Campaign Chemistry: Xaxis’ President Gila Wilensky
Campaign Chemistry
English - November 18, 2021 10:00 - 37 minutes - 34.4 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Campaign Chemistry: PepsiCo’s Lou Arbetter and Allison Polly
Next Episode: Campaign Chemistry: Mark Penn
Wilensky became president of Xaxis, GroupM’s programmatic agency, in June, at the height of the pandemic. As one of the OG agency trading desks, Xaxis was an early mover in the programmatic space. That positions the agency well as the world becomes more addressable, from CTV, to digital out of home, to commerce and retail media.
In this episode, she chats about the evolution of programmatic, how Xaxis is adapting to a privacy-first future and why communication is so important in a hybrid and virtual workplace.
Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts.