Mastering brand media measurement, in partnership with Collective Measures
Campaign Chemistry
English - September 28, 2023 19:16 - 19 minutes - 17.6 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Campaign Chemistry: Omnicom Media Group CEO Florian Adamski
Next Episode: Campaign Chemistry: Initiative global CEO Dimitri Maex
Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.