FIR Podcast Network
647 episodes - English - Latest episode: about 24 hours ago - ★★★★★ - 1 ratingFor Immediate Release: Podcasts for Communicators
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Episodes
Episode #50 (!): M&A comms masterclass with Louis de Schorlemer
November 18, 2020 22:45 - 36 minutes - 41.4 MBAs we close out a year marked by upheaval, experts predict more disruption ahead―including an uptick in mergers and acquisitions (M&A). For our 50th (!) EE Voice podcast, we welcome Louis de Schorlemer of Corporate Diplomat, an agency dedicated to managing M&A, diverstitures or reorganizations. Louis is an international leader in managing M&A communications. He brings a valuable perspective on the importance of centering people in the processes around these transactions. Louis discusses the...
Episode #50 (!): M&A comms masterclass with Louis de Schormeler
November 18, 2020 22:45 - 36 minutes - 41.4 MBAs we close out a year marked by upheaval, experts predict more disruption ahead―including an uptick in mergers and acquisitions (M&A). For our 50th (!) EE Voice podcast, we welcome Louis de Schormeler of Corporate Diplomat, an agency dedicated to managing M&A, diverstitures or reorganizations. Louis is an international leader in managing M&A communications. He brings a valuable perspective on the importance of centering people in the processes around these transactions. Louis discusses the...
Spin Sucks 125: A Framework to Learn, Evolve, and Advance
November 18, 2020 14:00 - 12 minutes - 11.4 MBThere is a simple, four-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it for you. Continue Reading → The post Spin Sucks 125: A Framework to Learn, Evolve, and Advance appeared first on FIR Podcast Network.
#486-489: Ruiz, Mandell, Fox, Mininni w/ Mitchell Levy on Thought Leader Life Credibility
November 18, 2020 08:38 - 27 minutes - 12.7 MBThis episode features #ThoughtLeaders and #Experts Joseph Ruiz, Anna Mandell, Howard Fox, and Lisa Mininni. Continue Reading → The post #486-489: Ruiz, Mandell, Fox, Mininni w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#482-485: Malcolm, Flatt, Malo, Prasad w/ Mitchell Levy on Thought Leader Life Credibility
November 16, 2020 02:16 - 26 minutes - 12.3 MBThis episode features #ThoughtLeaders and #Experts Jack Malcolm, Marika Flatt, Michele Malo, and Raj Prasad. Continue Reading → The post #482-485: Malcolm, Flatt, Malo, Prasad w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 124: Getting Ready for 2021 Planning
November 11, 2020 15:00 - 11 minutes - 10.8 MBIf you're in the middle of planning and want to create something that won't get shoved in a drawer, Gini Dietrich can show you an easy way to use the one-page quarterly plan. Continue Reading → The post Spin Sucks 124: Getting Ready for 2021 Planning appeared first on FIR Podcast Network.
#478-481: Lochner, Graves, Dash, Ozer w/ Mitchell Levy on Thought Leader Life Credibility
November 11, 2020 07:30 - 32 minutes - 14.8 MBThis episode features #ThoughtLeaders and #Experts Betty Lochner, Lashondra Graves, Evan Dash, and Ira Ozer. Continue Reading → The post #478-481: Lochner, Graves, Dash, Ozer w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again
November 10, 2020 17:54 - 20 minutes - 13.1 MBMitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency. He’s also served on the founding board of directors of Match.com. Mitch shares our... Continue Reading → The post FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again appear...
#474-477: Herrera, Borges, Sapato, Salem w/ Mitchell Levy on Thought Leader Life Credibility
November 09, 2020 08:08 - 7 minutes - 3.39 MBThis episode features #ThoughtLeaders and #Experts Bobby Herrera, Bernie Borges, Steve Sapato, and Roger Salam. Continue Reading → The post #474-477: Herrera, Borges, Sapato, Salem w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 123: Managing a Crisis In Today’s Socially-Charged World
November 05, 2020 14:00 - 11 minutes - 10.7 MBAs organizations spend more time discussing values online, crisis communications has taken a front and center seat. Gini Dietrich discusses what this means for you on this week's Spin Sucks podcast episode. Continue Reading → The post Spin Sucks 123: Managing a Crisis In Today’s Socially-Charged World appeared first on FIR Podcast Network.
#470-473: Jones, McGregor, Conklin, Marx w/ Mitchell Levy on Thought Leader Life Credibility
November 05, 2020 12:21 - 26 minutes - 11.9 MBThis episode features #ThoughtLeaders and #Experts Tracey Jones, Matthew McGregor, Diane Conklin, and Wendy Marx. Continue Reading → The post #470-473: Jones, McGregor, Conklin, Marx w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
What Are the Hottest New Communication Technologies?
November 02, 2020 18:05For a while, the wave of new technologies offered communicators obvious opportunities to incorporate these new tools into their communication strategies. The introduction of Twitter and Instagram, the rise of mobile use, chatbots, and other technologies that were grounded in communication were introduced at a dizzying pace. Many of today's new crop of technologies have less obvious communication applicability. That doesn't mean communicators should ignore them. From Artificial Intelligence ...
Spin Sucks 122: The Differences Between Managers and Leaders
October 28, 2020 13:00 - 12 minutes - 11.8 MBGini Dietrich describes the differences in managers versus leaders, particularly as Gen Z enters the workforce, brands taking stances on social issues, and a global pandemic redirects everything we do. Continue Reading → The post Spin Sucks 122: The Differences Between Managers and Leaders appeared first on FIR Podcast Network.
ALP 81: It’s time for agencies to pivot back to long-term planning
October 25, 2020 17:02 - 25 minutes - 20.9 MBWe now know enough that we can look out further on the horizon for growth and opportunities Continue Reading → The post ALP 81: It’s time for agencies to pivot back to long-term planning appeared first on FIR Podcast Network.
ALP 80: How agencies can combat Zoom fatigue
October 24, 2020 17:01 - 20 minutes - 16.6 MBThe problem isn't the technology, it's the meetings Continue Reading → The post ALP 80: How agencies can combat Zoom fatigue appeared first on FIR Podcast Network.
ALP 79: 9 ways to price your agency’s services
October 23, 2020 16:59 - 37 minutes - 30.4 MBOn this episode of the Agency Leadership Podcast, Chip and Gini discuss different agency pricing methodologies to help you determine which model or combination of models is the right fit for your business. Continue Reading → The post ALP 79: 9 ways to price your agency’s services appeared first on FIR Podcast Network.
ALP 78: Why agency price wars are a bad idea
October 22, 2020 16:58 - 18 minutes - 14.8 MBThis week on the Agency Leadership Podcast, Chip and Gini discuss the drawbacks to pricing wars, and how you can extract fair value for your services as an agency. They go into the dangers of undervaluing what you provide solely to get new customers in the door, because not only will it hurt your bottom line, but it can have a negative impact on the industry as a whole. Continue Reading → The post ALP 78: Why agency price wars are a bad idea appeared first on FIR Podcast Network.
#466-469: Cohen, Vance, Slattery, McMurray w/ Mitchell Levy on Thought Leader Life Credibility
October 22, 2020 05:00 - 29 minutes - 13.7 MBThis episode features #ThoughtLeaders and #Experts Lauren Cohen, Dorinda Vance, Felicia Slattery, and Fred McMurray. Continue Reading → The post #466-469: Cohen, Vance, Slattery, McMurray w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
ALP 77: Chasing Money vs Pursuing Passion as an Agency Leader
October 21, 2020 16:57 - 19 minutes - 15.8 MBThis week on the Agency Leadership Podcast, Chip and Gini talk about how to make a living while doing something you love. It can be difficult to get to a place where you’re both happy with what you do, and also getting compensated well, but it’s far from impossible. They discuss their past experiences, both the good and the bad, and share what they have learned along the way. Continue Reading → The post ALP 77: Chasing Money vs Pursuing Passion as an Agency Leader appeared first on FIR Podc...
Spin Sucks 121: Marketing vs Communications vs PR
October 21, 2020 13:00 - 11 minutes - 10.4 MBThe lines between marketing, PR, and communications are getting blurrier and blurrier. Is there a difference anymore? Are they one and the same? Gini Dietrich discusses this during this week's Spin Sucks podcast episode. Continue Reading → The post Spin Sucks 121: Marketing vs Communications vs PR appeared first on FIR Podcast Network.
ALP 76: The role of your team in selling agency services
October 20, 2020 16:54 - 21 minutes - 17.5 MBOn this episode of the Agency Leadership Podcast, Chip and Gini talk about business development, sales responsibilities, and the importance of defining the roles your team members play in contributing to the growth of the agency. Continue Reading → The post ALP 76: The role of your team in selling agency services appeared first on FIR Podcast Network.
#462-465: Polinchock, Reilly, Hotaling, Hayzlett w/ Mitchell Levy on Thought Leader Life Credibility
October 20, 2020 06:51 - 30 minutes - 14.1 MBThis episode features #ThoughtLeaders and #Experts David Polinchock, Patrick Reilly, James Hotaling, and Jeffrey Hayzlett. Continue Reading → The post #462-465: Polinchock, Reilly, Hotaling, Hayzlett w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
ALP 74: How to raise your agency’s profile in the industries it serves
October 19, 2020 16:52 - 24 minutes - 19.9 MBTo be hired, you have to be known. Chip and Gini discuss how you can make sure that your targeted prospects know about and respect you and your team before they even become clients. Getting noticed means figuring out where those prospects “live” and what media they consume. Then you must get creative about how you get your name and expertise in front of them. Continue Reading → The post ALP 74: How to raise your agency’s profile in the industries it serves appeared first on FIR Podcast Net...
FIR #200: Elon Musk Doesn’t Need No Stinking PR
October 19, 2020 11:00 - 1 hour - 88.9 MBThe October 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing… A look at how employees are handling life in the pandemic and what companies can do to help Techlash hasn't gone anywhere, but it has fragmented Journalists need training on advanced verification techniques to curb disinformation Sonic logos and other company-used audio needs to change to reflect broad public sentiment Tesla has done away with its corporate PR department; apparently, all they n...
Circle of Fellows #62: Communicating Workplace Safety
October 18, 2020 19:20 - 1 hour - 55.6 MBFour IABC Fellows discuss how to effectively communicate workplace safety. Continue Reading → The post Circle of Fellows #62: Communicating Workplace Safety appeared first on FIR Podcast Network.
Episode #49 – From the inside: A pair of IC experts write the book on internal comms
October 15, 2020 12:51 - 34 minutes - 39.2 MBIn 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, they couldn't have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world. Drawing from their ongoing research and their careers in the field and in the classroom, Mark and Jon joined us for the latest episode of EE Voice to discuss the foundational and emerging core ...
#458-461: Pearse, Torres, Jaehnig, Hunt w/ Mitchell Levy on Thought Leader Life Credibility
October 15, 2020 04:55 - 28 minutes - 12.9 MBThis episode features #ThoughtLeaders and #Experts Wade Pearse, Adam Torres, Keri Jaehnig, and Nicola Hunt. Continue Reading → The post #458-461: Pearse, Torres, Jaehnig, Hunt w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#153 Scott Heimes on How Business Texting Could Help Your Marketing Strategy
October 14, 2020 13:42 - 21 minutes - 20 MBBusiness texting is a growing channel for marketers to connect with leads and customers, but this should come as no surprise. Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at Zipwhip, a business texting software platform. They cover the advantages of texting leads and customers, wh...
Spin Sucks 120: The Importance of Strategic Planning
October 14, 2020 13:00 - 18 minutes - 17 MBIf you dread annual strategic planning—or really have no idea where to start, this conversation with Gini Dietrich will help. Continue Reading → The post Spin Sucks 120: The Importance of Strategic Planning appeared first on FIR Podcast Network.
#454-457: Wilms, Horowitz, Lemba, Siecinski w/ Mitchell Levy on Thought Leader Life Credibility
October 09, 2020 04:32 - 25 minutes - 11.5 MBThis episode features #ThoughtLeaders and #Experts Todd Wilms, Shel Horowitz, Basile Lemba, and Joseph Siecinski. Continue Reading → The post #454-457: Wilms, Horowitz, Lemba, Siecinski w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#450-453: Hall, Johnson, Fennema, Baggott w/ Mitchell Levy on Thought Leader Life Credibility
October 07, 2020 04:55 - 25 minutes - 11.8 MBThis episode features #ThoughtLeaders and #Experts Chuck Hall, Devin Johnson, Susan Fennema, and Sue Baggott. Continue Reading → The post #450-453: Hall, Johnson, Fennema, Baggott w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Communicating Workplace Safety Panel Set for October 15
October 01, 2020 16:47Safety communication is vitally important. Besides the obvious vital outcome of avoiding injury or death, a focus on safety tells employees the company cares about them. There is another dimension of safety communication that is often overlooked altogether. Psychological safety may not be addressable by wearing PPE and eliminating hazards like exposed electrical wires, but it is equally important in achieving the goal of employees being able to bring their best selves to work every day and g...
Spin Sucks 118: Moderating User-Generated Content on Social Media
September 30, 2020 13:00 - 7 minutes - 7.24 MBUser-generated content is an amazing part of your social media efforts, and most of us have some kind of system to monitor and manage our mentions on the different platforms. What you use depends on your needs, goals and how many mentions you have to deal with! Today we're talking about what you need to do when it's time to graduate from monitoring alone to adding social media moderation to your workflow. Continue Reading → The post Spin Sucks 118: Moderating User-Generated Content on Socia...
FIR-on-Technology #005 – Understanding WordPress 5.5
September 30, 2020 01:56 - 19 minutes - 20.1 MBDid you know WordPress 5.5 can speed up your site? And that you can now edit images directly in a post or page? And that you may be able to get rid of multiple plugins? Whether you have installed WordPress 5.5 already, or have been holding off, if you are part of the 38% of the Web that uses WordPress, this episode is to help you as communicators know how to get the most out of this excellent new release. Continue Reading → The post FIR-on-Technology #005 – Understanding WordPress 5.5 appea...
#152 Jason McClelland on What’s Product-Led Growth? Plus Tips to Help SaaS Marketers Implement It
September 29, 2020 20:25 - 22 minutes - 21.4 MBProduct-led growth is gaining a ton of traction among marketers everywhere, but it looks very different in the SaaS industry. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of product-led growth in the SaaS industry and how to execute it successfully. Product-led growth is a huge trend in marketing these days, but traditionally it works best for fairly straightforward products, like Netfli...
FIR B2B #142: Why B2B Marketers Should Care About ‘The Social Dilemma’
September 29, 2020 18:46 - 17 minutes - 11 MBThe new movie The Social Dilemma carries the message that the social giants have sold us and our data down the river, and we now are stuck with the consequences. We believe B2B marketers can do more to fight against misuse of personal information and the spread of hate speech online. Continue Reading → The post FIR B2B #142: Why B2B Marketers Should Care About ‘The Social Dilemma’ appeared first on FIR Podcast Network.
FIR #199: The Cancel Culture Crisis
September 28, 2020 11:00 - 1 hour - 118 MBThe September 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing… The new crisis PR: What companies should do when they're "canceled" Twitter's plans to motivate users to "read before you retweet" How COVID-19 has changed the way we write content (and engage with video and social media) The arrival of the NHS contact-tracing app gives a big boost to QR codes Your company's history could pose a risk for your reputation LinkedIn is making changes Dan York r...
Spin Sucks 117: What Justice Ginsburg Meant to All of Us
September 23, 2020 13:00 - 8 minutes - 7.41 MBJustice Ginsburg fought for equal rights, regardless of gender, but the time we're in right now feels eerily like a step back 50 years. On this week's podcast episode, Gini Dietrich describes the work we still have left to do. Continue Reading → The post Spin Sucks 117: What Justice Ginsburg Meant to All of Us appeared first on FIR Podcast Network.
Circle of Fellows #61: Communicating Open-Book Management
September 20, 2020 01:19 - 59 minutes - 55.2 MBIn his book, “The Great Game of Business,” Jack Stack introduced the business world to open-book management. The Great Game of Business website points out, “Open-book management at its most effective far outperforms a definition as simple as “sharing financial information with employees”. Open-book isn’t just about opening your financials to your company, it’s about responsibility, ownership, results, and growth, all of these things can come together to drive the needle forward in your organ...
Episode #48: Steve Crescenzo on becoming a strategic advisor during the pandemic
September 18, 2020 21:04 - 34 minutes - 40.1 MBWe love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine, and leadership communications hostage videos? Steve and his wife and partner Cindy have had front row seats to the comms-coronavirus crisis response through their business, Crescenzo Communications. Steve joined the EE Voice podcast to talk about all they've learned – from ...
Spin Sucks 116: How to Detect a Brewing Crisis
September 16, 2020 13:00 - 8 minutes - 7.92 MBIn this episode of the Spin Sucks podcast, Gini Dietrich talks about how to detect if a crisis is brewing before it ever hits the keyboards of the warriors. Continue Reading → The post Spin Sucks 116: How to Detect a Brewing Crisis appeared first on FIR Podcast Network.
#151 Kayt Leonard on Marketing Campaigns in a Highly Regulated, Targeted, and Misunderstood Industry
September 15, 2020 13:22 - 23 minutes - 21.9 MBIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kayt Leonard, the public relations manager at PSI CRO. They talk about what executing marketing campaigns looks like when working in a highly regulated, highly targeted, and highly misunderstood industry. Clinical trials are an integral part of health care, but they’re often misunderstood. (Thanks, Hollywood.) At any given time, there are hundreds of thousands of clinical trials registered across the world. Each one...
IABC Fellows to Explore Communicating Open-Book Management
September 03, 2020 22:50In his book, "The Great Game of Business," Jack Stack introduced the business world to open-book management. The Great Game of Business website points out, "Open-book management at its most effective far outperforms a definition as simple as “sharing financial information with employees”. Open-book isn’t just about opening your financials to your company, it’s about responsibility, ownership, results, and growth, all of these things can come together to drive the needle forward in your organ...
Spin Sucks 116: How Communicators Can Create Diversified Income
September 02, 2020 13:00 - 14 minutes - 13 MBDiversified income means that the money you earn in your life or business doesn’t all come from the same place, and you have different streams of income from different kinds of products or services that make up your total income. Gini Dietrich talks you how to set it up. Continue Reading → The post Spin Sucks 116: How Communicators Can Create Diversified Income appeared first on FIR Podcast Network.
#150: Rhoan Morgan on Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies
September 01, 2020 13:25 - 20 minutes - 18.7 MBCustomer experience is incredibly important for your brand. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of DemandLab. They sit down to discuss the importance of turning customer experience into a company-wide effort. Traditionally, the B2B customer experience has been a siloed practice, an effort focused on by one or two teams. But Rhoan Morgan, co-founder and CEO of DemandLab, is encouraging businesses to start using the marke...
#150: Rhone Morgan on Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies
September 01, 2020 13:25 - 20 minutes - 18.7 MBCustomer experience is incredibly important for your brand. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of DemandLab. They sit down to discuss the importance of turning customer experience into a company-wide effort. Traditionally, the B2B customer experience has been a siloed practice, an effort focused on by one or two teams. But Rhoan Morgan, co-founder and CEO of DemandLab, is encouraging businesses to start using the marke...
Spin Sucks 115: Getting Help with Repetitive Tasks
August 26, 2020 14:57 - 26 minutes - 24.3 MBIn this month's last Agency Leadership cross post, Gini Dietrich and Chip Griffin talk about getting extra help for your business in the form of virtual assistants, sites such as Upwork, in-house hires and other ways to relieve the burden of repetitive tasks. Continue Reading → The post Spin Sucks 115: Getting Help with Repetitive Tasks appeared first on FIR Podcast Network.
#149 Michelle Huff on User Testing: What It Is and How It Benefits Brands
August 26, 2020 13:21 - 20 minutes - 19.3 MBFor any marketer who wants to get a better handle on their personas, and optimize their journey, user testing is the way to go. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle Huff, CMO of UserTesting. They sit down to discuss the benefits of user testing and why it’s more important now than ever. Building your buyer persona based on data and intuition is limiting because you’re missing the why behind your customers’ decisions. User testing helps you co...
FIR B2B #141: How Domo Pivoted to a Virtual Conference in Just 12 Days
August 24, 2020 14:08 - 21 minutes - 14.4 MBJohn Mellor, chief strategy officer at data visualization vendor Domo, tells how the company pivoted to change its annual conference from a physical to a virtual event in just 12 business days. Continue Reading → The post FIR B2B #141: How Domo Pivoted to a Virtual Conference in Just 12 Days appeared first on FIR Podcast Network.
Circle of Fellows #60: Diversity, Equity, & Inclusion
August 24, 2020 00:02 - 1 hour - 84.6 MBEpisode 43 of Circle of Fellows — back in March 2019 — addressed the communicator’s role in supporting their companies’ diversity and inclusion (D&I) efforts. The topic has undergone a dramatic transformation since then and, notably, since the killing of George Floyd in Minneapolis. Suddenly, companies that had merely checked the D&I box are revisiting their commitments and introducing more meaningful policies and practices, in addition to taking direct action. IABC revisited the topic in t...