Campaign Chemistry
193 episodes - English - Latest episode: 18 days ago - ★★★★★ - 3 ratingsOn Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
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Episodes
Campaign Chemistry: VML global chief creative officer Debbi Vandeven DEK: Vandeven debriefs on being Titanium jury president at Cannes Lions and shares her vision for creativity at VML.
June 26, 2024 09:00 - 34 minutes - 31.4 MBThe Titanium Lion is the most coveted award in Cannes, recognizing entrants for groundbreaking and innovative work that makes the jury — and consumers — view the world differently. Debbi Vandeven, global chief creative officer of VML, was the jury president for the Titanium Lions last week in Cannes. She takes us inside the jury room, where creatives awarded the Grand Prix to Doordash and Wieden + Kennedy for Doordash-all-the-ads, a Super Bowl campaign that Vandeven described as an extreme...
Cannes daily global podcast episode 5: Campaign beach party, plus latest wins
June 21, 2024 01:14 - 21 minutes - 20 MBLucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards. Cannes Lions 2024 – final UK shortlists table A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the ...
Roku's countdown to Cannes 2024, sponsored by Roku
June 20, 2024 17:41 - 17 minutes - 16.2 MBFresh off its NewFront in April, Roku is coming back to the beach for Cannes 2024. Rachel Helfman, Roku’s director of ad marketing and creative solutions, will uncover the advertising solutions Roku is eager to pitch to brands, and what hot topics she predicts will dominate conversations this year. This episode is your insider guide to Roku’s unique strategies and innovations. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE tri...
Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisers
June 20, 2024 09:00 - 22 minutes - 21 MBBeau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards. Cannes Lions 2024 – final UK shortlists table The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, ins...
Cannes daily global podcast episode 3: Craft and entertainment winners
June 19, 2024 04:15 - 21 minutes - 19.3 MBCharlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards. Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in...
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
June 19, 2024 03:58 - 20 minutes - 18.6 MBNicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards. Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for th...
Cannes daily global podcast episode 1: Awards preview and new humour category
June 18, 2024 02:24 - 31 minutes - 29.2 MBIn this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024. We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical...
Campaign Chemistry: McCann Worldgroup CCO Javier Campopiano
June 12, 2024 09:00 - 36 minutes - 33 MBJavier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup. The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative process. In this episode, Campopiano shares his views on advertising’s confidence crisis and how ...
Wanderlust Chronicles: Navigating Travel's Evolution with Christine Maguire, sponsored by TripAdvisor
June 07, 2024 16:21 - 19 minutes - 18.2 MBWanderlust Chronicles: Navigating Travel's Evolution is a conversation that gives you a look into the dynamic world of travel, featuring TripAdvisor's VP, Christine Maguire and Campaign US' editor-in-chief, Alison Weissbrot. Join us as we delve into the latest travel research, uncover the strategies behind successful brands on TripAdvisor, and explore the transformative role of AI in trip-planning. campaignlive.com What we know about advertising, you should know about advertising. Start...
Campaign Chemistry: Dow Jones and Wall Street Journal CMO Sherry Weiss
June 06, 2024 09:00 - 30 minutes - 28.1 MBAfter a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as chief marketing officer. There, she’s focused on driving subscription growth and engagement while broadening the audience beyond finance professionals and C-suite executives to all working professionals with an interest in business news. Under Weiss, The Journal this week launched its largest brand campaign in years based on this premis...
Holiday Planning Unwrapped: Streaming to Sleighing this Q4, sponsored by Roku
May 31, 2024 15:37 - 19 minutes - 18 MBAs savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks joy and shared experiences during the holidays, but also inspires purchase decisions. This podcast will explore: Not all holiday shoppers are the same, they buy and stream differently. Deal-seekers are increasingly impulse shoppers online and now, on TV. Secrets to staying top-of-mind during the extended festive season. cam...
Will 2024 be the last year in the upfronts without an ad effectiveness currency? Sponsored by Beatgrid
May 30, 2024 18:11 - 24 minutes - 22.7 MBIn this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate brand lift. campaignlive.com What we know about advertising, you should know about advertising...
Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt
May 22, 2024 09:00 - 43 minutes - 39.6 MB108-year-old Grey has its eyes on the future. The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global CEO and Gabriel Schmitt as global CCO. The pair have been focused on bringing consistency and rigor to the agency known for its “famously effective” work while evolving its culture to be more collaborative. Grey is also one of the lead agencies for The Coca-Cola Company, working closely with WPP OpenX, the bespoke unit for the CPG ...
Campaign Chemistry: Nielsen chief product officer Deirdre Thomas
May 15, 2024 09:00 - 39 minutes - 35.8 MBAfter a few years of ups and downs, Nielsen is on its way to transforming its flagship TV measurement product for an audience-first world. The company rolled out its much anticipated cross-platform measurement product suite, Nielsen One Ads, in January 2023, with a goal to phase the industry off its legacy systems and currencies by late 2024. But transforming the way the industry values media and transacts on it has proven an arduous process that requires all stakeholders to transform thei...
Campaign Chemistry: StreetEasy head of integrated marketing Bridget Sullivan
May 08, 2024 09:00 - 28 minutes - 25.7 MBIf you live in New York City, you’re more likely than not familiar with StreetEasy. The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well. Bridget Sullivan was behind StreetEasy’s latest brand campaign, released in March, which likened the New York City real estate buying journey to an epic odyssey to raise awareness among buyers. StreetEasy worked with...
Campaign Chemistry Rewind: Wieden + Kennedy co-CCOs Marques Gartrell and Brandon Henderson
May 01, 2024 09:00 - 33 minutes - 30.7 MBThis episode first aired January 31st, 2024. If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake. Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media. The co-CCOs of Wieden + Kennedy New York stepped into the role...
Campaign Chemistry: Snap CCO Colleen DeCourcy
April 24, 2024 09:00 - 43 minutes - 39.8 MBColleen DeCourcy has carved a career out of pushing boundaries and making change. In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to embrace digital and social media while reshaping its policies and leadership team to reflect an increasingly diverse workforce. She did it all while raising her daughter as a single mother. Two years ago, she came out of a brief retirement to join Snap as chief creative officer, compelled by the platform’s mission to right some of the w...
How Roku is driving discovery with Subaru, sponsored by Roku
April 23, 2024 14:13 - 28 minutes - 26.3 MBSubaru is a brand built on exploration and discovery. As discovery becomes more digital for shoppers, Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible through digital advertisements. This discussion will delve into the impact of streaming on Subaru's overall business dynamics, shedding light on the innovative strategies and activations of the partnership. campaignlive.com What we know about advertising, you should know...
Campaign Chemistry: SS+K CEO Nadja Bellan-White
April 17, 2024 09:00 - 34 minutes - 32 MBNadja Bellan-White is a staunch advocate for purpose at a time when brands are retreating from having a cultural point of view. In fact, she returned to the agency world at the end of 2023 to lead creative and public affairs agency SS+K for that reason. In her role, Bellan-White leads the agency to continue to help brands lean into their purpose and make work that fits within the cultural context. This doesn’t mean being overtly political, but rather understanding the dynamics in which con...
Campaign Chemistry: The Martin Agency CEO Danny Robinson
April 10, 2024 09:00 - 38 minutes - 35.3 MBAfter 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer, a background he says is nothing but beneficial to running an agency, despite common misconceptions that creatives can’t run the business. Robinson sees opportunities to grow Martin’s entertainment and design businesses, the former focused squarely on inserting brands into culture. The agency certainly did that back in the fall, when ...
Campaign Chemistry: Deloitte CMO Suzanne Kounkel
March 27, 2024 09:00 - 30 minutes - 28.4 MBSuzanne Kounkel jokes that her job as Deloitte’s U.S. and global CMO is penance for all of the times she pushed her CMO clients to work faster and more agilely. Over her 30-year career at Deloitte, Kounkel has led various functions, such as the Consulting Technology practice, where she helped other marketers transform their tech stacks to keep up with the demands of digital. Now she’s doing the same work for her own organization, where she’s leading the team to be more integrated and adopt...
Campaign Chemistry: AKQA founder and CEO Ajaz Ahmed
March 20, 2024 09:00 - 35 minutes - 32.1 MBIt’s been 30 years since Ajaz Ahmed founded AKQA, the agency named after his own initials. It was the dawn of the internet, and his experience working with software companies sparked a passion for design and communications that led to one of the industry’s most iconic digital agencies. Over the past three decades, AKQA has grown to more than 5,000 employees around the world with longstanding clients such as Nike. In an era when digital agencies are struggling to keep up, AKQA stays ahead o...
Mekanism CEO Jason Harris
March 06, 2024 10:00 - 41 minutes - 38.1 MBWhen Jason Harris and cofounders started Mekanism 17 years ago, social media had just begun reshaping the advertising and creative landscape. Today, Mekanism is adapting to a different shift — the need to build brand awareness while also driving performance. Acquired in 2022 by Canada-based holding company Plus Company, Mekanism began shifting its offer around the premise of “soul and science” — prioritizing the importance of brand-building that extends creativity through the full funnel. ...
Legacy brands, generative AI and the future of creativity: Campaign Convene
March 01, 2024 14:30 - 1 hour - 55.3 MBAt Convene: Creativity Converged, hosted by Campaign US on Tuesday, February 27 in New York City, leading and up-and-coming marketers, creatives and industry professionals gathered to listen to thought-provoking discussions on how the industry is adapting as technology collides with creativity. Attendees also got hands-on experience using generative AI tools to build a brand in a day and pitch it to a panel of experts. This episode includes clips from the day, coupled with exclusive intervi...
Campaign Chemistry: The New York Times global chief advertising officer Joy Robins
February 27, 2024 10:00 - 32 minutes - 29.8 MBWhile The New York Times has arguably been one of the biggest success stories in the great pivot to subscription revenue, advertising still plays a significant role in its business. In fact, the two businesses fuel each other, as The Times is able to tap into its massive subscriber base to create better and more targeted advertising opportunities. Joy Robins joined The Times in spring 2023 to lead the storied publication’s advertising business. Since then, she’s led its push to launch ads ...
Campaign Chemistry: Accenture CMO Jill Kramer
February 21, 2024 10:00 - 37 minutes - 34.5 MBJill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand. Her combined role as chief marketing and communications officer gives her a unique purview to do so, leveraging the insight from Accenture’s more than 700,000 global employees to better tell the story of its brand. In addition to her day job, Kramer is the head of Accenture’s disability employee resource group. In the fall, she spearheaded Accentu...
Campaign Chemistry: The best and worst moments of Super Bowl LVIII
February 14, 2024 10:00 - 37 minutes - 34.1 MBSuper Bowl LVIII has come to a close, with the Kansas City Chiefs beating the San Francisco 49ers in overtime. But at Campaign US, we were watching for the ads. In this episode, editor-in-chief Alison Weissbrot, creative editor Sabrina Sanchez and reporter Bailey Calfee break down the most viral moments of the game, from Cetaphil’s creator controversy to NYX’s last minute ad pull to Taylor Swift chugging a beer and Usher bringing his (peace up) A (town down) game. We also share our fav...
Campaign Chemistry: Annex88 CCO Andre Gray
February 07, 2024 10:00 - 37 minutes - 34.8 MBAfter a spurt of momentum in 2020, the industry is in a state of stasis when it comes to making progress on diversity, equity and inclusion. That’s why a group of industry leaders launched Blackweek last month, a new conference aimed to reframe the conversation about DE&I to push action and economic progress for historically underrepresented groups. Andre Grey, chief creative officer at Annex88, is one of the cofounders of Blackweek. He hopes the forum helps finally move historically und...
Wieden + Kennedy co-CCOs Marques Gartrell and Brandon Henderson
January 31, 2024 10:00 - 33 minutes - 30.8 MBIf you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake. Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media. The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put ...
Mother CCO Joe Staples
January 24, 2024 10:00 - 39 minutes - 36.1 MBWhat is an idea? Something that either helps you experience the world better or understand it better. That’s according to Joe Staples, chief creative officer at independent agency Mother. As one of the founding members of Mother’s LA office, Staples came to the office with “mise en place” – a French cooking term for having all of your ingredients on the table — from Mother’s reputation and history for edgy and out-of-the-box thinking — and the opportunity to put it together in a fresh way....
The ‘Superhuman’ revolution: Transforming health in the tech era
January 22, 2024 10:00 - 25 minutes - 23.6 MBHavas’ inaugural ‘Superhuman’ report, launched at the 2024 Consumer Electronics Showcase (CES), navigates a redefined realm of health and wellness bridging the intersectional healthcare gap with AI-driven, hyper personalized concepts and services. New tools and grassroots data are democratizing treatment and care for the underrepresented and underserved, making health the defining lens through which every consumer vertical is being supercharged. Join Eric Weisberg, global chief creative offi...
VML global CEO Jon Cook
January 17, 2024 10:00 - 39 minutes - 36.6 MBIn October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world’s largest creative agency, staffing roughly 30,000 people. Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML. The vision is to have a connected offering across three buckets — brand experience, customer experience and commerce — that provides a scaled...
Collectively CEO Ryan Stern
January 10, 2024 10:00 - 32 minutes - 30 MBRyan Stern was doing influencer marketing before influencers were a thing. With roots in the food-blogging world, Stern began connecting bloggers with brands in the aughts. She launched her agency, Collectively, in 2013, when Instagram was a new photo sharing app capturing the attention of millennials everywhere. In 2020, Collectively was acquired by the Brand Tech Group. Fast forward 11 years, and Collectively is a pure play influencer marketing AOR for brands such as Sephora, HP and EO...
Dentsu Creative U.S. CEO Abbey Klaassen
January 03, 2024 10:00 - 36 minutes - 33.1 MBLots of change has marked the last two years at Dentsu. A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissolution of creative agencies DentsuMB, 360i and Isobar. Since then, the network has brought togeth...
Campaign Chemistry: The best of 2023
December 26, 2023 21:12 - 42 minutes - 38.9 MB2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work. On Campaign Chemistry, we spoke with leaders making waves across the industry, from those leading Fortune 500 brands to creative luminaries and executive leadership at agencies across the country. This week on the podcast, we’ve selected a few clips from some of our most-listened-to conversations of the year to close out 2023 and send us o...
Navigating the future of TV streaming: 2024 is the year advertisers will cut the cord, a podcast sponsored by Roku
December 21, 2023 15:00 - 25 minutes - 23.3 MBThe TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming. With over 75 million active accounts and close partnerships with several publishers and advertising partners, Roku has a unique viewpoint on emerging trends and themes that will shape the industry in 2024. Jordan Rost, Roku’s head of ad marketing, will dive into these insights to help guide marketers in the year ahead. campaignlive.com What we know about advertisi...
Campaign Chemistry: Fig founder and creative chairman Mark Figliulo
December 20, 2023 10:00 - 34 minutes - 31.4 MBCreatives, Mark Figliulo has a message for you: Wake up. The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and performance. In this episode, Figliulo chats about the convergence of creativity and technolog...
Special holiday episode
December 13, 2023 10:00 - 47 minutes - 43.8 MBIt’s almost 2024, and you know what that means: It’s time to look back at the highs and lows of 2023. Campaign US creative editor Sabrina Sanchez, reporter Bailey Calfee and editor-in-chief Alison Weissbrot gather around the mic to talk about their favorite holiday ads and the highs and lows of marketing in 2023. Tune in for hot takes on everything from brands’ Taylor Swift collabs to AB InBev’s botched partnership with trans influencer Dylan Mulvaney. Also in this episode, they tease som...
72andSunny global CEO Evin Shutt
December 06, 2023 10:00 - 34 minutes - 31.3 MBEvin Shutt was one of the first employees at 72andSunny. Seventeen years later, she’s running the agency as global CEO. During that time, the creative industry has evolved – and the agency has along with it. 72andSunny is leaning into consulting and mid-funnel work to expand its heritage in building iconic brand platforms for clients like the NFL and United. More recently, it's embracing the zeitgeist around sports, landing Wilson Sporting Goods as a client in November and pushing its clie...
Campaign Chemistry: We Are Social U.S. CEO Rebecca Coleman
November 29, 2023 10:00 - 38 minutes - 35.6 MBIn the old days of advertising, disciplines such as creative, PR and experiential had distinct swim lanes. Not anymore. Now that brands can interact with consumers directly on social media, and their experiences and work can be amplified organically online, creativity and brand work can come from anywhere. For We Are Social, which merged with sister agency The Narrative Group a year ago, the goal is to help brands tap into culture, either online or through real-world experiences, by prior...
Campaign Chemistry: Canva CMO Zach Kitschke
November 22, 2023 10:00 - 32 minutes - 30.1 MBZach Kitschke has been with Canva since the beginning, when it launched as a startup in Perth, Australia in 2013. Almost 11 years later, he runs a global in-house marketing team 400 people strong building Canva’s brand around the world. While Canva brings partners in as needed, having a robust in-house team helps keep the brand consistent and in touch with its DNA, Kitschke said. Now, the design platform is racing to adopt generative AI, both in its product and at its in-house agency. Afte...
Campaign Chemistry: VMLY&R Commerce U.S. CEO Tyler Murray
November 15, 2023 10:00 - 36 minutes - 33.1 MBConsumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy. For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers a...
Campaign Chemistry: TBWA\Chiat\Day LA CEO Erin Riley
November 08, 2023 10:00 - 40 minutes - 37.2 MBLike many creative agencies, TBWA\Chiat\Day LA is looking for its next phase of growth. As part of a network that prides itself on disruption, CEO Erin Riley is leading the LA office to lean into areas where it can bring a provocative perspective — whether that’s through a bespoke design offering or disruptive creativity for complex B2B businesses. The agency is also working to attract and retain the next generation of talent as creatives take on new opportunities such as freelancing post...
Campaign Chemistry: Leo Burnett’s Britt Nolan and Liz Taylor
October 25, 2023 13:30 - 37 minutes - 34.4 MBSince its inception in 1935, Leo Burnett has stood the test of time in the creative and advertising industry by continuing to serve clients with award-winning creative that drives competitive results. Now 87 years old, Leo Burnett has had an interesting year. In 2023, the agency secured several new business wins, including QSR giant Dunkin’, while losing other large accounts such as Wingstop. Meanwhile, it maintains long-standing clients such as Kellogg’s. Through it all, it has continue...
Campaign Chemistry: Movers+Shakers’ Evan Horowitz and Geoffrey Goldberg
October 18, 2023 09:00 - 39 minutes - 35.9 MBMovers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients. But it didn’t happen overnight. Married couple and business partners Evan Horowitz and Geoffrey Goldberg launched the agency seven years ago with no experience in the space; Horowitz had a marketing background in-house at brands, while Goldberg was a Broadway actor. But that unique blend of expertise worked, allowing each to leverage eac...
Campaign Chemistry: Initiative global CEO Dimitri Maex
October 04, 2023 09:00 - 34 minutes - 31.5 MBIt’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences. Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people’s radar. He’s now think...
Mastering brand media measurement, in partnership with Collective Measures
September 28, 2023 19:16 - 19 minutes - 17.6 MBBrand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand. campaignlive.com What we know about advertising, you should know about advertis...
Campaign Chemistry: Omnicom Media Group CEO Florian Adamski
September 27, 2023 21:22 - 43 minutes - 39.5 MBOmnicom Media Group (OMG) is on a winning streak. Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media network has won the bulk of Uber’s $600 million media business. But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pitching. Since he became CEO two years ago, the group has been breaking down silos to service c...
Campaign Chemistry: DDB Worldwide global president and COO Alex Lubar
September 20, 2023 09:00 - 30 minutes - 27.9 MBIt’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region. Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network’s of...
40 Over 40 honoree spotlight: Shachar Scott
September 15, 2023 20:39 - 4 minutes - 3.82 MBIn an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning. Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them. Hear from Michael Solomon, CEO of PHD USA...