Spin Sucks 186: As the Situation Escalates
FIR Podcast Network
English - March 09, 2022 14:00 - 8 minutes - 7.89 MB - ★★★★★ - 1 ratingBusiness News Tech News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war.
The post Spin Sucks 186: As the Situation Escalates appeared first on FIR Podcast Network.
Two years ago, almost to the day, organizations began to prepare for the inevitable two-week shutdown that changed life as we knew it.
Never having had to deal with a pandemic, let alone sending everyone home to isolate with their families, pretty much everyone—from the company you bought your toilet paper from to the guy who painted your house 10 years ago—sent an email that had some version of “out of an abundance of caution” in it.
No one really knew what to do and we were all winging it. The executives running the organizations who suddenly had to figure out how to make payroll with zero income coming in—and the communicators helping them message it all, both internally and externally.
Then we added on top of a pandemic and working from home and homeschooling our kids and living in fear of dying from a virus that hadn’t yet been contained, a social justice movement, an attempted coup on our capital, and far worse climate change than anyone could have imagined.
Everyone began to extol their values—and rightfully so. People buy from people, not brands, and it’s become even more evident in the past two years that we buy from the people we trust to represent our interests.
And today, as of this recording, Russia is still attempting to topple Ukraine and there are rumors of a nuclear war. Never before has your work as a communicator—and the organization’s stance on ESG (environmental, social, and governance)—been more important. Which is saying a lot after the past two years. Heck, since 2016 when the U.S. elected an unhinged president.
But we’re not going to talk about him on today’s episode of the Spin Sucks podcast. Rather, your role as a leader of the brand and its reputation in today’s world.
Resources Included
Grief Leadership
Interview with Fiona Hill
How Tito’s Vodka Supports Rescue Dogs
Unlearning Our Behaviors
Living the Golden Rule
Adjusting Our Biases
Spin Sucks Community
The post Spin Sucks 186: As the Situation Escalates appeared first on FIR Podcast Network.