FIR Podcast Network
647 episodes - English - Latest episode: about 24 hours ago - ★★★★★ - 1 ratingFor Immediate Release: Podcasts for Communicators
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Episodes
#728-729: James, Harman w/ Mitchell Levy on Thought Leader Life Credibility
August 10, 2021 08:57 - 11 minutes - 5.2 MBThis episode features #ThoughtLeaders and #Experts Craig Arthur James, and Emily Harman. Continue Reading → The post #728-729: James, Harman w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#726-727: Evarts, Hession w/ Mitchell Levy on Thought Leader Life Credibility
August 05, 2021 09:02 - 10 minutes - 4.94 MBThis episode features #ThoughtLeaders and #Experts Ed Evarts, and Ann Hession. Continue Reading → The post #726-727: Evarts, Hession w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 159: This is not a PR Crisis
August 04, 2021 13:00 - 10 minutes - 10.1 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich talks about why PR is blamed for every crisis—and what we might be able to do about it. Continue Reading → The post Spin Sucks 159: This is not a PR Crisis appeared first on FIR Podcast Network.
#724-725: Asarnow, Alvarez w/ Mitchell Levy on Thought Leader Life Credibility
August 03, 2021 07:35 - 12 minutes - 5.6 MBThis episode features #ThoughtLeaders and #Experts David Asarnow, and Amira Alvarez. Continue Reading → The post #724-725: Asarnow, Alvarez w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Time Will Tell: How We Fill Our Days, Next on Circle of Fellows
August 01, 2021 20:43We have an exciting and different sort of program coming this month to the Circle of Fellows. During the recent IABC World Conference, Brad Whitworth and Mark Schumann led a highly rated interactive session that examined how we use time to positively impact worlds we hope to change, lives we want to touch, and differences we need to make. Brad and Mark will reprise much of that session -- joined by Alice Brink and Jane Mitchell -- as the five of us talk about what we are doing with our time...
IPR 550: The Plumbing of the Internet
July 29, 2021 13:00 - 21 minutes - 29.5 MBOn this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt. Continue Reading → The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.
#693-694: Vaughn, Wallace w/ Mitchell Levy on Thought Leader Life Credibility
June 11, 2021 07:25 - 11 minutes - 5.19 MBThis episode features #ThoughtLeaders and #Experts Kent Vaughn, and Joe Wallace. Continue Reading → The post #693-694: Vaughn, Wallace w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Episode 151: Protecting Your IP and Your Relationships
June 09, 2021 13:00 - 10 minutes - 10.1 MBLast week, Sharon Toerek and I joined Chip Griffin for his weekly Small Agency Talk Show. Outside of being one of the foremost experts on how agency owners can protect themselves from a business perspective, she also is an expert on when and how to copyright your intellectual property. She also happens to be my... Continue Reading → The post Episode 151: Protecting Your IP and Your Relationships appeared first on FIR Podcast Network.
IPR 546: Inside PR is Back
June 08, 2021 18:03 - 25 minutes - 57.3 MBWell, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with each... Continue Reading → The post IPR 546: Inside PR is Back appeared first on FIR Podcast Network.
#690-692: White, Hoger, Okamoto w/ Mitchell Levy on Thought Leader Life Credibility
June 08, 2021 06:14 - 15 minutes - 7.18 MBThis episode features #ThoughtLeaders and #Experts Marv White, Lucy Hoger, and Edie Okamoto. Continue Reading → The post #690-692: White, Hoger, Okamoto w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
ALP 113: How to expand your agency’s capabilities
June 03, 2021 12:35 - 20 minutes - 16.7 MBSuccessful agencies consistently find ways to evolve their offerings. This requires increasing skills and knowledge for you and your team. Continue Reading → The post ALP 113: How to expand your agency’s capabilities appeared first on FIR Podcast Network.
#688-689: Finck, Bogert w/ Mitchell Levy on Thought Leader Life Credibility
June 03, 2021 11:52 - 11 minutes - 5.1 MBThis episode features #ThoughtLeaders and #Experts Paul Finck, and Brian Bogert. Continue Reading → The post #688-689: Finck, Bogert w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 150: Out of an Abundance of Caution
June 02, 2021 13:00 - 10 minutes - 9.67 MBIf the pandemic has taught us anything about business, it's that communications expertise is not just necessary, it's imperative. Gini Dietrich explains why in this week's episode of the Spin Sucks Podcast episode. Continue Reading → The post Spin Sucks 150: Out of an Abundance of Caution appeared first on FIR Podcast Network.
Achieving Personal and Professional Success in Communications
June 01, 2021 18:30What does it take to ensure success, both personally and professionally, as an organizational communicator? You'll hear the personal and professional stories from five renowned communicators during a live-streamed episode of Circle of Fellows scheduled for 7 p.m. ET on Thursday, June 17. Personal success is all about you: Are you getting the jobs you want? Are you moving up the organizational hierarchy? Are you earning a salary commensurate with your contribution to the organization and the...
#685-687: Price, Goldsborough, Crilley w/ Mitchell Levy on Thought Leader Life Credibility
June 01, 2021 07:58 - 15 minutes - 7.08 MBThis episode features #ThoughtLeaders and #Experts Joey Price, Ridgely Goldsborough, and Jeff Crilley. Continue Reading → The post #685-687: Price, Goldsborough, Crilley w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#683-684: Coffelt, Glover w/ Mitchell Levy on Thought Leader Life Credibility
May 28, 2021 08:40 - 10 minutes - 4.75 MBThis episode features #ThoughtLeaders and #Experts Sherri Coffelt, and Gordon Glover. Continue Reading → The post #683-684: Coffelt, Glover w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#638-640: Lawrence, Anderson, Arruda w/ Mitchell Levy on Thought Leader Life Credibility
April 06, 2021 08:27 - 19 minutes - 9.05 MBThis episode features #ThoughtLeaders and #Experts Tracey Lawrence, Neil Anderson and William Arruda. Continue Reading → The post #638-640: Lawrence, Anderson, Arruda w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR B2B #146: Language Matters
April 05, 2021 14:00 - 15 minutes - 9.32 MBCorporations are increasingly weighing in on social and political issues, and the need to be sensitive to special interests has never been greater. In this show we run through some examples of how the choice of words matters in framing your organization's position in a controversy. Continue Reading → The post FIR B2B #146: Language Matters appeared first on FIR Podcast Network.
FIR Interview: “An Effort to Understand” Author David Murray
April 03, 2021 19:06 - 1 hour - 25.3 MBDavid Murray's new book, "An Effort to Understand," is a collection of essays drawn from many years of posts to his blog, Writing Boots. Addressing the challenges of communicating with one another in a polarized society, the book is structured first to define communication, then move from the personal to the organizational. Like the society on which the book is focused, not everyone will agree with everything in the book, but Murray offers sage wisdom about how to engage in conversations abo...
Can Communications Produce Real ROI?
April 03, 2021 17:20Return on Investment (ROI) is a term that is tossed around loosely in some circles. Strictly speaking, ROI is expressed as a percentage determined by dividing the return (or benefit) of a monetary investment by the cost of the investment. That's not what most communicators measure, yet the industry frequently refers to the ROI of communication. Is that a number that applies to communication? Can communication contribute to an organization's overall ROI? What are valid alternatives to ROI tha...
#634-637: Jansen, Sigmon, Steimle, Ellsworth w/ Mitchell Levy on Thought Leader Life Credibility
April 01, 2021 09:12 - 25 minutes - 11.7 MBThis episode features #ThoughtLeaders and #Experts Nicole Jansen, John Sigmon, Josh Steimle and Belinda Ellsworth. Continue Reading → The post #634-637: Jansen, Sigmon, Steimle, Ellsworth w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 141: This Is Not Your Grandfather’s Crisis Communications
March 31, 2021 13:00 - 9 minutes - 8.66 MBThere have been a lot of wild PR-Related stories in the news lately - a cinnamon-coated shrimp tail, Dr. Oz on Jeopardy, and a hospital giving vaccines to friends rather than the people who were entitled to them. Sometimes crises are of a company's own making, but oftentimes they're not. What's real, what needs attention, what is attention-getting, and how to handle a crisis when it's made out of thin air? That's what Gini Deitrich is exploring on this week's episode of the Spin Sucks Podcas...
Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer
March 30, 2021 18:22 - 21 minutes - 24.5 MB2021 Edelman Trust Survey Demands Communicators’ Focus, CEO Action According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs and the media. According to Executive Vice President Tamara Rodman, who leads Edelman's Employee Experience Team, this year's report is an urgent call for communicat...
#631-633: Booher, Williams, Dee w/ Mitchell Levy on Thought Leader Life Credibility
March 30, 2021 05:28 - 19 minutes - 9.07 MBThis episode features #ThoughtLeaders and #Experts Dianna Booher, Mikki Williams and Mary Dee. Continue Reading → The post #631-633: Booher, Williams, Dee w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#628-630: Dr. Barnes, Revense, Hedden w/ Mitchell Levy on Thought Leader Life Credibility
March 25, 2021 07:51 - 20 minutes - 9.35 MBThis episode features #ThoughtLeaders and #Experts Dr. Elisse Barnes JD, PHD, Kaelen Revense and Catherine Hedden. Continue Reading → The post #628-630: Dr. Barnes, Revense, Hedden w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 140: The State of Journalism In 2021
March 24, 2021 13:00 - 9 minutes - 9.09 MBJournalism is one of the industries that has been thrown on its head because of COVID-19. In this episode of the Spin Sucks podcast, Gini Dietrich talks about the changes journalism professionals have seen, what they're doing about it, and what it means for you. Continue Reading → The post Spin Sucks 140: The State of Journalism In 2021 appeared first on FIR Podcast Network.
#624-627: Michaels, Riley, Moore, Lamson w/ Mitchell Levy on Thought Leader Life Credibility
March 23, 2021 08:14 - 24 minutes - 11.1 MBThis episode features #ThoughtLeaders and #Experts Daven Michaels, Dan Riley, Ellen Melko Moore and Melissa Lamson. Continue Reading → The post #624-627: Michaels, Riley, Moore, Lamson w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Circle of Fellows #67: Corporate Social Responsibility
March 19, 2021 15:29 - 1 hour - 25 MBCorporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable companies, and organizations embracing comprehensive ESG (Environmental, Social, Governance) initiatives, communicators have their hands full. From reporting ESG results (annual ESG reports jam-packed with data are becoming commonplace) to pitching companies’ CSR commitments, challenges abound. Simply ...
FIR Interview: CiviliNation President Jolie O’Dell and VP/Founder Andrea Weckerle
March 17, 2021 19:44 - 44 minutes - 18.6 MBAndrea Weckerle first appeared in an FIR Interview a decade ago after she had founded CiviliNation, a non-profit that is "taking a stand against online harassment, character assassination, misinformation, and violence." That's a tall order given the state of civil discourse these days. In this FIR Interview, Andrea is joined by CiviliNation's new president, veteran technology journalist Jolie O'Dell. The conversation covers the organization's approach to addressing the issues that underlie o...
Spin Sucks 139: The Benefits of Values-based Marketing
March 17, 2021 13:00 - 16 minutes - 15.4 MBAs businesses consider returning to normal, what does marketing look like? Gini Dietrich says the answer is in creating values-based marketing. Continue Reading → The post Spin Sucks 139: The Benefits of Values-based Marketing appeared first on FIR Podcast Network.
#621-623: Johnson, Brick, Bosworth w/ Mitchell Levy on Thought Leader Life Credibility
March 16, 2021 08:01 - 20 minutes - 9.5 MBThis episode features #ThoughtLeaders and #Experts Rene Johnson, Jared Brick, and Mike Bosworth. Continue Reading → The post #621-623: Johnson, Brick, Bosworth w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #205: Are NFTs Nifty or Not?
March 15, 2021 11:00 - 1 hour - 38 MBThe March installment of The Hobson & Holtz Report includes reports on these stories: The road to hell is paved with good intentions, which Burger King learned after one well-meaning but poorly thought-out tweet Do you subscribe to a podcast or follow it? (Or listen to it?) These verbs may have consequence, especially in attracting new podcast listeners. Another company has fired another employee who built a following sharing work-related TikTok videos. A racing drone's 87-second flight ...
FIR On Technology 006 – Understanding Core Web Vitals, a new Google search ranking factor in May 2021
March 13, 2021 19:37 - 32 minutes - 33.5 MBIn May 2021, Google search rankings will start to include more user experience ranking factors – are your websites ready? Using a set of metrics called ‘Core Web Vitals’, your web pages will now be ranked based on how fast they load, how quickly a user can start interacting with a page, and how stable... Continue Reading → The post FIR On Technology 006 – Understanding Core Web Vitals, a new Google search ranking factor in May 2021 appeared first on FIR Podcast Network.
FIR Interview: Phil Gomes on the NFT Craze
March 12, 2021 21:51 - 33 minutes - 46 MBYou can't visit a news site or check your feeds right now without seeing articles about NFTs -- non-fungible tokens -- and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs. There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and...
#618-620: Harrison, Dr. Reina, Hogan w/ Mitchell Levy on Thought Leader Life Credibility
March 11, 2021 08:17 - 21 minutes - 9.78 MBThis episode features #ThoughtLeaders and #Experts Thom Harrison, Dr. Michelle Reina, and Anthony L. Hogan. Continue Reading → The post #618-620: Harrison, Dr. Reina, Hogan w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 138: Choose to Challenge Inequality
March 10, 2021 14:00 - 10 minutes - 9.77 MBThe theme of International Women's day this year is Women in Leadership - and that's a topic that can't be underestimated in importance. Gini Dietrich talks about the impact of the pandemic on women's lives and careers and shows we can choose to challenge the institutions, biases, and situations that create inequality for women on this week's episode of the Spin Sucks Podcast. #ChoosetoChallenge Continue Reading → The post Spin Sucks 138: Choose to Challenge Inequality appeared first on FIR...
#615-617: Stone, Bates, Dr. Attri w/ Mitchell Levy on Thought Leader Life Credibility
March 09, 2021 09:24 - 21 minutes - 9.74 MBThis episode features #ThoughtLeaders and #Experts Alexanne Stone, John Bates, and Dr. Raman K. Attri. Continue Reading → The post #615-617: Stone, Bates, Dr. Attri w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#611-614: Silvester, Roby, Cherches, Bowser w/ Mitchell Levy on Thought Leader Life Credibility
March 04, 2021 11:45 - 25 minutes - 11.7 MBThis episode features #ThoughtLeaders and #Experts Sal Silvester, Dave Roby, Todd Cherches, and Mark Bowser. Continue Reading → The post #611-614: Silvester, Roby, Cherches, Bowser w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 137: Creating Accurate PR Measurement
March 03, 2021 15:00 - 12 minutes - 12 MBOne of the things that continue to allude communicators is measurement, which is what Gini Dietrich discusses on this week's episode of the Spin Sucks podcast. Continue Reading → The post Spin Sucks 137: Creating Accurate PR Measurement appeared first on FIR Podcast Network.
Communicating Corporate Social Responsibility Next Up on Circle of Fellows
March 02, 2021 18:03Corporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable companies, and organizations embracing comprehensive ESG (Environmental, Social, Governance) initiatives, communicators have their hands full. From reporting ESG results (annual ESG reports jam-packed with data are becoming commonplace) to pitching companies' CSR commitments, challenges abound. Simply ...
EPISODE #53 – DEFINING AND EMBRACING THE NEW EMPLOYEE EXPERIENCE IN A POST-COVID WORLD
March 02, 2021 16:40 - 33 minutes - 38 MBOver the past year, we've experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand. In this podcast, Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications, walks us through these shifts while illustrating how communicators can reflect them in their strategic communications in the months ahead. Victoria's global business background includes 15 years as a trusted advisor to dozens of CEOs and executives. She tapped...
#608-610: Smith, Tanaka, Wallace w/ Mitchell Levy on Thought Leader Life Credibility
March 02, 2021 06:47 - 19 minutes - 8.97 MBThis episode features #ThoughtLeaders and #Experts C. Lee Smith, Patrice Tanaka, and Bill Wallace. Continue Reading → The post #608-610: Smith, Tanaka, Wallace w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#604-607: Manyoky, Piturro, Foltz, Nidle w/ Mitchell Levy on Thought Leader Life Credibility
February 25, 2021 08:12 - 25 minutes - 11.8 MBThis episode features #ThoughtLeaders and #Experts Lisa Manyoky, Genevieve Piturro, Mary Foltz, and Mari-Lou Nidle. Continue Reading → The post #604-607: Manyoky, Piturro, Foltz, Nidle w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 136: What to Do If You’ve Been Shadowbanned
February 24, 2021 14:00 - 8 minutes - 7.76 MBWhen a person is shadowbanned, their posts on a social media platform are invisible to everyone but themselves, which is a problem that can be solved with a little elbow grease. Continue Reading → The post Spin Sucks 136: What to Do If You’ve Been Shadowbanned appeared first on FIR Podcast Network.
#601-603: Mankowska, Lakkur, Utter w/ Mitchell Levy on Thought Leader Life Credibility
February 23, 2021 08:53 - 19 minutes - 8.83 MBThis episode features #ThoughtLeaders and #Experts Asha Mankowska, Naveen Lakkur, and Carl Utter. Continue Reading → The post #601-603: Mankowska, Lakkur, Utter w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #204: Won’t You Join Us In Our Clubhouse?
February 22, 2021 12:00 - 1 hour - 40 MBThe February installment of The Hobson & Holtz Report includes reports on these stories: Can anyone moderate podcasts the way we expect Facebook and Twitter to moderate content? How communicators can make a difference when IT introduces new software or systems There's a right way and a wrong way to engage in newsjacking Can "branter" build long-term brand value (and what the hell is it, anyway?) A deep dive into Clubhouse, the hot new audio social networking app Continue Reading → The...
Circle of Fellows #66: What Does It Take to Be a Successful Independent Consultant?
February 21, 2021 00:03 - 1 hour - 83.4 MBWhat does it take to be successful as an independent communication consultant? How do you transition from your current corporate role, with all the support and resources that come with it, to working on your own? How do you drum up business, manage multiple clients, and handle all the administrivia (like contracts, invoicing, accounting, and travel booking) that go along with going solo? How do you handle demanding clients? Continue Reading → The post Circle of Fellows #66: What Does It Tak...
#598-600: Stone, Rubinstein, Scheurell w/ Mitchell Levy on Thought Leader Life Credibility
February 18, 2021 10:11 - 19 minutes - 8.74 MBThis episode features #ThoughtLeaders and #Experts Jonathan Stone, Laura Rubinstein, and Lynn Scheurell. Continue Reading → The post #598-600: Stone, Rubinstein, Scheurell w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 135: How to Moderate Social Media In 2021
February 17, 2021 14:00 - 8 minutes - 8.24 MBOn this week's Spin Sucks podcast episode, Gini Dietrich explores how to moderate social media in an extremely polarizing world Continue Reading → The post Spin Sucks 135: How to Moderate Social Media In 2021 appeared first on FIR Podcast Network.
FIR B2B #145: Greg Ness Is a ‘Fractional CMO.’ What the Heck Does That Mean?
February 16, 2021 14:46 - 24 minutes - 17.2 MBWith 20 years of success nurturing technology startups to success, Greg Ness is now a "fractional CMO," working with a small team of experts to bring marketing expertise to emerging companies in a package he calls "go-to-market-as-a-service." Continue Reading → The post FIR B2B #145: Greg Ness Is a ‘Fractional CMO.’ What the Heck Does That Mean? appeared first on FIR Podcast Network.