FIR Podcast Network
647 episodes - English - Latest episode: about 20 hours ago - ★★★★★ - 1 ratingFor Immediate Release: Podcasts for Communicators
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Episodes
FIR #269: Doppelgängers Everywhere!
July 14, 2022 22:14 - 14 minutes - 33.4 MBSoon golfers and fans of the sport will be able to interact one-on-one with the legendary Golden Bear, Jack Nicklaus. Well, not Nicklaus himself, but his digital twin. Nicklaus spent hours in a studio having every facial expression and gesture recorded. The first digital twin will be of his 37-year-old self, but more are planned. And rest assured, Nicklaus won't be the last celebrity to make himself "available" as a digital twin in the online world. And there's more to digital twins than cel...
FIR #268: NFTs in the Checkout Lane
July 13, 2022 16:31 - 16 minutes - 39.6 MBWhile some assume NFTs are on their way out as the value of digital artwork has plummeted, brick-and-mortar retailers are increasingly finding ways to offer the ability to mint NFTs right in their stores. In this episode, Neville and Shel look at some of the latest developments in the evolution of collectible NFTs. Continue Reading → The post FIR #268: NFTs in the Checkout Lane appeared first on FIR Podcast Network.
FIR #267: Rebuilding Trust After An Ethics Scandal
July 08, 2022 00:01 - 13 minutes - 32 MBFor years, Ernst & Young auditors have been cheating on an ethics test required for them to retain their Certified Public Accountant status. The U.S. Securities and Exchange Commission has levied a record $100 million fine, both for the cheating and the Big Four accounting firm's failure to assist in the SEC's investigation. Now that it has all gone public, what can E&Y do to rebuild trust among its clients and the public? Neville and Shel share what reputation experts have to say along with...
FIR #266: How Many Trillions Will The Metaverse Be Worth?
July 05, 2022 21:37 - 14 minutes - 6.8 MBBig Four accounting firm KPMG has committed $30 million to the metaverse in order to establish an "innovation hub" and train employees so they will be prepared to work with clients as the metaverse becomes a more common interface. Like many organizations, KPMG is citing breathtaking figures as it predicts the metaverse's eventual value. Neville and Shel discuss KPMG's move, various metaverse valuations, and other metaverse-related news and information in this FIR short. Continue Reading → T...
Circle of Fellows #83: What Communication Is…and Isn’t
July 01, 2022 16:25Ask leaders what "communication" is and you are likely to hear a wide range of answers, especially when it comes to the role of a company communication function. Some of those answers may be accurate, others not so much. Too often, leaders see communication as a one-way messaging function, for example. In the first of this two-part discussion, four IABC Fellows will explore exactly what communication is...and isn't. Continue Reading → The post Circle of Fellows #83: What Communication Is…an...
FIR #265: Fired Over Zoom
June 30, 2022 22:06 - 16 minutes - 7.67 MBAs the economy cooks, inflation ratchets up, and interest rates rise, some companies are faced with laying off staff. As we have moved to remote and hybrid work, how those layoffs are handled is changing. But is it ever a good idea to lay someone off over Zoom or Teams? And if so, are there good and bad ways to go about it? Continue Reading → The post FIR #265: Fired Over Zoom appeared first on FIR Podcast Network.
#63 – Roe v Wade: Communicators on alert for legal implications
June 30, 2022 19:16 - 5 MBOn June 24, 2022, the Supreme Court overturned the 1973 Roe v Wade ruling that had legalized abortion nationwide. Immediately following the announcement, several companies – including Amazon, Apple, Microsoft, Lyft, Dick’s Sporting Goods and JPMorgan Chase – announced that they were offering to cover travel costs for employees who must travel out of state for abortions. This clearly has implications for communicators who are facing the need to respond to their internal and external audience...
FIR B2B #157: Why the End of Third-Party Cookies is a Bigger Deal than You Think
June 23, 2022 13:59 - 15 minutes - 9.34 MBWe speak to Chris Matty, the co-founder and Chief Revenue Officer at Versium, Inc. about the demise of web tracking cookies and what will replace this technology in the future. Continue Reading → The post FIR B2B #157: Why the End of Third-Party Cookies is a Bigger Deal than You Think appeared first on FIR Podcast Network.
FIR #264: On Background
June 21, 2022 20:10 - 15 minutes - 7.1 MBFrom the title of this episode, you might think we were talking about company sources going on background when speaking to a reporter. (Quick advice: Don't. Either be on the record or don't talk to a journalist.) But that's not what this episode is about. Instead, we're talking about Zoom backgrounds (or Teams, or Skype, or Webex, or Google Meet, or whatever). With flexible work the order of the day in many organizations, is it time to give serious consideration to what people see behind you...
FIR #263: It’s Alive! (AI, That Is. Or Is It?)
June 20, 2022 11:00 - 1 hour - 36.7 MBIn the monthly long-form episode for June, Neville and Shel consider a Google employee's claim that the company's AI has become sentient, the reactions the claim has provoked, and what it might mean for business communicators. Also in this episode: Is being in the office really the only way for employees who don't normally work together to encounter one another? The tangled truth about NFTs and copyright Now that the metaverse is gaining momentum, it's time to consider how to market and c...
Circle of Fellows #82: Meet the 2022 Class of IABC Fellows
June 18, 2022 19:02 - 1 hour - 24.9 MBIn this special episode of “Circle of Fellows,” meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York later this month). This conversation with Zora Artis, Sue Heuman, and Robin McCasland included their professional journeys and their core philosophies and beliefs about organizational communication. The conversation was moderated by Shel Holtz. Continue Reading → The post Circle of Fellows #82: Meet t...
CWC 85: Grow your agency by developing relationships at scale (featuring Dan Englander)
June 15, 2022 13:00 - 29 minutes - 23.4 MBIn this episode of Chats with Chip, Dan Englander of Sales Schema explains how agencies can develop these relationships at scale — even with limited resources. Continue Reading → The post CWC 85: Grow your agency by developing relationships at scale (featuring Dan Englander) appeared first on FIR Podcast Network.
FIR #262: You’re Hired! Or Not…
June 14, 2022 21:51 - 13 minutes - 6.37 MBIn the tech industry, there's a trend: Rescinding offer letters as a cost-cutting measure. In this short episode of "For Immediate Release," Neville and Shel explore the PR and internal comms repercussions of these moves. Continue Reading → The post FIR #262: You’re Hired! Or Not… appeared first on FIR Podcast Network.
Episode #62: Mike Klein: Challenging Our Traditional Approach to Employee Engagement
June 14, 2022 12:09 - 28 minutes - 32.4 MBWe’re back after a brief hiatus and are ecstatic to be joined by author, internal communications leader, and our "welcome rebel” Mike Klein. Principal of Changing the Terms and Senior Strategic Advisor for Sparrow Connected, Mike has made it his personal mission to challenge the status quo and advance the effectiveness of internal communications. His recently published e-book, “Employee Engagement or BUSINESS IMPACT? It's Time To Choose,” takes on the current state of employee engagement a...
#743: Zachariah Moreno w/ Mitchell Levy on Thought Leader Life Credibility
June 13, 2022 13:05 - 4 minutes - 1.97 MBThis episode features #ThoughtLeader and #Expert Zachariah Moreno. Continue Reading → The post #743: Zachariah Moreno w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#742: Marius Bill w/ Mitchell Levy on Thought Leader Life Credibility
June 13, 2022 13:00 - 5 minutes - 2.39 MBThis episode features #ThoughtLeader and #Expert Marius Bill. Continue Reading → The post #742: Marius Bill w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 203: Women Change Everything
June 08, 2022 13:00 - 9 minutes - 8.62 MBWhat changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week’s episode of Spin Sucks. Continue Reading → The post Spin Sucks 203: Women Change Everything appeared first on FIR Podcast Network.
FIR #261: Crossing the Line When Surveilling Employees on Social Media
June 07, 2022 21:03 - 16 minutes - 7.62 MBAs it faced a unionization effort, Tesla contracted with a PR agency (where one of its communication directors once worked in an executive capacity) to spy on employees, including those in a semi-private Facebook group, an activity one academic found unethical. While there is nothing wrong with a company monitoring employees' online activities, there are lines that should not be crossed. Was one of those lines crossed in this case? Continue Reading → The post FIR #261: Crossing the Line Whe...
#741: Valerie Sheppard w/ Mitchell Levy on Thought Leader Life Credibility
June 06, 2022 13:00 - 5 minutes - 2.61 MBThis episode features #ThoughtLeader and #Expert Valerie Sheppard. Continue Reading → The post #741: Valerie Sheppard w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #260: Grappling With Authenticity
June 02, 2022 23:45 - 14 minutes - 6.77 MBWe all know that leaders should strive for authenticity. What does that mean, exactly? It's easy to say authenticity is being who you are, but when you're meeting with a department that is struggling to succeed, are you the person who rocks out at concerts? The one who coos little nothings in the ear of your significant other? There's more to authenticity than just being genuine. Communicators need to understand the nuances since most leaders don't have the time for a graduate-level course o...
Meet the 2022 Class of IABC Fellows on June 17
June 01, 2022 20:42In this special episode of "Circle of Fellows," you will meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York ater this month). You will have the opportunity to ask questions and share observations as Zora Artis, Sue Heuman, and Robin McCasland share their professional journeys and discuss their core philosophies and beliefs about organizational communication. The conversation, moderated by Shel Holtz...
Meet the 2022 Class of IABC Fellows on June 16
June 01, 2022 20:42In this special episode of "Circle of Fellows," you will meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York ater this month). You will have the opportunity to ask questions and share observations as Zora Artis, Sue Heuman, and Robin McCasland share their professional journeys and discuss their core philosophies and beliefs about organizational communication. The conversation, moderated by Shel Holtz...
Spin Sucks 202: Focusing on the Positive
June 01, 2022 13:00 - 9 minutes - 8.43 MBAt the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary. Continue Reading → The post Spin Sucks 202: Focusing on the Positive appeared first on FIR Podcast Network.
ALP 153: Sharing your agency’s internal work product with clients
May 30, 2022 13:00 - 18 minutes - 15.4 MBIn this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic. Continue Reading → The post ALP 153: Sharing your agency’s internal work product with clients appeared first on FIR Podcast Network.
FIR #259: Trust Rises in Companies That Left Russia
May 26, 2022 23:50 - 15 minutes - 7.3 MBA new mid-year Trust Barometer is out from Edelman, and the news is excellent for most things Western (and bad for all things autocratic). Who in the West didn't fare well? Companies that have opted to continue doing business in Russia. Continue Reading → The post FIR #259: Trust Rises in Companies That Left Russia appeared first on FIR Podcast Network.
Spin Sucks 201: Preparing for the Inevitable
May 25, 2022 13:00 - 16 minutes - 14.7 MBWhat should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride. Continue Reading → The post Spin Sucks 201: Preparing for the Inevitable appeared first on FIR Podcast Network.
FIR #258: How to Brief an Executive
May 24, 2022 22:49 - 14 minutes - 6.8 MBCommunicators worldwide covet a seat at the leadership table (wherever that mythical table may be). But if executives don't even want you to brief them on issues that matter to them, that seat will never materialize. In this FIR podcast short, Neville and Shel discuss how to give an effective executive briefing -- and get one step closer to that seat. Continue Reading → The post FIR #258: How to Brief an Executive appeared first on FIR Podcast Network.
ALP 152: What kind of content should you create to market your agency?
May 23, 2022 13:00 - 24 minutes - 19.8 MBIn this episode of the Agency Leadership Podcast, Chip and Gini look at both the substance and delivery method to help you better understand what works — and what doesn't. Continue Reading → The post ALP 152: What kind of content should you create to market your agency? appeared first on FIR Podcast Network.
FIR #257: Purpose Vs. Polarization
May 23, 2022 11:00 - 1 hour - 41.6 MBFor the past several years, momentum has been building as more and more organizations -- recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions -- articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court's abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the cor...
Circle of Fellows #81: Research and Measurement
May 22, 2022 19:08 - 59 minutes - 24.6 MBWith today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives. Four IABC Fellows dove into research and measurement in the next Circle of Fellows, a monthly live broadcast featuring IABC Fellows in conversation about a tim...
FIR #256: Comms Influence in the C-Suite
May 19, 2022 20:57 - 15 minutes - 6.99 MBThe COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions. Continue Reading → The post FIR #256: Comms Influence in the C-Suite appeared first on FIR Podcast Network.
Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode!
May 18, 2022 13:00 - 7 minutes - 7.04 MBWe’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest. Continue Reading → The post Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode! appeared first on FIR Podcast Network.
A Conversation with Mini-Me. Happy 200th Episode!
May 18, 2022 13:00 - 7 minutes - 7.04 MBWe’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest. Continue Reading → The post A Conversation with Mini-Me. Happy 200th Episode! appeared first on FIR Podcast Network.
FIR #255: How TikTok Makes Spreadsheets Cool
May 17, 2022 22:15 - 14 minutes - 6.67 MBMicro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft's ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators. Continue Reading → The post F...
ALP 151: Letting go as an agency owner
May 16, 2022 13:00 - 23 minutes - 19 MBIn this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today. Continue Reading → The post ALP 151: Letting go as an agency owner appeared first on FIR Podcast Network.
FIR #254: AR You Ready?
May 12, 2022 21:47 - 13 minutes - 6.21 MBGoogle used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR's killer app. They don't look bad, either. Continue Reading → The post FIR #254: AR You Ready? appeared first on FIR Podcast Network.
CWC 84: Leveraging overseas talent to grow your agency
May 11, 2022 13:00 - 28 minutes - 22.7 MBIn this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce. Continue Reading → The post CWC 84: Leveraging overseas talent to grow your agency appeared first on FIR Podcast Network.
FIR #253: Blockchain In Your House
May 10, 2022 21:25 - 14 minutes - 6.59 MBSearch "blockchain" and you're sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad range of reasons. Yet blockchain is already managing processes in the background -- some of which you may already be using in your own home. Neville and Shel explore some of the ways blockchain-based technologies are becoming everyday tools and what this means for communicators. Continue Reading → The post FIR #253: Blockchai...
FIR #252: Managers, Not Bosses
May 06, 2022 18:30 - 12 minutes - 5.94 MBMatthew Rechs confesses that he was not a great manager at first but he learned some fundamental rules that will benefit anyone who hopes to be more than an old-school boss. For internal communicators, Rechs' "promises" -- first published as a series of tweets -- can serve as the foundation for a targeted effort to elevate effective management in your organization. Continue Reading → The post FIR #252: Managers, Not Bosses appeared first on FIR Podcast Network.
#740: Susan Drumm w/ Mitchell Levy on Thought Leader Life Credibility
May 04, 2022 15:00 - 4 minutes - 2.28 MBThis episode features #ThoughtLeader and #Expert Susan Drumm. Continue Reading → The post #740: Susan Drumm w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks #194: It Needs to Be a Perfect Pitch
May 04, 2022 13:00 - 11 minutes - 10.5 MBEarned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022. Continue Reading → The post Spin Sucks #194: It Needs to Be a Perfect Pitch appeared first on FIR Podcast Network.
FIR #251: Proof of Attendance
May 03, 2022 22:23 - 13 minutes - 6.27 MBPOAPs are getting to be a big deal, with Warner Music inking a deal with the organization behind them. Never heard of POAP? It's the Proof of Attendance Protocol, used to mint a special kind of NFT that serves as proof you were there, whether it's a concert, a conference, or some other kind of event or activity. Their use by businesses is inevitable. Even internally, companies can award POAPs to employees who attend the town hall, for example, some of which could wind up being highly coveted...
Comms Research and Measurement is Focus of Next Circle of Fellows Panel
May 02, 2022 23:38With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives. Four IABC Fellows will dive into research and measurement in the next... Continue Reading → The post Comms Research and Measurement is Focus of Next Circle of ...
ALP 150: How big should my agency be?
May 02, 2022 13:00 - 20 minutes - 17.4 MBChip and Gini discuss how you should think about agency size — and why you shouldn't be looking for a secret formula to give you the answer. Continue Reading → The post ALP 150: How big should my agency be? appeared first on FIR Podcast Network.
FIR #250: Go for a Drive in the Metaverse
April 29, 2022 18:30 - 15 minutes - 7.09 MBNissan and Toyota are entering the metaverse, one with a focus on employees and the other targeting consumers. They join some other auto manufacturers that have already established a metaverse presence. Fidelity Investments is also setting up shop, as is Vanity Fair. And these are a drop in the bucket among the businesses staking metaverse claims. Continue Reading → The post FIR #250: Go for a Drive in the Metaverse appeared first on FIR Podcast Network.
CWC 83: Getting a handle on your agency’s finances
April 27, 2022 13:00 - 34 minutes - 27.5 MBIn this episode of Chats with Chip, Jon Morris of Ramsay Innovations shares his perspective as a former agency owner turned agency financial advisor. Continue Reading → The post CWC 83: Getting a handle on your agency’s finances appeared first on FIR Podcast Network.
Spin Sucks #193: Who is Responsible for Deception at the Top?
April 27, 2022 13:00 - 8 minutes - 8.27 MBWho is responsible for deception at the top? Gini Dietrich digs into the story of Elizabeth Holmes and Theranos and explains why the finger can't be pointed at PR. Continue Reading → The post Spin Sucks #193: Who is Responsible for Deception at the Top? appeared first on FIR Podcast Network.
FIR #249: Getting Authentic with BeReal
April 26, 2022 22:02 - 14 minutes - 6.89 MBFor those who are weary of the staged, curated images people share on social networks like Instagram (as if their lives were truly that enviable), BeReal wants to be the antidote. It is finding favor with the college-aged crowd but there could be untapped opportunities for businesses to participate, too. Continue Reading → The post FIR #249: Getting Authentic with BeReal appeared first on FIR Podcast Network.
ALP 149: When to get creative with pricing your agency’s services
April 25, 2022 13:00 - 21 minutes - 18.1 MBIn this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you should master basic, traditional agency pricing before you advance to some of these more advanced techniques. Continue Reading → The post ALP 149: When to get creative with pricing your agency’s services appeared first on FIR Podcast Network.
Circle of Fellows #80: Executive Communication
April 21, 2022 22:30 - 59 minutes - 24.6 MBAs part of the IABC Career Roadmap, the business leader path is essential to our profession and its role within society. The business leader plays a critical role in shaping an organization's future by adopting the Global Standard for the profession while building and maintaining a well-structured, competent, and trusted organizational communication function. In this Circle of Fellows, our panel of top international communication advisors explores executive communication and leadership, its...