Holiday Planning Unwrapped: Streaming to Sleighing this Q4, sponsored by Roku

Campaign Chemistry

English - May 31, 2024 15:37 - 19 minutes - 18 MB - ★★★★★ - 3 ratings
Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Will 2024 be the last year in the upfronts without an ad effectiveness currency? Sponsored by Beatgrid

Next Episode: Campaign Chemistry: Dow Jones and Wall Street Journal CMO Sherry Weiss

As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks joy and shared experiences during the holidays, but also inspires purchase decisions. This podcast will explore:

Not all holiday shoppers are the same, they buy and stream differently. Deal-seekers are increasingly impulse shoppers online and now, on TV.  Secrets to staying top-of-mind during the extended festive season.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.