FIR Podcast Network
620 episodes - English - Latest episode: 1 day ago - ★★★★★ - 1 ratingFor Immediate Release: Podcasts for Communicators
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Episodes
Pivoting the FIR Podcast
January 10, 2022 11:01When Shel and I started the For Immediate Release podcast, usually abbreviated to 'FIR,' in January 2005, we had a big vision for it. We wanted to have a conversation about topics that interested us at that intersection of business, communication, and technology. As we noted in a post on December 21, 2004, introducing the forthcoming podcast, “We’ll bring a balanced view on what’s going on in the US and Europe in communication, technology and other relevant topics.” We thought others might...
FIR #216: FIR Joins MPN
January 06, 2022 23:20 - 11 minutes - 16.4 MBThe "For Immediate Release" podcast is joining the Marketing Podcast Network (MPN), the new podcast network from Jason Falls. What does this mean to current listeners? Not a damn thing. The podcast will continue to be available on the FIR Podcast Network and your current subscription will work just fine. But we wanted to let you know about the MPN and why we're making our show available there. Listen for details. Continue Reading → The post FIR #216: FIR Joins MPN appeared first on FIR Podc...
Spin Sucks 177: A PESO Model Primer
January 05, 2022 14:00 - 16 minutes - 14.8 MBOn this week's episode of The Spin Sucks Podcast, Gini Dietrich dives into the PESO Model, explains why it is so effective at driving business results, and shares how to integrate it into your communications plan. Continue Reading → The post Spin Sucks 177: A PESO Model Primer appeared first on FIR Podcast Network.
Adding Value Through Communication on the Next Circle of Fellows
January 03, 2022 18:18How leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn't just happen. In the first Circle of Fellows broadcast of 2022, four IABC Fellows will explore the various dimensions of communicating for results that matter, from knowing what's keeping leaders awake at night, the elements of the business and strategic plans, establishing the means of assessing the results of the communication, and how to ...
ALP 135: How agencies should handle procurement and legal
January 03, 2022 14:00 - 25 minutes - 20.8 MBMost agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn't without good reason. Continue Reading → The post ALP 135: How agencies should handle procurement and legal appeared first on FIR Podcast Network.
FIR #215: Communication Trends for 2022
January 03, 2022 13:00 - 14 minutes - 20.3 MBThis is the first of our new shorter episodes that will complement the monthly "Hobson & Holtz Report." Today, Neville and She share their thoughts on trends that will affect communicators in 2022. Continue Reading → The post FIR #215: Communication Trends for 2022 appeared first on FIR Podcast Network.
Listener Survey: Help Shape FIR’s Future
December 24, 2021 01:13It has been some time since FIR conducted a listener survey. For a variety of reasons, we decided it's well past time to learn why you listen, what you like most (and least) about the show, what you would like to hear on the podcast that you are not hearing now, and other information we can use to make FIR more useful, valuable, and entertaining for you. TAKE THE SURVEY Continue Reading → The post Listener Survey: Help Shape FIR’s Future appeared first on FIR Podcast Network.
Circle of Fellows #76: How Healthy Is Your Organization’s Culture?
December 21, 2021 17:43 - 58 minutes - 24.1 MBAs the new year begins, before you set your resolutions in stone, ask yourself, “How healthy is the culture of the organization where I work or the clients I serve?” And, with what you learn, consider new resolutions to make a place to work a more welcoming environment for the contributions people want to make and the ideas they want to share. IABC Fellows Alice Brink, Martha Muzychka, Lety Narvaez, and Mark Schumann took a close look at how to diagnose, develop, and deliver a culture that...
EPISODE #59: OUR BEST IC EXPERT ADVICE FROM FROM 2021
December 20, 2021 20:29 - 22 minutes - 26.2 MBWhew - what year 2021 was for internal communications. You were overworked but overdelivered - and you did it all (most of the time) with passion and enthusiasm. We hope all of you are getting some well-deserved rest and peace as we wind down these final few weeks. We leave all of you with a final EE Voice gift -- one podcast with the best IC ideas and advice from our 2021 guests, in just 20 minutes. Here are highlights of the best insights from the year’s conversations: David Murray on...
FIR B2B #152: What to Do When your Facebook Account Has Been Hacked
December 20, 2021 14:20 - 16 minutes - 10.9 MBFacebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account. Continue Reading → The post FIR B2B #152: What to Do When your Facebook Account Has Been Hacked appeared first on FIR Podcast Network.
ALP 134: Improving agency employee retention
December 20, 2021 14:00 - 19 minutes - 17.5 MBWith the Great Resignation putting increased pressure on an already tight labor market, agencies are rightly concerned not just about recruiting new employees, but also retaining the talent they already have. Continue Reading → The post ALP 134: Improving agency employee retention appeared first on FIR Podcast Network.
FIR #214: The Hope and The Hype of Web3
December 20, 2021 12:00 - 1 hour - 39.2 MBIn the December Hobson and Holtz Report, Neville and Shel make a few announcements about the future of the show, including an imminent listener survey and plans for short conversations multiple times per week in addition to the monthly flagship show. Also in this episode: A Facebook executive blames society for misinformation and absolves MetaPKAFacebook of any responsibility; the top communicators at better.com resigned after the company's CEO sacked 900 employees on a Zoom call they all th...
Spin Sucks 176: Creating a Culture of Trust
December 15, 2021 14:00 - 11 minutes - 10.2 MBWhile there has been a great decrease in trust in the media these past couple of years, communicators have the capability to step in and do something about it. Gini Dietrich discusses this and more on this week's episode of The Spin Sucks Podcast. Continue Reading → The post Spin Sucks 176: Creating a Culture of Trust appeared first on FIR Podcast Network.
Inside PR 557: Trends We’re Watching in 2022
December 14, 2021 22:46 - 25 minutes - 35 MBWell, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it’s not that dramatic, really. But Gini,... Continue Reading → The post Inside PR 557: Trends We’re Watching in 2022 appeared first on FIR Podcast Network.
ALP 133: Getting the client’s perspective on agency relationships
December 13, 2021 14:00 - 31 minutes - 26.1 MBIn this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation. Continue Reading → The post ALP 133: Getting the client’s perspective on agency relationships appeared first on FIR Podcast Network.
Spin Sucks 175: 7 Steps to Starting a PR Firm (Or Side Gig)
December 08, 2021 14:00 - 9 minutes - 8.88 MBStarting your own business is a dream for many, but can be daunting to make a reality. On this week's episode of The Spin Sucks Podcast, Gini Dietrich breaks down 7 steps on how to start your own PR firm. Continue Reading → The post Spin Sucks 175: 7 Steps to Starting a PR Firm (Or Side Gig) appeared first on FIR Podcast Network.
ALP 132: Assigning and communicating roles for agency team members
December 06, 2021 14:00 - 26 minutes - 21.6 MBClients often want to know who at the agency does what. It might be because they want to understand the work that they're getting, but it also might be because they want to go directly to individuals for certain things. Continue Reading → The post ALP 132: Assigning and communicating roles for agency team members appeared first on FIR Podcast Network.
How Healthy is Your Organization’s Culture (and What Can You Do About It)?
December 01, 2021 21:07Join Alice Brink, Martha Muzychka, Lety Narvaez, and Mark Schumann in taking a close look at how to diagnose, develop and deliver a culture that resonates with what matters to people, and what’s needed by organizations, where every voice is welcomed and heard. Continue Reading → The post How Healthy is Your Organization’s Culture (and What Can You Do About It)? appeared first on FIR Podcast Network.
Spin Sucks 174: How to Create Accurate PR Measurement
November 30, 2021 15:00 - 13 minutes - 12.7 MBOne of the things that continue to allude communicators is measurement, which is what Gini Dietrich discusses on this week's episode of the Spin Sucks podcast. Continue Reading → The post Spin Sucks 174: How to Create Accurate PR Measurement appeared first on FIR Podcast Network.
Episode #58 – David Murray urges comms pros to stop messaging, start listening in an “Effort to Understand”
November 30, 2021 14:12 - 43 minutes - 50.4 MBIn this episode, I’m joined by author, communications expert and dear friend David Murray, who recently released his book, An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half. David has written for The New York Times, The Atlantic Monthly and The Chicago Tribune and published several other books. He also leads the global Professional Speechwriters Association and the Executive Communication Council (ECC) and pens the daily blog “Writing Boots.” In our c...
ALP 131: Moving your agency to a 4-day work week
November 26, 2021 14:00 - 23 minutes - 19 MBWith all of the talk about the Great Resignation and the challenges many agencies are having hiring and retaining workers, is now the time to adopt a 4-day work week? Continue Reading → The post ALP 131: Moving your agency to a 4-day work week appeared first on FIR Podcast Network.
Spin Sucks 173: “No Comment.”
November 24, 2021 14:00 - 9 minutes - 8.38 MBIn this week's episode of The Spin Sucks Podcast, Gini Dietrich discusses the complicated nature of background in journalism and what prompted The Verge to update their policy. Continue Reading → The post Spin Sucks 173: “No Comment.” appeared first on FIR Podcast Network.
ALP 130: Know when (and how) to stay in your own lane as an agency
November 24, 2021 14:00 - 22 minutes - 19 MBAgency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client's real challenges and opportunities. Continue Reading → The post ALP 130: Know when (and how) to stay in your own lane as an agency appeared first on FIR Podcast Network.
ALP 129: How transparent should agency owners be?
November 22, 2021 14:00 - 23 minutes - 19.3 MBDuring the past couple of years, we have all learned a lot more about all of our professional connections because of the challenging work conditions many have had to endure. Continue Reading → The post ALP 129: How transparent should agency owners be? appeared first on FIR Podcast Network.
FIR #213: Getting Serious About The Metaverse
November 22, 2021 12:00 - 1 hour - 36 MBThe metaverse is front-and-center in this episode of The Hobson & Holtz Report as the future of the metaverse begins to take shape and businesses start to pay attention. Also in this episode: You.com is a new search engine that delivers clear advantages over Google for anyone conducting research (as opposed to simply looking for the answer to a question), a look at a methodology for businesses to ramp up their TikTok efforts, and Neville shares his observations about the Center Cam webcam. U...
FIR Interview: When Narrative Strategies Fail
November 21, 2021 21:14 - 30 minutes - 12.8 MBAnyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, "Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.") There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view. Does it always work? In one case, in one s...
Circle of Fellows #75: Your Future in Focus
November 21, 2021 19:51 - 59 minutes - 24.6 MBAs the world struggles with what’s next for the workplace in the wake of the global pandemic, take time to consider your career path as a communication professional. Neil Griffiths, Amanda Hamilton-Attwell, Mary Hills, and Brad Whitworth contributed their thoughts and experience to a Circle of Fellows focused on career assessment and planning, IABC’s Global Standard, strengths, professional development, certification, and more. Continue Reading → The post Circle of Fellows #75: Your Future ...
ALP 128: Agency client cancellation policies
November 19, 2021 14:00 - 25 minutes - 20.7 MBHow do you handle the cancellation clause of your client contracts? Continue Reading → The post ALP 128: Agency client cancellation policies appeared first on FIR Podcast Network.
Spin Sucks 172: 94% of Communicators think WHAT?
November 17, 2021 14:00 - 9 minutes - 8.87 MBIt’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do, outside of media impressions and advertising equivalencies—which I think we can all agree are bunk. But then digital marketing and communications... Continue Reading → The post Spin Sucks 172: 94% of Communicators think WHAT? appeared first on FIR Podcast Network.
ALP 127: How to handle agency employee side hustles
November 17, 2021 14:00 - 19 minutes - 16.1 MBIt is not uncommon for agency employees to want to do a bit of freelancing on the side. Some even have dreams of starting their own agency or other business. Continue Reading → The post ALP 127: How to handle agency employee side hustles appeared first on FIR Podcast Network.
ALP 126: The relationship between bottled water and agency pricing
November 15, 2021 14:00 - 20 minutes - 17.1 MBThe same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel. Continue Reading → The post ALP 126: The relationship between bottled water and agency pricing appeared first on FIR Podcast Network.
ALP 125: Can your agency do too good of a job for clients?
November 12, 2021 14:00 - 19 minutes - 16.5 MBIs it possible to lose your client’s business because you have done too good of a job for them? Continue Reading → The post ALP 125: Can your agency do too good of a job for clients? appeared first on FIR Podcast Network.
ALP 124: When agency owners get tired of their business
November 10, 2021 14:00 - 23 minutes - 19.7 MBWe talk with a lot of small PR and marketing agency owners who are weary of their own businesses. Continue Reading → The post ALP 124: When agency owners get tired of their business appeared first on FIR Podcast Network.
Spin Sucks 171: Don’t Stop Blogging!
November 10, 2021 14:00 - 10 minutes - 9.83 MBIn this week's episode of The Spin Sucks Podcast, Gini Dietrich breaks down this year's Orbit Media blogger survey and shares tips on how to drive revenue-generating opportunities through blogging. Continue Reading → The post Spin Sucks 171: Don’t Stop Blogging! appeared first on FIR Podcast Network.
CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee)
November 08, 2021 14:00 - 30 minutes - 24.5 MBIn this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game. Continue Reading → The post CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee) appeared first on FIR Podcast Network.
ALP 123: Are waitlists a good idea for your agency?
November 08, 2021 14:00 - 22 minutes - 18.6 MBIn this episode of the Agency Leadership Podcast, Chip and Gini discuss whether or not you should be using waitlists to manage demand for your agency’s services. Continue Reading → The post ALP 123: Are waitlists a good idea for your agency? appeared first on FIR Podcast Network.
ALP 122: Should you buy business insurance for your agency?
November 05, 2021 13:00 - 17 minutes - 14.4 MBIn this episode, Chip and Gini talk about insurance. Right up there with legal and accounting when it comes to favorite topics for agency owners. Continue Reading → The post ALP 122: Should you buy business insurance for your agency? appeared first on FIR Podcast Network.
CWC 78: How agencies can manage the new work landscape (featuring Miles Everson)
November 04, 2021 13:00 - 30 minutes - 24.8 MBMiles Everson, CEO of MBO Partners, joins Chip to talk about the challenges that agencies are facing in this new era of work — and how they can find success while mitigating risks. Continue Reading → The post CWC 78: How agencies can manage the new work landscape (featuring Miles Everson) appeared first on FIR Podcast Network.
Your Future in Focus: Next on Circle of Fellows
November 03, 2021 20:01As the world struggles with what’s next for the workplace in the wake of the global pandemic, take time to consider your career path as a communication professional. Join Neil Griffiths, Amanda Hamilton-Attwell, Mary Hills, and Brad Whitworth for a Circle of Fellows focused on career assessment and planning, IABC’s Global Standard, strengths, professional development, certification, and more. Continue Reading → The post Your Future in Focus: Next on Circle of Fellows appeared first on FIR P...
ALP 121: Use your calendar to manage your priorities
November 03, 2021 13:00 - 21 minutes - 17.6 MBIn this episode of the Agency Leadership Podcast, Chip and Gini discuss the importance of using your calendar to set, manage, and achieve your priorities. Continue Reading → The post ALP 121: Use your calendar to manage your priorities appeared first on FIR Podcast Network.
Spin Sucks 170: Communicating Return-to-Work
November 03, 2021 13:00 - 11 minutes - 10.8 MBOn this week's episode of The Spin Sucks Podcast, we discuss the important role of communicators bridging the communication gap between organizational leaders and employees in making return-to-work decisions. Continue Reading → The post Spin Sucks 170: Communicating Return-to-Work appeared first on FIR Podcast Network.
ALP: 120 The treatment of women in agencies
November 01, 2021 13:00 - 31 minutes - 25.5 MBThe Mad Men era of agencies is over. Or is it? Continue Reading → The post ALP: 120 The treatment of women in agencies appeared first on FIR Podcast Network.
FIR #212: When Worlds Collide
October 18, 2021 11:00 - 1 hour - 33.8 MBGaming. Blockchain. NFTs. The Metaverse. They are all colliding, creating something bigger than any single one of these platforms. In the October episode of For Immediate Release, Neville and Shel talk about this phenomenon and some of the companies making it happen. Also in this month's Hobson & Holtz Report, Neville and Shel discuss the rise of robo-voices, how some companies are taking a more authentic and organic approach to influence, the widening gap between employees and leaders when ...
Communication Ethics Front and Center in Next Circle of Fellows
October 13, 2021 16:11In this lively panel discussion, four IABC Fellows will explore the current ethical challenges facing communicators, discuss the role a code of ethics can (or cannot) play, and talk about how individual communicators can impact the public perception of PR and business through their own ethical behaviors. The session is scheduled for noon ET on Thursday, October 21. You'll be able to ask questions in real-time using YouTube Live's chat function. Continue Reading → The post Communication Ethi...
Spin Sucks 168: Exploring the Dark Side of Social Media
October 13, 2021 13:00 - 9 minutes - 12.7 MBOn today's episode of the Spin Sucks podcast, Gini Dietrich discusses the dark side of social media in light of Frances Haugen's testimony against Facebook, and shares her thoughts on what the solution may look like. Continue Reading → The post Spin Sucks 168: Exploring the Dark Side of Social Media appeared first on FIR Podcast Network.
Inside PR 554: Social Content Meets the Sound of Silence
October 06, 2021 15:19 - 20 minutes - 28.3 MBHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading → The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.
Spin Sucks 167: PR vs Journalists – Who is Telling The Truth?
October 06, 2021 13:00 - 8 minutes - 8.27 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses the complex (and often negative) relationship between the PR industry and journalists, and what can be done to improve it. Continue Reading → The post Spin Sucks 167: PR vs Journalists – Who is Telling The Truth? appeared first on FIR Podcast Network.
FIR B2B #150: B2B Marketing Truths from Ruth Stevens
October 01, 2021 14:11 - 19 minutes - 12.9 MBThis episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has taught marketing at the NYU Stern School, the Columbia Business School and the Indian Institute of Management in Bangalore. Before that ... Continue Reading → The post FIR B2B #150: B2B Marketing Truths from Ruth Stevens appeared first on FIR Podcast ...
#739: Lucas Root w/ Mitchell Levy on Thought Leader Life Credibility
October 01, 2021 08:50 - 5 minutes - 2.35 MBThis episode features #ThoughtLeader and #Expert Lucas Root. Continue Reading → The post #739: Lucas Root w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #211: Come On In! The Culture’s Great!
September 27, 2021 11:00 - 1 hour - 37 MBThe September installment of The Hobson & Holtz Report includes reports on these stories: Apple, Google, and Facebook are all in the news and none of it is good. In fact, some employees are up in arms. Gartner's Emerging Technology Hype Cycle for 2021 is out. There are CEOs who won't touch social media with a 10-foot pole. Then there are those who want nothing more than to post a meme that goes viral. Artificial Intelligence's place in the Gartner Hype Cycle gets its own deep dive. Peop...