Spin Sucks 161: Who’s Opening Your Pitch?
FIR Podcast Network
English - August 18, 2021 13:00 - 9 minutes - 8.75 MB - ★★★★★ - 1 ratingBusiness News Tech News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Spin Sucks Podcast, Gini Dietrich discusses a recent survey that outlined the statistics around how many PR pitches actually get opened, and advises how to ensure your pitch stands out.
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The post Spin Sucks 161: Who’s Opening Your Pitch? appeared first on FIR Podcast Network.
A recent quarterly survey by Propel shows that journalists tend to open most of the pitches they receive later than one might expect. The majority of pitches are opened at 11 a.m. Overall, pitch opens are concentrated heavily in the first half of the day, before 1 p.m.
It also demonstrates that it can take quite a number of pitches in general, before you are likely to receive a response. The information in the results is helpful and interesting, but there is one thing about it that bothers me.
Which is precisely what we are going to discuss on this week’s episode of the Spin Sucks podcast—the helpful information, along with the piece I can’t get my brain around.
Resources Included
Quarterly Survey by Propel
PESO Model
The post Spin Sucks 161: Who’s Opening Your Pitch? appeared first on FIR Podcast Network.