FIR Podcast Network
620 episodes - English - Latest episode: about 21 hours ago - ★★★★★ - 1 ratingFor Immediate Release: Podcasts for Communicators
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Episodes
Circle of Fellows #79: Engaging Stakeholders Through Strategic Communication
March 18, 2022 16:42 - 1 hour - 24.9 MB“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goals,” according to one communication-focused website. (It’s not a bad definition, though it fails to mention “measurable,” which is a critical element of strategic communication.) The target of an organization’s strategic communication efforts is the organization’s stakeholders, those individuals, gro...
FIR #237: Are NFTs the New Social Layer?
March 18, 2022 15:55 - 13 minutes - 6.34 MBMeta CEO Mark Zuckerberg announced, in somewhat cryptic fashion, that NFTs are coming to Instagram. Speculation about what that means is running rampant, with some proclaiming that NFTs will become the next social layer and may "prove to be the catalyst needed to usher in a new wave of crypto users." Continue Reading → The post FIR #237: Are NFTs the New Social Layer? appeared first on FIR Podcast Network.
FIR #236: Crafting the Right Message
March 17, 2022 18:39 - 8 minutes - 4.25 MBIt's easy to fall into the assumption trap: assuming the right message is always about outcomes. In the case of research conducted about organizations dealing with the prevention and countering of violent extremism, promoting outcomes didn't produce the intended effect -- in fact, it could actually produce unintended negative results. Building trust with key stakeholders required a different approach. It takes a professional communicator to conduct the stakeholder analysis that will surface ...
Spin Sucks 187: Sometimes You’ve Got to Pay to Play
March 16, 2022 13:00 - 8 minutes - 7.61 MBPaid media, the “P” of the PESO Model, is a crucial piece of your communications planning. In this episode, Gini Dietrich shares her best tips for an effective paid media strategy. Continue Reading → The post Spin Sucks 187: Sometimes You’ve Got to Pay to Play appeared first on FIR Podcast Network.
Episode #61: Employee Communications on the Ukraine crisis
March 14, 2022 14:32 - 11 minutes - 12.9 MBHow can we help? As the world reacts to the Russian invasion of Ukraine, companies must decide how their actions – or inactions – can answer that pivotal question. (Note: Jeffrey Sonnenfeld of the Yale School of Management updates a list of companies daily "that have curtailed operations as well as those that remain.") In today’s abridged EE Voice clip, Sharon and I cover key points including employee safety in affected areas, corporate donations and the importance of proceeding together w...
ALP 144: Why do agencies lose clients?
March 14, 2022 13:00 - 21 minutes - 17.6 MBA recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast. Continue Reading → The post ALP 144: Why do agencies lose clients? appeared first on FIR Podcast Network.
FIR #235: Is It Tenable to Keep Doing Business in Russia?
March 10, 2022 21:46 - 13 minutes - 6.36 MBRussia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying? Continue Reading → The post FIR #235: Is It Tenable to Keep Doing Business in Russia? appeared first on FIR Podcast Network.
Spin Sucks 186: As the Situation Escalates
March 09, 2022 14:00 - 8 minutes - 7.89 MBWhat is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war. Continue Reading → The post Spin Sucks 186: As the Situation Escalates appeared first on FIR Podcast Network.
FIR #234: You’re Always On The Record
March 08, 2022 21:36 - 13 minutes - 6.26 MBWith declining trust in media, many media outlets have found themselves in the position of reinforcing and re-explaining what it means to be "on background" and "off the record," because too many organizations and their PR representatives don't seem to understand it -- or they do understand it and are wilfully abusing it. Neville and Shel take a look at the extent to which some news organizations are going to make their positions clear. Continue Reading → The post FIR #234: You’re Always On...
ALP 143: Conversations are key to successful RFP responses
March 07, 2022 14:00 - 20 minutes - 17.2 MBDon't respond to an RFP unless you can have a conversation and get your questions answered. That's the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode. Continue Reading → The post ALP 143: Conversations are key to successful RFP responses appeared first on FIR Podcast Network.
FIR B2B #153: How to Build Your “Voice Brand”
March 04, 2022 14:49 - 23 minutes - 15.5 MBWe talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide. Continue Reading → The post FIR B2B #153: How to Build Your “Voice Brand” appeared first on FIR Podcast Network.
FIR #233: Wondering About Web3
March 03, 2022 23:49 - 13 minutes - 6.34 MBWhile some of us are immersed in Web3, most Americans are pretty clueless about it, according to a new survey. But survey responses also reflect dissatisfaction with Web 2.0, identifying issues Web3 is meant to fix. Continue Reading → The post FIR #233: Wondering About Web3 appeared first on FIR Podcast Network.
Next Circle of Fellows: Engaging Stakeholders Through Strategic Communication
March 03, 2022 19:09“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goals,” according to one communication-focused website. (It’s not a bad definition, though it fails to mention “measurable,” which is a critical element of strategic communication.) The target of an organization’s strategic... Continue Reading → The post Next Circle of Fellows: Engaging Stakeholders Thr...
Spin Sucks 185: PR Pros Behaving Badly
March 02, 2022 14:00 - 9 minutes - 9.04 MBGini Dietrich discusses the trouble of an unregulated industry that leaves the Code of Ethics by the wayside and what communicators can do to hold others accountable. Continue Reading → The post Spin Sucks 185: PR Pros Behaving Badly appeared first on FIR Podcast Network.
FIR #232: Decentralized Branding
March 01, 2022 23:39 - 14 minutes - 6.89 MBOne DAO -- a Decentralized Autonomous Organization -- is taking its visual brand very seriously. And true to its nature, Cabin DAO has decided to decentralize the creation of its brand. As DAOs grow in popularity, expand the scope of their focus, and become a routine approach to some kinds of business activities, could decentralized branding become more common? Continue Reading → The post FIR #232: Decentralized Branding appeared first on FIR Podcast Network.
Episode #60: Victoria Dew on the new rules of employee experience
March 01, 2022 13:26 - 33 minutes - 38.8 MBWelcome Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications back to this month’s EE Voice podcast. Victoria joined Sharon and me to discuss Dewpoint’s insights report, “The New Rules of Employee Experience & Communications in 2022.” In speaking to dozens of business leaders, Victoria and her team captured and analyzed emerging trends – the themes and trends that will impact the way we work moving forward. For more insights from Victoria, connect with her on LinkedIn. Continu...
FIR #231: Are All Companies In the News Business?
February 25, 2022 20:10 - 14 minutes - 6.72 MBA Gallup-Knight Foundation survey finds a precipitous decline in the number of Americans paying attention to national news. For many organizations, some national news provides important context to company decisions and actions. Is it incumbent on businesses to make sure their stakeholders know that news? And given that 25 percent of Americans get news from podcasts, is audio a key channel for delivering pertinent news? Continue Reading → The post FIR #231: Are All Companies In the News Busi...
FIR #230: Employees vs. NFTs
February 24, 2022 16:45 - 13 minutes - 6.51 MBAfter learning their company was planning a cloud-based NFT service, a group of Salesforce employees sent a letter to leadership expressing their vehement opposition. They are part of a growing backlash against NFTs, objecting to everything from their impact on the planet to the scammers and fraudsters they attract. Continue Reading → The post FIR #230: Employees vs. NFTs appeared first on FIR Podcast Network.
Spin Sucks 184: Navigating The Worst Times
February 23, 2022 14:00 - 10 minutes - 9.33 MBHow can leaders support their teams during times of uncertainty, hardship, and even loss? Gini Dietrich explores what grief leadership means and shares five things an employer should do in moments of grief. Continue Reading → The post Spin Sucks 184: Navigating The Worst Times appeared first on FIR Podcast Network.
ALP 142: Let’s talk about trading time for money
February 21, 2022 14:00 - 23 minutes - 19.1 MBIn this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it. Continue Reading → The post ALP 142: Let’s talk about trading time for money appeared first on FIR Podcast Network.
FIR #229: Much Ado About Wordle
February 17, 2022 21:52 - 13 minutes - 6.36 MBIt will not go down in business history as one of the most consequential mergers or acquisitions of all time, but The New York Times' acquisition of the extraordinarily popular word game, Wordle, has produced an avalanche of criticism and even threats to cancel subscriptions. There are lessons here for any organization acquiring a company with an engaged fan base, and even for companies planning to make changes to existing popular products. Continue Reading → The post FIR #229: Much Ado Abo...
Circle of Fellows #78: Communication for the New Business Focus on ESG
February 17, 2022 20:16 - 1 hour - 24.9 MBThe pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance. Businesses can be rewar...
FIR #228: Rethinking Silos
February 16, 2022 16:57 - 12 minutes - 5.99 MBConventional wisdom argues that silos in business are bad, preventing knowledge and information from spreading beyond the silo's walls. When it comes to returning to work, proponents of all hands on deck in the office insist that remote work creates silos and all but eliminates the opportunity for chance encounters that lead to new ideas or shared knowledge. A new study from Harvard, which analyzed billions of employee emails from 2020 and 2021, found that silos did solidify but that the res...
Spin Sucks 183: What a Good Communications Plan Should Include
February 16, 2022 14:00 - 16 minutes - 15.4 MBThe communications plan is not an easy thing to accomplish, but it's made a lot easier when you know what to include. It's not just tactics, which is why Gini Dietrich outlines it all for you right here Continue Reading → The post Spin Sucks 183: What a Good Communications Plan Should Include appeared first on FIR Podcast Network.
ALP 141: Defining your Ambition as an agency owner
February 14, 2022 14:00 - 26 minutes - 22.1 MBIn this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying. Continue Reading → The post ALP 141: Defining your Ambition as an agency owner appeared first on FIR Podcast Network.
FIR #227: DAOS and Crypto and Blockchain (Oh, My!)
February 14, 2022 12:00 - 1 hour - 40.4 MBIn February's long-form Hobson and Holtz Report, Neville and Shel spend more than half the show with news and commentary about a variety of Web3 elements, including the metaverse, NFTs, DAOs, cryptocurrency, and blockchain -- all of it from the perspective of the impact these fast-emerging technologies will have on public relations and organizational communication. In the first part of the episode, the focus is on three non-Web3 stories: How to make a good first digital impression The com...
FIR #226: The Metaverse Goes Corporate
February 11, 2022 18:25 - 13 minutes - 6.21 MBDeloitte, the global consulting firm, has launched "Unlimited Reality," a practice designed to help clients "harness next-generation strategies, tools, and technologies to create and connect virtual worlds for industrial, workplace, enterprise, and consumer contexts." In other words, Deloitte wants companies to engage with them to find their way into the metaverse. Neville and Shel discuss what all this means and look at the role the metaverse is beginning to play for enterprises. Continue R...
FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance
February 09, 2022 16:05 - 32 minutes - 45.8 MBThree Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Nev...
FIR #225: Bait and Switch
February 09, 2022 15:47 - 11 minutes - 5.5 MBAs interviewing job candidates switched from in-person to video during the pandemic, some candidates have been paying shills to stand in for them. Others have shelled out money to be fed answers to interviewers' questions. Neville and Shel dive into one case of a job candidate who had someone else interview on his behalf and discuss ways to detect this unique and baffling new fraud. Continue Reading → The post FIR #225: Bait and Switch appeared first on FIR Podcast Network.
Spin Sucks 182: It’s a Small World – Choose Your Words Carefully
February 09, 2022 14:00 - 11 minutes - 10.2 MBIn this episode, Gini Dietrich reflects on a powerful lesson learned: you never know who you’ll run into at any point in your life, so behave appropriately and choose your words carefully. Continue Reading → The post Spin Sucks 182: It’s a Small World – Choose Your Words Carefully appeared first on FIR Podcast Network.
CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy)
February 09, 2022 14:00 - 32 minutes - 26.4 MBIn this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency's Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business. Continue Reading → The post CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy) appeared first on FIR Podcast Network.
ALP 140: Should you force employees to take time off?
February 07, 2022 14:00 - 17 minutes - 14.3 MBMany agency employees feel overworked, yet it can be difficult to convince them to take a vacation from time to time. Continue Reading → The post ALP 140: Should you force employees to take time off? appeared first on FIR Podcast Network.
FIR #224: Viral and Unhinged
February 04, 2022 16:43 - 11 minutes - 5.52 MBWhat does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it's a giant green owl and the kind of content that is outside most organizations' comfort zones. Neville and Shel review the program and talk about how going viral on TikTok requires a different mindset than any other social media channel. Continue Reading → The post FIR #224: Viral and Unhinged appeared first on FIR Podcast Network.
FIR #223: COVID, Return to Work, and the Growing Trust Gap
February 02, 2022 23:49 - 12 minutes - 5.98 MBLinkedIn labeled its news item, "Do we have a failure to communicate?" The article expanded on details shared in a Bloomberg article that found "after so many fits and starts, employees are losing faith that their managers can get this right." What employees believe managers can't get right is the return-to-the-workplace agenda that has created headaches for all involved. Employees are feeling uneasy with all the changed dates. Fully three-quarters of executives believe they are being "fully...
Spin Sucks 181: Build Your Own Hot Streak
February 02, 2022 14:00 - 8 minutes - 8 MBCan we have "hot streaks" in our careers without being famous? In this episode, Gini Dietrich explores what leads to those clusters of highly successful work. Continue Reading → The post Spin Sucks 181: Build Your Own Hot Streak appeared first on FIR Podcast Network.
IABC Fellows to Focus on Communicating ESG
February 01, 2022 19:33The pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance. Businesses can be rewar...
ALP 139: Common mistakes agencies make when pursuing new business
January 31, 2022 14:00 - 22 minutes - 18.6 MBMost agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed. Continue Reading → The post ALP 139: Common mistakes agencies make when pursuing new business appeared first on FIR Podcast Network.
FIR #222: NFTs, the First Amendment, and Trademarks
January 27, 2022 21:30 - 11 minutes - 5.51 MBAn artist is selling NFTs of Hermès Birkin bags which (unsurprisingly) provoked a response from the company in the form of a cease-and-desist letter. The artist, Mason Rothchild, has fired back, claiming he has a First Amendment right to create art representative of the world around him and suggesting that NFTs represent an evolution that Hermès should be part of. Do the legal precedents favor Hermès or Rothchild? Note: Since we recorded this episode OpenSea has removed Rothchild's art from...
Spin Sucks 180: Where Does Your Knowledge Come From?
January 26, 2022 14:00 - 10 minutes - 9.92 MBIn this episode, Gini Deitrich explores how internal biases can influence the quality and success of communications plans and how to mitigate potential damage. Continue Reading → The post Spin Sucks 180: Where Does Your Knowledge Come From? appeared first on FIR Podcast Network.
FIR #221: Filling the Podcasting Diversity Gap
January 26, 2022 00:29 - 10 minutes - 5.27 MBThe world's first multicultural podcast agency network has signed a multi-year deal with McDonald's to produce custom segments and content feature McDonald's menu items along with specialized targeted ads. It's not the first business Pod Digital Media has signed, suggesting companies are interested in reaching diverse audiences through podcasting. It makes sense, since podcast audiences are pretty diverse -- unlike the ranks of podcast hosts. Continue Reading → The post FIR #221: Filling th...
ALP 138: How to make agency team meetings more productive
January 24, 2022 14:00 - 21 minutes - 17.9 MBHow often should you be meeting with your agency team members and what should you be discussing? Continue Reading → The post ALP 138: How to make agency team meetings more productive appeared first on FIR Podcast Network.
FIR #220: Pssst. Wanna Buy Some Disinformation?
January 24, 2022 12:00 - 1 hour - 34.7 MBIn the January Hobson and Holtz Report, Neville and Shel dive into the 2022 Edelman Trust Barometer. Also in this episode, disinformation is now available as a service -- DaaS; we review some journalism, media, and technology trends and predictions for 2022; TikTok and LinkedIn are both copying successful features of other social media services but adding their own twists; authenticity in virtual communication doesn't mean what you think it does (according to one researcher); organized labor...
Circle of Fellows #77: Adding Value Through Communication
January 21, 2022 20:17 - 59 minutes - 24.6 MBHow leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn’t just happen. In the first Circle of Fellows broadcast of 2022, four IABC Fellows explored the various dimensions of communicating for results that matter, from knowing what’s keeping leaders awake at night, the elements of the business and strategic plans, establishing the means of assessing the results of the communication, and how to shar...
FIR #219: Get Your NFTs at a Brick-and-Mortar Retailer
January 20, 2022 22:40 - 11 minutes - 5.53 MBSelfridge's -- the high-end UK fashion retailer -- is making NFTs available at its retail stores. It's not alone. Can NFTs at the Walmart checkout counter be far behind? Continue Reading → The post FIR #219: Get Your NFTs at a Brick-and-Mortar Retailer appeared first on FIR Podcast Network.
Spin Sucks 179: Rethinking and Unlearning
January 19, 2022 14:00 - 9 minutes - 8.39 MBIn this week's episode, Gini Dietrich discusses the importance of staying curious and unlearning to improve and excel in your communications career. Continue Reading → The post Spin Sucks 179: Rethinking and Unlearning appeared first on FIR Podcast Network.
FIR #218: Disney Is Auditioning TikTok Creators
January 18, 2022 23:04 - 13 minutes - 6.48 MBThe Walt Disney Company's parks division is looking for two part-time, on-site TikTok creators to generate content. The Disney Parks Experiences and Products account on TikTok may be the official account but there are also hundreds of Disney influencers sharing videos, too. When it comes to this kind of content, though, we still mostly hear about Instagram, even though Disney has far more followers on TikTok than on Instagram and Twitter combined. What does this mean for other brands? Contin...
ALP 137: Quick-thinking agencies can help clients in a crisis
January 17, 2022 14:00 - 21 minutes - 18.1 MBIn this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show. Continue Reading → The post ALP 137: Quick-thinking agencies can help clients in a crisis appeared first on FIR Podcast Network.
FIR #217: Would You Buy an NFT of a Pulitzer Prize-Winning Photograph?
January 13, 2022 21:18 - 11 minutes - 5.65 MBThe Associated Press has announced it will launch an NFT marketplace for some of its most iconic photos, including some that have won Pulitzer Prizes. The possibilities for other businesses are mind-boggling. Continue Reading → The post FIR #217: Would You Buy an NFT of a Pulitzer Prize-Winning Photograph? appeared first on FIR Podcast Network.
Spin Sucks 178: What Happened in 2021 with Business Podcasts?
January 12, 2022 14:00 - 9 minutes - 8.58 MBIn this week's episode of The Spin Sucks Podcast, Gini Dietrich discusses last year's impact on business podcasts, and breaks down various stats to help you meet your podcasting goals in 2022. Continue Reading → The post Spin Sucks 178: What Happened in 2021 with Business Podcasts? appeared first on FIR Podcast Network.
ALP 136: What does 2022 have in store for PR and marketing agencies?
January 10, 2022 14:00 - 20 minutes - 17.2 MBNo, this isn't a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off. Continue Reading → The post ALP 136: What does 2022 have in store for PR and marketing agencies? appeared first on FIR Podcast Network.