Campaign Chemistry

Campaign Chemistry: Klarna CMO David Sandstrom

February 24, 2022 08:00 - 39 minutes - 36 MB

Last year, Klarna made its big debut in the U.S. market in the most American way possible: during the Super Bowl. Since then, it’s been steadily growing its presence here, most recently rolling out a physical card and inking a partnership with the Chicago Bulls. For chief marketing officer David Sandstrom, Klarna has an opportunity to become a super shopping app, where content, commerce and influencer marketing coalesce. But there’s heady competition to become a “super app,” not the least o...

Campaign Chemistry: Spotify’s Khurrum Malik

February 10, 2022 08:00 - 33 minutes - 30.9 MB

It's been a tough week for Spotify. The streaming audio company has been roiled in controversy over star podcaster Joe Rogan, who sparked a backlash from musicians and artists after spreading health misinformation and using racial slurs on his podcast. After refusing to cut ties with the podcaster, who Spotify has a $100 million exclusive licensing deal with, Spotify removed a few particularly egregious episodes and committed more money to advancing creators of color. Where does this lea...

Campaign Chemistry: Alma’s Isaac Mizrahi

February 03, 2022 08:00 - 35 minutes - 32.5 MB

Brands are still not investing enough against fast-growing multicultural audiences. That’s the view of Isaac Mizrahi, co-president and COO of multicultural ad agency Alma. Mizrahi started his career client-side in Brazil at brands including Coca-Cola and T-Mobile, giving him a first hand account of the road blocks to fully embracing multicultural marketing from the inside. Now, as an agency leader, he advocates for his clients to allocate appropriate budgets to the hispanic audience, whi...

Campaign Chemistry: David global creative chief Pancho Cassis

January 27, 2022 08:00 - 36 minutes - 33.7 MB

Pancho Cassis joined David in 2019 as global chief creative officer, just months before the world went into lockdown. That left him building and managing teams as far away as Miami and Brazil from his home in Madrid. But the team delivered great work, including Budweiser's infamous decision to sit out the Super Bowl after decades of sponsorship and Burger King's award-sweeping Stevenage challenge. Consistency has been the key to success for David, as its nine-year relationship with Burger K...

Campaign Chemistry: Media.Monks’ Lewis Smithingham talks gaming

January 20, 2022 05:00 - 41 minutes - 37.6 MB

Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign Chemistry: RAPP Global CEO Marco Scognamiglio

January 13, 2022 10:00 - 32 minutes - 29.6 MB

Not many people in adland stay at the same agency for two years, let alone two decades. Marco Scognamiglio, global CEO of Omnicom direct marketing agency RAPP, is defying that stereotype. Having joined the agency in 1999 as a client director, he’s worked his way up to the top — and watched the importance of CRM and one-to-one consumer relationships skyrocket to the top of marketers’ agendas. As the space evolves, so does the state of talent in the ad industry. Scognamiglio chats about how...

Campaign Chemistry: Twitter’s Alex Josephson

January 07, 2022 10:00 - 39 minutes - 36.5 MB

Interacting on Twitter is all about tapping into communities already thriving on the platform. For Alex Josephson, head of Twitter Next, the platform’s brand strategy team, helping brands identify conversations where they can authentically participate is a daily focus. In this podcast episode, Josephson talks about how brand engagement on Twitter has evolved — and skyrocketed — over the past decade, as communities grow stronger and brands learn how to speak with their audiences vs. at them....

Campaign Chemistry: Media.Monks’ Wesley ter Haar

December 21, 2021 10:00 - 39 minutes - 36.1 MB

It's been four months since Media.Monks became the banner brand for Martin Sorrell's S4 Capital, the new-age global digital agency he launched in 2017. Since then, Media.Monks has merged with 24 companies across digital, content and data. Media.Monks Co-founder Wesley ter Haar is at the helm of making the integrated model work for clients at scale. Media.Monks employs more than 6,000 people in 31 countries under a single P&L. He's also got his sights set on the future of creativity (Metaver...

Campaign Chemistry: Mark Penn

December 09, 2021 10:00 - 33 minutes - 30.8 MB

Mark Penn, CEO of Stagwell Group, completed the long-awaited merger between his company and MDC Partners in August, and has since hit the ground running building its leadership team and structure. The holding company, with its eyes on the Big Six, has assembled networks that help agencies work collaboratively across P&Ls to deliver integrated services for clients. It has its sights set on international expansion through an affiliate program, and is working toward the holy grail of bringing...

Campaign Chemistry: Xaxis’ President Gila Wilensky

November 18, 2021 10:00 - 37 minutes - 34.4 MB

Wilensky became president of Xaxis, GroupM’s programmatic agency, in June, at the height of the pandemic. As one of the OG agency trading desks, Xaxis was an early mover in the programmatic space. That positions the agency well as the world becomes more addressable, from CTV, to digital out of home, to commerce and retail media. In this episode, she chats about the evolution of programmatic, how Xaxis is adapting to a privacy-first future and why communication is so important in a hybrid an...

Campaign Chemistry: PepsiCo’s Lou Arbetter and Allison Polly

November 04, 2021 10:00 - 37 minutes - 34.1 MB

Lou Arbetter, VP of content and production at PepsiCo NA, and Allison Polly, head of content development at PepsiCo NA, lead the work coming out of PepsiCo's in-house content studio. The studio spans across the brand teams at PepsiCo’s North American beverage portfolio as well as external agencies with an eye toward elevating creativity within PepsiCo’s marketing. Polly and Arbetter chat about the ins and outs of running an in-house content studio at a major corporation, how the organizatio...

Campaign Chemistry: Hyundai CMO Angela Zepeda and Canvas CEO Paul Woolmington

October 28, 2021 10:00 - 35 minutes - 32.1 MB

Angela Zepeda, CMO of Hyundai, and Paul Woolmington, CEO of Canvas Worldwide are a unique client agency pair. Hyundai and Canvas have been working together since 2016, when Canvas was created as a joint venture between Horizon Media and Innocean, Hyundai's creative agency, to service the auto brand's account. Canvas operates independently, but the relationship enables longevity and allows close collaboration between creative and media, while allowing Canvas to gain outside expertise and att...

Campaign Chemistry: VMLY&R’s Beth Ann Kaminkow

October 21, 2021 10:00 - 38 minutes - 35.3 MB

VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce division adds structure around a dedicated offering in a growing investment area for clients, while creating opportunities to expand relationships organically with existing clients. Beth Ann Kaminkow, global CEO Of VMLY&R Commerce and CEO of VMLY&R New York, joins this week’s Campaign Chemistry podcast to talk about how commerce is evolv...

Campaign Chemistry: DDB global creative chief Ari Weiss

October 14, 2021 14:00 - 38 minutes - 35.1 MB

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry: TBWA\NY CEO Nancy Reyes

October 07, 2021 14:00 - 37 minutes - 12.6 MB

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry: Mastercard’s Raja Rajamannar

September 30, 2021 14:00 - 28 minutes - 10.6 MB

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry: Citi’s Nikki Darden

September 23, 2021 13:50 - 31 minutes - 29.3 MB

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry: IAS CEO Lisa Utzschneider

September 16, 2021 09:00 - 34 minutes - 12.6 MB

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.