FIR Podcast Network
647 episodes - English - Latest episode: 1 day ago - ★★★★★ - 1 ratingFor Immediate Release: Podcasts for Communicators
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Episodes
ALP 129: How transparent should agency owners be?
November 22, 2021 14:00 - 23 minutes - 19.3 MBDuring the past couple of years, we have all learned a lot more about all of our professional connections because of the challenging work conditions many have had to endure. Continue Reading → The post ALP 129: How transparent should agency owners be? appeared first on FIR Podcast Network.
FIR #213: Getting Serious About The Metaverse
November 22, 2021 12:00 - 1 hour - 36 MBThe metaverse is front-and-center in this episode of The Hobson & Holtz Report as the future of the metaverse begins to take shape and businesses start to pay attention. Also in this episode: You.com is a new search engine that delivers clear advantages over Google for anyone conducting research (as opposed to simply looking for the answer to a question), a look at a methodology for businesses to ramp up their TikTok efforts, and Neville shares his observations about the Center Cam webcam. U...
FIR Interview: When Narrative Strategies Fail
November 21, 2021 21:14 - 30 minutes - 12.8 MBAnyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, "Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.") There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view. Does it always work? In one case, in one s...
Circle of Fellows #75: Your Future in Focus
November 21, 2021 19:51 - 59 minutes - 24.6 MBAs the world struggles with what’s next for the workplace in the wake of the global pandemic, take time to consider your career path as a communication professional. Neil Griffiths, Amanda Hamilton-Attwell, Mary Hills, and Brad Whitworth contributed their thoughts and experience to a Circle of Fellows focused on career assessment and planning, IABC’s Global Standard, strengths, professional development, certification, and more. Continue Reading → The post Circle of Fellows #75: Your Future ...
ALP 128: Agency client cancellation policies
November 19, 2021 14:00 - 25 minutes - 20.7 MBHow do you handle the cancellation clause of your client contracts? Continue Reading → The post ALP 128: Agency client cancellation policies appeared first on FIR Podcast Network.
Spin Sucks 172: 94% of Communicators think WHAT?
November 17, 2021 14:00 - 9 minutes - 8.87 MBIt’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do, outside of media impressions and advertising equivalencies—which I think we can all agree are bunk. But then digital marketing and communications... Continue Reading → The post Spin Sucks 172: 94% of Communicators think WHAT? appeared first on FIR Podcast Network.
ALP 127: How to handle agency employee side hustles
November 17, 2021 14:00 - 19 minutes - 16.1 MBIt is not uncommon for agency employees to want to do a bit of freelancing on the side. Some even have dreams of starting their own agency or other business. Continue Reading → The post ALP 127: How to handle agency employee side hustles appeared first on FIR Podcast Network.
ALP 126: The relationship between bottled water and agency pricing
November 15, 2021 14:00 - 20 minutes - 17.1 MBThe same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel. Continue Reading → The post ALP 126: The relationship between bottled water and agency pricing appeared first on FIR Podcast Network.
ALP 125: Can your agency do too good of a job for clients?
November 12, 2021 14:00 - 19 minutes - 16.5 MBIs it possible to lose your client’s business because you have done too good of a job for them? Continue Reading → The post ALP 125: Can your agency do too good of a job for clients? appeared first on FIR Podcast Network.
ALP 124: When agency owners get tired of their business
November 10, 2021 14:00 - 23 minutes - 19.7 MBWe talk with a lot of small PR and marketing agency owners who are weary of their own businesses. Continue Reading → The post ALP 124: When agency owners get tired of their business appeared first on FIR Podcast Network.
Spin Sucks 171: Don’t Stop Blogging!
November 10, 2021 14:00 - 10 minutes - 9.83 MBIn this week's episode of The Spin Sucks Podcast, Gini Dietrich breaks down this year's Orbit Media blogger survey and shares tips on how to drive revenue-generating opportunities through blogging. Continue Reading → The post Spin Sucks 171: Don’t Stop Blogging! appeared first on FIR Podcast Network.
CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee)
November 08, 2021 14:00 - 30 minutes - 24.5 MBIn this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game. Continue Reading → The post CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee) appeared first on FIR Podcast Network.
ALP 123: Are waitlists a good idea for your agency?
November 08, 2021 14:00 - 22 minutes - 18.6 MBIn this episode of the Agency Leadership Podcast, Chip and Gini discuss whether or not you should be using waitlists to manage demand for your agency’s services. Continue Reading → The post ALP 123: Are waitlists a good idea for your agency? appeared first on FIR Podcast Network.
ALP 122: Should you buy business insurance for your agency?
November 05, 2021 13:00 - 17 minutes - 14.4 MBIn this episode, Chip and Gini talk about insurance. Right up there with legal and accounting when it comes to favorite topics for agency owners. Continue Reading → The post ALP 122: Should you buy business insurance for your agency? appeared first on FIR Podcast Network.
CWC 78: How agencies can manage the new work landscape (featuring Miles Everson)
November 04, 2021 13:00 - 30 minutes - 24.8 MBMiles Everson, CEO of MBO Partners, joins Chip to talk about the challenges that agencies are facing in this new era of work — and how they can find success while mitigating risks. Continue Reading → The post CWC 78: How agencies can manage the new work landscape (featuring Miles Everson) appeared first on FIR Podcast Network.
Your Future in Focus: Next on Circle of Fellows
November 03, 2021 20:01As the world struggles with what’s next for the workplace in the wake of the global pandemic, take time to consider your career path as a communication professional. Join Neil Griffiths, Amanda Hamilton-Attwell, Mary Hills, and Brad Whitworth for a Circle of Fellows focused on career assessment and planning, IABC’s Global Standard, strengths, professional development, certification, and more. Continue Reading → The post Your Future in Focus: Next on Circle of Fellows appeared first on FIR P...
ALP 121: Use your calendar to manage your priorities
November 03, 2021 13:00 - 21 minutes - 17.6 MBIn this episode of the Agency Leadership Podcast, Chip and Gini discuss the importance of using your calendar to set, manage, and achieve your priorities. Continue Reading → The post ALP 121: Use your calendar to manage your priorities appeared first on FIR Podcast Network.
Spin Sucks 170: Communicating Return-to-Work
November 03, 2021 13:00 - 11 minutes - 10.8 MBOn this week's episode of The Spin Sucks Podcast, we discuss the important role of communicators bridging the communication gap between organizational leaders and employees in making return-to-work decisions. Continue Reading → The post Spin Sucks 170: Communicating Return-to-Work appeared first on FIR Podcast Network.
ALP: 120 The treatment of women in agencies
November 01, 2021 13:00 - 31 minutes - 25.5 MBThe Mad Men era of agencies is over. Or is it? Continue Reading → The post ALP: 120 The treatment of women in agencies appeared first on FIR Podcast Network.
FIR #212: When Worlds Collide
October 18, 2021 11:00 - 1 hour - 33.8 MBGaming. Blockchain. NFTs. The Metaverse. They are all colliding, creating something bigger than any single one of these platforms. In the October episode of For Immediate Release, Neville and Shel talk about this phenomenon and some of the companies making it happen. Also in this month's Hobson & Holtz Report, Neville and Shel discuss the rise of robo-voices, how some companies are taking a more authentic and organic approach to influence, the widening gap between employees and leaders when ...
Communication Ethics Front and Center in Next Circle of Fellows
October 13, 2021 16:11In this lively panel discussion, four IABC Fellows will explore the current ethical challenges facing communicators, discuss the role a code of ethics can (or cannot) play, and talk about how individual communicators can impact the public perception of PR and business through their own ethical behaviors. The session is scheduled for noon ET on Thursday, October 21. You'll be able to ask questions in real-time using YouTube Live's chat function. Continue Reading → The post Communication Ethi...
Spin Sucks 168: Exploring the Dark Side of Social Media
October 13, 2021 13:00 - 9 minutes - 12.7 MBOn today's episode of the Spin Sucks podcast, Gini Dietrich discusses the dark side of social media in light of Frances Haugen's testimony against Facebook, and shares her thoughts on what the solution may look like. Continue Reading → The post Spin Sucks 168: Exploring the Dark Side of Social Media appeared first on FIR Podcast Network.
Inside PR 554: Social Content Meets the Sound of Silence
October 06, 2021 15:19 - 20 minutes - 28.3 MBHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading → The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.
Spin Sucks 167: PR vs Journalists – Who is Telling The Truth?
October 06, 2021 13:00 - 8 minutes - 8.27 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses the complex (and often negative) relationship between the PR industry and journalists, and what can be done to improve it. Continue Reading → The post Spin Sucks 167: PR vs Journalists – Who is Telling The Truth? appeared first on FIR Podcast Network.
FIR B2B #150: B2B Marketing Truths from Ruth Stevens
October 01, 2021 14:11 - 19 minutes - 12.9 MBThis episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has taught marketing at the NYU Stern School, the Columbia Business School and the Indian Institute of Management in Bangalore. Before that ... Continue Reading → The post FIR B2B #150: B2B Marketing Truths from Ruth Stevens appeared first on FIR Podcast ...
#739: Lucas Root w/ Mitchell Levy on Thought Leader Life Credibility
October 01, 2021 08:50 - 5 minutes - 2.35 MBThis episode features #ThoughtLeader and #Expert Lucas Root. Continue Reading → The post #739: Lucas Root w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #211: Come On In! The Culture’s Great!
September 27, 2021 11:00 - 1 hour - 37 MBThe September installment of The Hobson & Holtz Report includes reports on these stories: Apple, Google, and Facebook are all in the news and none of it is good. In fact, some employees are up in arms. Gartner's Emerging Technology Hype Cycle for 2021 is out. There are CEOs who won't touch social media with a 10-foot pole. Then there are those who want nothing more than to post a meme that goes viral. Artificial Intelligence's place in the Gartner Hype Cycle gets its own deep dive. Peop...
Inside PR 553: Ethically, Legally, Responsibly
September 23, 2021 15:20 - 18 minutes - 26.1 MBAe talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic. The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.
Spin Sucks 166: Mental Health and the Great Resignation
September 22, 2021 13:00 - 8 minutes - 8.16 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses The Great Resignation and how companies are responding to the seismic shift of employees beginning to prioritize their mental health. Continue Reading → The post Spin Sucks 166: Mental Health and the Great Resignation appeared first on FIR Podcast Network.
#738: Sam Liebowitz w/ Mitchell Levy on Thought Leader Life Credibility
September 22, 2021 08:34 - 5 minutes - 2.47 MBThis episode features #ThoughtLeader and #Expert Sam Liebowitz. Continue Reading → The post #738: Sam Liebowitz w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Circle of Fellows #73: Communicating in a Changing Workforce
September 21, 2021 16:38 - 1 hour - 89.4 MBThere are dramatic changes afoot among employee populations. The biggest of these are pandemic-related, including hybrid workforces and employees required to adjust to new at-work realities, including continued social distancing and other measures designed to blunt the spread of viruses. In addition, employees are leaving their jobs in record numbers, part of the “great resignation,”... Continue Reading → The post Circle of Fellows #73: Communicating in a Changing Workforce appeared first o...
Spin Sucks 165: How Far We’ve Come
September 15, 2021 13:00 - 10 minutes - 9.69 MBOn this week’s episode of the Spin Sucks podcast, Gini Dietrich talks about what’s changed in the last 15 years since Spin Sucks launched, and how far the blog turned book turned podcast turned professional development site turned PESO Model Certification has come since then. Continue Reading → The post Spin Sucks 165: How Far We’ve Come appeared first on FIR Podcast Network.
#737: Joe Frankie III w/ Mitchell Levy on Thought Leader Life Credibility
September 14, 2021 11:38 - 5 minutes - 2.33 MBThis episode features #ThoughtLeader and #Expert Joe Frankie III. Continue Reading → The post #737: Joe Frankie III w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 164: Was it Really The Intern?
September 08, 2021 13:00 - 8 minutes - 8 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses how we all make mistakes in the workplace, and why companies have to stop blaming the interns for every misstep. Continue Reading → The post Spin Sucks 164: Was it Really The Intern? appeared first on FIR Podcast Network.
Inside PR 552: Envisioning Your New Workplace
September 07, 2021 22:35 - 18 minutes - 24.8 MBIt’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That's what we talk about on Inside PR episode 553. Continue Reading → The post Inside PR 552: Envisioning Your New Workplace appeared first on FIR Podcast Network.
#736: Caryn Ross w/ Mitchell Levy on Thought Leader Life Credibility
September 07, 2021 07:21 - 6 minutes - 2.96 MBThis episode features #ThoughtLeader and #Expert Caryn Ross. Continue Reading → The post #736: Caryn Ross w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Inside PR 551: The Future of the PR Industry
September 02, 2021 13:00 - 26 minutes - 36 MBOn episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. Continue Reading → The post Inside PR 551: The Future of the PR Industry appeared first on FIR Podcast Network.
Inside PR 553: The Future of the PR Industry
September 02, 2021 13:00 - 26 minutes - 36 MBOn this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. Continue Reading → The post Inside PR 553: The Future of the PR Industry appeared first on FIR Podcast Network.
Communicating in a Changing Workforce is Theme for IABC Fellows Panel
September 01, 2021 22:22There are dramatic changes afoot among employee populations. The biggest of these are pandemic-related, including hybrid workforces and employees required to adjust to new at-work realities, including continued social distancing and other measures designed to blunt the spread of viruses. In addition, employees are leaving their jobs in record numbers, part of the “great resignation,”... Continue Reading → The post Communicating in a Changing Workforce is Theme for IABC Fellows Panel appeare...
Spin Sucks 163: Mind the Pay Gap
September 01, 2021 13:00 - 9 minutes - 9.12 MBOn this week's episode of the Spin Sucks podcast, Gini Dietrich discusses the the unfair wage gap in the communications industry, how it disproportionately affects non-white men and women, and the responsibility of white colleagues to help fix it. Continue Reading → The post Spin Sucks 163: Mind the Pay Gap appeared first on FIR Podcast Network.
#735: Vaishali Nikhade w/ Mitchell Levy on Thought Leader Life Credibility
August 31, 2021 07:23 - 6 minutes - 3.13 MBThis episode features #ThoughtLeader and #Expert Vaishali Nikhade. Continue Reading → The post #735: Vaishali Nikhade w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 162: Where’s the Money?
August 25, 2021 13:00 - 10 minutes - 9.88 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses budget constraints on CMOs as a result of the pandemic, and what that means for the future of marketing. Continue Reading → The post Spin Sucks 162: Where’s the Money? appeared first on FIR Podcast Network.
#734: Eileen McDargh w/ Mitchell Levy on Thought Leader Life Credibility
August 24, 2021 07:36 - 5 minutes - 2.33 MBThis episode features #ThoughtLeader and #Expert Eileen McDargh. Continue Reading → The post #734: Eileen McDargh w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #210: Dipping Our Toes in the Metaverse
August 23, 2021 11:00 - 1 hour - 111 MBThe August installment of The Hobson & Holtz Report includes reports on these stories: Whatever it turns out to be, the metaverse is absolutely coming as the next iteration of the internet An update on NFTs: They have more staying power than we originally predicted Unpacking the vicious cycle of anger, hostility, and outrage on social networks Internal communicators need to get more involved in how managers manage Shades of Dooced! How a boss discovering a secret blog changed an employe...
Circle of Fellows #72: Time Will Tell
August 22, 2021 15:01 - 59 minutes - 24.6 MBDuring the recent IABC World Conference, Brad Whitworth and Mark Schumann led a highly rated interactive session that examined how we use time to positively impact worlds we hope to change, lives we want to touch, and differences we need to make. Brad and Mark reprised much of that session — joined by Alice Brink and Jane Mitchell — as the five of us discussed what we are doing with our time. Here’s how Brad and Mark describe the conversation: “We fill our days fighting the realities of tim...
Spin Sucks 161: Who’s Opening Your Pitch?
August 18, 2021 13:00 - 9 minutes - 8.75 MBIn this episode of the Spin Sucks Podcast, Gini Dietrich discusses a recent survey that outlined the statistics around how many PR pitches actually get opened, and advises how to ensure your pitch stands out. Continue Reading → The post Spin Sucks 161: Who’s Opening Your Pitch? appeared first on FIR Podcast Network.
#732-733: Russo, Martignetti w/ Mitchell Levy on Thought Leader Life Credibility
August 17, 2021 09:20 - 11 minutes - 5.09 MBThis episode features #ThoughtLeaders and #Experts Matthew Russo, and Tony Martignetti. Continue Reading → The post #732-733: Russo, Martignetti w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#730-731: Harris, Quayle w/ Mitchell Levy on Thought Leader Life Credibility
August 12, 2021 06:12 - 9 minutes - 4.34 MBThis episode features #ThoughtLeaders and #Experts Omar L. Harris, and Peter Quayle. Continue Reading → The post #730-731: Harris, Quayle w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 160: Fighting PR’s (Unfairly) Negative Reputation
August 11, 2021 13:00 - 9 minutes - 8.8 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses the inaccurate reputation of the PR industry, and what we can do to correct it. Continue Reading → The post Spin Sucks 160: Fighting PR’s (Unfairly) Negative Reputation appeared first on FIR Podcast Network.
FIR B2B #149: Cutting Out the Middleman in B2B PR
August 10, 2021 13:48 - 16 minutes - 9.52 MBWe speak with Dan Simon, CEO of Qwoted, a startup that connects journalists to expert sources. He tells how his service is flipping the PR paradigm on its head by letting journalists initiate the conversation and cutting out the need for pitches. Continue Reading → The post FIR B2B #149: Cutting Out the Middleman in B2B PR appeared first on FIR Podcast Network.