasis can offer a tranquil spot to enjoy a morning cup of coffee, a shady spot in the garden to take in some fresh air on a weekend after...
Social Revelations for the Green Industry
March 13, 2020 18:14 - 9 minutes - 4.49 MBAs a business, brand or marketer in the green industry, it can be a big challenge keeping up with the latest tips and techniques for promoting oneself on social media. Done well, the right social media presence can get your name out there and definitely help grow your company. Using the same tactics in a world of diminishing organic reach and the ever-changing landscape of social media, challenge is even greater. Especially keeping up with trends and making sure you're on the same platform a...
Promoting the Environment at the Philadelphia Flower Show
March 06, 2020 22:10 - 10 minutes - 4.87 MBWe're here at the Philadelphia Flower Show which dates back to 1829. Not only is it one of the oldest trade shows, its also one of the largest with over 250,000 attendees over 10 days. Subaru has a big part in putting on the annual event as a premier sponsor, and we visited them at the show this year to see what they have going on. Joining us for an on-location #landscapechat episode is Abana Jacobs, National Marketing Specialist, Sponsorships & Promotions at Subaru of America. We caught up...
The Business of Hemp
February 22, 2020 00:33 - 27 minutes - 12.5 MBWhen you say the word hemp, many people have a strong opinion about it one way or another. Some swear by the benefits of CBD oils derived from hemp or enjoy hemp seeds for an added boost of protein. Others have the impression that hemp is the by-product of cannabis and carries the same social stigma as using marijuana. Wherever you stand on hemp, consider these interesting facts; An acre of hemp will produce as much fiber as 2-3 acres of cotton, and as much paper material as 2-4 acres of t...
Propagating from Plant Cuttings
February 14, 2020 19:43 - 21 minutes - 9.95 MBPropagating plants from cuttings can be a great way to clone your favorite plant or fill in your landscape by dropping in a cutting of a geranium or other prolific growers. It's kind of like having a free supply of plants right in your own backyard! While some plants are easy to propagate from a cutting, others aren't. Which often boils down the timing and the right growing conditions. There are also protected plants that patented, which prevents plant breeders and homeowners from propagati...
How Seed Propagation Works
February 07, 2020 20:53 - 25 minutes - 11.8 MBThis time of year many gardeners are kicking off the growing season by getting their seeds started indoors. Seeds are a great way to try new plants and varieties that you may not otherwise have access to locally. They're also a less expensive method of gardening, providing you are patient and can plan ahead. There is a lot behind the scenes work that that goes into developing seeds and propagating them, in order for you to grow the plant you want with the results you expected. Joining us o...
Sustainable Landscape Begins with Us
February 01, 2020 00:11 - 21 minutes - 9.97 MBSustainability isn't just good for the garden, yard and landscape. It's good for us all. According to the EPA, residential outdoor water use in the US, is 9 billions gallons per day. Per day...! Most of that water is used for landscape irrigation. Practicing sustainability isn't just about water. There are plenty of ways to introduce sustainability in our yards and it's something every homeowner and property owner needs to think about. Mostly because it makes good sense, saves money and pre...
A Path to Aboriculture
January 24, 2020 18:00 - 32 minutes - 14.7 MBIt's a difficult question for anybody, what do you want to be when you grow up? Ask a young student and you're likely to hear a doctor, a lawyer, an engineer or some other profession that makes a decent living. All great careers, but they typically take years to complete, start off in an entry level position. With the hopes you'll move up, eventually make good money so you can pay off student loans and be ready to own a home or start a family. Unfortunately, that sort of career path...
A Path to Arboriculture
January 24, 2020 18:00 - 32 minutes - 14.7 MBIt's a difficult question for anybody, what do you want to be when you grow up? Ask a young student and you're likely to hear a doctor, a lawyer, an engineer or some other profession that makes a decent living. All great careers, but they typically take years to complete, start off in an entry level position. With the hopes you'll move up, eventually make good money so you can pay off student loans and be ready to own a home or start a family. Unfortunately, that sort of career path doesn't ...
Self-Guided Garden Tours
January 17, 2020 19:13 - 21 minutes - 9.72 MBWhen traveling to a new place, taking time to see a beautifully designed garden is always time well spent for the garden enthusiast. Public gardens are not only impressive, they can serve as inspiration for garden design elements to incorporate in your own garden and landscape. Many gardens are located near historical sites or have simply been around for generations and worth visiting while in the area. Whether traveling internationally or somewhere in the States, there is a likely a public...
Green Infrastructure
January 10, 2020 19:32 - 38 minutes - 17.6 MBWhen you say the term green infrastructure, it sounds a bit technical and can have a number of definitions. It can certainly sound complex, but the basic concept is that it's a way to manage rainwater and climate effects, the way nature indented. Such as populated areas where the vast majority of the natural environment has been removed to make way for buildings, homes and roads. Green infrastructure introduces methods such as permeable pavement, green walls and green roofs to capture rainwa...
Growing Edibles in Containers
January 03, 2020 19:27 - 31 minutes - 14.3 MBThere are many reasons for growing edible plants in containers. Year-round growing, easy access and care, water efficiency, and many different container options, to name just a few. No matter whether you live in the coldest parts of the country or warmer climates like southern California, growing edibles in containers means always having access to fresh produce. Containers represent a different type of growing environment, so there are certain guidelines to follow that will help ensure succ...
Winterizing Your Roses
December 20, 2019 21:15 - 26 minutes - 12.2 MBDecember 21st is the winter solstice, the first day of winter but with ever changing climate conditions, we're seeing freezing temperatures and snow as earlier in the year and further south than many are used to. Extreme fluctuations in temperature, can wreak havoc on roses, seriously damaging or killing them. Since roses can be a significant investment in both time and money, these aren't the kind of shrubs growers want to risk losing due to extreme weather. Whether you need to protect the...
Adaptive Gardening for the Lifelong Gardener
December 13, 2019 18:00 - 30 minutes - 14 MBThere are so many great benefits to performing gardening and maintenance activities in your landscape. Not only are there therapeutic benefits - working outside, enjoying fresh air and physical exercise can do wonders for the body and mind. But over time, we all age and it can become increasingly difficult to do the same activities in the garden that we once could do with ease for extended periods of time. Add to that, the aches and pains that come from bending, kneeling or the sore hands af...
The Joy of Holiday Bulbs
December 06, 2019 21:08 - 21 minutes - 9.82 MBDuring the holidays, there is something truly special about displaying fresh flowers, evergreens and plants to provide seasonal color and fragrances. When you think about holiday plants, the poinsettia and Christmas cactus come to mind quickly, but bulb flowers like amaryllis and paper whites, are also among the top of the list this time of year. From selecting the right bulb, the growing medium used, to proper care and storage, holiday bulbs are easy to care for and never fail to impress. ...
Trends in Landscape Lighting
November 22, 2019 20:23 - 27 minutes - 12.6 MBLighting isn't the first thing that comes to mind when homeowners are designing a landscape however a well-lit yard provides a feeling of added security, as well as safety when arriving home after dark. It also sets the mood and highlights dramatic features which make a landscape unique. With so many advancements in technology, colors and trends, there are a lot of options available. Joining us on this landscapechat episode to talk about landscape lighting is Warren Gorowitz, director of Co...
Winterizing Your Garden and Landscape
November 15, 2019 18:00 - 30 minutes - 14 MBWith fall well underway, and parts of the US already feeling plummeting freezing temperatures, preparing and winterizing your garden is an essential task to help protect shrubs and newly planted trees. It's also good to help create a natural habitat for garden wildlife, in need of food and shelter during the winter months. Planting trees and bulb flowers that will pop up in the spring, bringing some much desired color to a dreary landscape. Winterizing your garden may sound like a lot of wo...