Campaign Chemistry
193 episodes - English - Latest episode: 18 days ago - ★★★★★ - 3 ratingsOn Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
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Episodes
Campaign Chemistry: Gale president and CEO Brad Simms
January 11, 2023 10:00 - 38 minutes - 34.9 MBBringing creative and media together is the Holy Grail for many agencies, which pull together teams and disciplines to cater to their clients. This can often feel forced — but Gale has seemingly cracked the code. The agency, launched in 2014 in Canada, started with roots in CRM and data and has since expanded to media, creative and PR. The agency recently launched an innovation offering called Advanced Party that aims to work with platforms and publishers on more modern and interesting kin...
Campaign Chemistry: Airbnb global head of marketing Hiroki Asai
December 14, 2022 10:00 - 30 minutes - 27.7 MBAirbnb shocked the advertising market when it announced a permanent shift away from performance marketing in 2021. But global head of marketing Hiroki Asai says that all of the travel platform’s efforts are focused not on selling a lofty purpose for Airbnb, but to better explain its products and services to users. Asai, a two-time Campaign US CMO 50 honoree, leads Airbnb’s in-house marketing team, which handles all facets of the brand from creative to advertising, research, product marketi...
Campaign Chemistry: Vivid Seats CMO Tyra Neal
December 07, 2022 10:00 - 31 minutes - 28.6 MBLive and in person are back — and Vivid Seats is ready to connect fans with their bucket list events. The ticket resale exchange competes in a crowded field by offering a rewards program for fans who purchase tickets to events on the platform. The loyalty network is the result of work overseen by CMO Tyra Neal, who joined the company in 2021 to build out its marketing function. The team was solid when it came to performance marketing, but has since expanded to new areas such as brand, crea...
Music Video's Comeback to the Living Room, in partnership with Vevo
December 06, 2022 15:34 - 25 minutes - 23.7 MBAs the world’s leading music video network, Vevo is experiencing incredible growth on Connected TV - from expanding its distribution footprint to niche programming to increasing ad investment. In this podcast episode, Vevo’s JP Evangelista talks about the latest TV partnerships, the network’s plans for CTV in 2023, what’s in the works for original Vevo content, and how brands can support emerging artists. campaignlive.com What we know about advertising, you should know about advertising...
Finding a better way to grow in a downturn, in partnership with Wavemaker
December 05, 2022 16:00 - 35 minutes - 32.1 MBThe Wavemaker team presented research into how and where US consumers are feeling the pinch, which categories are most affected and what they want to see from brands. Then followed by a panel discussion, chaired by Jess Heygate, Technology Editor at Campaign US. In times of uncertainty, it’s common for brands to slash marketing budgets to save the bottom line. In pressured environments, many default to short term-thinking — deprioritizing sustainability initiatives or neglecting diverse ...
Campaign Chemistry: Code & Theory’s Dan Gardner and Michael Treff
November 30, 2022 15:09 - 32 minutes - 29.9 MBWhen Code & Theory launched in 2001, digital had a much different meaning. But fast-forward to today, and the world continues to adapt to new technologies that have massive implications for communications and business. Code & Theory is at the forefront, from helping advertisers launch their e-commerce businesses to guiding them through the promises and practicalities of Web3. The digital creative agency, which counts one third of its staff as engineers, is also a leader in inclusive design...
Campaign Chemistry: IPG Health CEO Dana Maiman
November 23, 2022 10:00 - 33 minutes - 31.1 MBIPG consolidated its health agencies under the IPG Health banner in July 2021, putting longtime FCB Health CEO Dana Maiman at the helm, where she oversees 45 agencies and 6,000 people. Leadership changes are still underway, but the consolidation allows for more holistic focus on client needs and creates more opportunities to invest across a single P&L, she says. Maiman, who has focused on health equity throughout her career, discusses how work such as the Trial for Clinical Equality and Bl...
Campaign Chemistry: Morgan Stanley CMO Alice Milligan
November 09, 2022 22:00 - 35 minutes - 32.4 MBWhen you think of Morgan Stanley, diversity and accessibility might not be the first thing that comes to mind. But Alice Milligan, who joined as CMO in May 2021, is on a mission to change that. Milligan joined Morgan Stanley through its acquisition of E-Trade in 2020. Since then, the firm has expanded its portfolio of products and services to cater to a wider range of individuals beyond the uber-wealthy — and Milligan has been working to make that message clear to a broad range of people. ...
Campaign Chemistry: Johannes Leonardo’s Jan Jacobs and Leo Premutico
November 03, 2022 09:00 - 37 minutes - 34.3 MBFifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes Leonardo was born, and with it grew a reputation for courageous work that puts consumers at the center. Fast forward to today, and JL has garnered a global reputation for repositioning legacy brands, such as Kraft and MassMutual, for a modern generation by allowing consumers to shape their various executions. The agency is also known f...
The Power of Humor in Business, presented by Peppercomm
October 31, 2022 19:53 - 25 minutes - 22.9 MBSteve discusses the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging. Research shows that training rooted in humor principles improves engagement, enhances creative problem-solving, and deepens communication and collaboration with coworkers. Humor releases important hormones like dopamine, creating new neural pathways and freeing the brain up to see new possibilities. Humor ...
Campaign Chemistry: Upwork CMO Melissa Waters
October 27, 2022 09:00 - 31 minutes - 28.4 MBAs work has changed irrevocably in the past two years, Upwork has leaned into its category dominance in the talent marketplace sector to push organizations to think about work in new ways. Over the past year, chief marketing officer Melissa Waters has led the charge on Upwork’s evolution from talent marketplace to enterprise solutions provider. Her most recent work for the brand leans into humor, starring an undead CEO named Jack who breaks out into song about the future of work. In this e...
Campaign Chemistry: SmileDirectClub CMO John Sheldon
October 26, 2022 09:00 - 31 minutes - 29.1 MBWhen Apple released the iOS 14.5 update that limited tracking visibility on its devices, direct-to-consumer brands had to pivot. John Sheldon, chief marketing officer of oral health brand SmileDirectClub, shifted his organization’s focus by embracing less granular metrics, such as engagement, and putting more budget into brand-building channels. Today, SmileDirectClub, which launched in 2014 as a DTC teeth alignment product, has expanded its product line and physical footprint, both at its...
Roku and Jägermeister Launch “The Lesbian Bar Project”
October 24, 2022 17:08 - 23 minutes - 21.2 MBThe Roku Brand Studio and Mast-Jägermeister US came together for The Lesbian Bar Project, the highly anticipated three-part docuseries. The Lesbian Bar Project spotlights Lesbian bars and the communities that they serve across the United States. The show was co-directed by Erica Rose and Elina Street and includes Lea DeLaria (from Orange Is the New Black) as Executive Producer. The series airs on The Roku Channel on National Coming Out Day, October 11, and in celebration of LGBTQ+ History Mo...
Campaign Chemistry: Mediahub global CEO John Moore
October 11, 2022 14:07 - 43 minutes - 39.8 MBMediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe itself as “the challenger agency for challenger brands” has grown beyond its roots to land large heritage accounts, such as being named AOR for Post Consumer Brands in March. John Moore leads the IPG-owned agency globally across 13 offices and five continents. He is focused on ensuring that Mediahub is up-to-date on the most cutting-edg...
Campaign Chemistry: The New York Times’ Vida Cornelious
September 29, 2022 09:00 - 28 minutes - 25.7 MBT-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling. A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’...
: Campaign Chemistry Special Episode: The 40 Over 40 Awards
September 28, 2022 19:22 - 17 minutes - 15.6 MBCampaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week. The event gathered top industry leaders in advertising, marketing, media and technology to honor their hard work to break boundaries, inspire creativity and make the industry better throughout their careers. Tune into this special episode with on-the-ground interviews with five of our honorees: Kara Buckner, president and chief strategy officer at Fallon; Geoff Edwards, executive creative director...
Campaign Chemistry: Mojo Supermarket’s Mo Said
September 15, 2022 09:00 - 39 minutes - 36.1 MBAs an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly. Mojo Supermarket has three rules – we only w...
Campaign Chemistry: Zynga’s Gabrielle Heyman
September 08, 2022 09:00 - 38 minutes - 35.6 MBYou might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009. Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May. Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers...
Campaign Chemistry: Land O’Lakes CMO Heather Malenshek
September 01, 2022 09:00 - 36 minutes - 33.6 MBYou might know Land O’Lakes best for its dairy products, like its namesake butter. But did you know that the 100 year-old company, which operates as a farmer-owned cooperative, also has an animal feed business and provides technical services to agricultural retailers and farmers to be more efficient and sustainable? Heather Malenshek, a former agency executive and Harley Davidson CMO, joined the agricultural co-op as chief marketing officer in 2019, shortly after the business made a decisio...
Campaign Chemistry: ThirdLove co-founder and CCO Ra’el Cohen
August 25, 2022 09:00 - 36 minutes - 33.3 MBMany women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size supermodels setting unrealistic expectations of beauty. Mostly, they remember the lack of fit and support of its products. ThirdLove exists to change that. Launched in 2013 as an early mover in both the DTC and body positive marketing spaces, the bra brand has gained favor with women by offering half-cup sizes and products for different...
Campaign Chemistry: OAAA CEO Anna Bager
August 18, 2022 14:30 - 34 minutes - 31.6 MBWhen the COVID-19 pandemic hit in March 2020, people were stuck inside for months – rendering out of home (OOH) billboards on roadways and in major downtown areas, in buildings and malls, suddenly invisible to millions of people. But since then investment in OOH has rebounded as people venture back out into the world. The Out of Home Advertising Association of America (OAAA) released its Q2 revenue report on Thursday projecting double digit growth for the medium in 2022. OOH mainstays are ...
Campaign Chemistry: Wisp CMO Monica Cepak
August 11, 2022 09:00 - 34 minutes - 31.7 MBThe overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services. Wisp is at the center of the storm. The telehealth startup, which launched in 2018 to provide easy, safe access to virtual reproductive health services, is on a mission to educate women across the country about how to access care while destigmatizing common female health issues like yeast infections and UTIs. Monica Cepak joined as CMO just ...
Campaign Chemistry: Wunderman Thompson’s Bas Korsten and Dania Alarcon
August 04, 2022 09:00 - 35 minutes - 32.6 MBBas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing. But that’s what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last ye...
Campaign Chemistry Rewind: VMLY&R global CEO Jon Cook
July 28, 2022 09:00 - 41 minutes - 37.9 MBIn this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent. Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pa...
Campaign Chemistry: American Family Insurance CMO Sherina Smith
July 21, 2022 10:00 - 32 minutes - 29.5 MBAmerican Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for earnest, purposeful storytelling that reaches communities authentically. That approach is led by Sherina Smith, chief marketing officer at the challenger insurance brand. Smith, who has a background across verticals including retail, healthcare and food and beverage, ensures that each campaign is backed by rigorous audience insights, whi...
Campaign Chemistry Rewind: Campaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn
July 14, 2022 10:00 - 31 minutes - 29 MBNicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive. Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’...
Campaign Chemistry: VMLY&R global CEO Jon Cook
July 07, 2022 10:00 - 41 minutes - 37.8 MBCook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent. Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is tr...
Campaign Chemistry: Google’s David Temkin
June 30, 2022 09:00 - 38 minutes - 35.5 MBTemkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom. Major privacy changes are happening on the web as regulation reshapes the internet. Google will begin the process of restricting the use of third-party cookies on Chrome next year, but is also looking to preserve targeted advertising on the web in a privacy safe way. There have been a few iterations of to...
Is the “Big Idea” Over?
June 29, 2022 13:31 - 20 minutes - 18.4 MBComms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.
Is the “Big Idea” over? A podcast presented by Plus Company
June 29, 2022 13:31 - 20 minutes - 18.4 MBComms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.campaignlive.com Wh...
Prioritizing consumer's time, attention and privacy with Infillion’s Christa Carone
June 27, 2022 17:02 - 29 minutes - 27.4 MBConsumers understand the benefits of sharing data and are more willing to do so in exchange for relevant or valuable experiences. President of Infillion, the company that builds advanced media and technology solutions, Christa Carone hopes to see content providers that are working towards an Advertising-based Video on Demand (AVOD) model think of opportunities to do something innovative with advertising and steer away from high-frequency rate ads with subpar creative experiences. In this epi...
Prioritizing consumer's time, attention and privacy with Infillion’s Christa Carone, a podcast presented by Infillion
June 27, 2022 17:02 - 29 minutes - 27.4 MBConsumers understand the benefits of sharing data and are more willing to do so in exchange for relevant or valuable experiences. President of Infillion, the company that builds advanced media and technology solutions, Christa Carone hopes to see content providers that are working towards an Advertising-based Video on Demand (AVOD) model think of opportunities to do something innovative with advertising and steer away from high-frequency rate ads with subpar creative experiences. In this epi...
Campaign Chemistry Live from Cannes: Chris Bruss, Head of Roku Brand Studio, a podcast presented by Roku
June 27, 2022 09:00 - 28 minutes - 26.3 MBTV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising. With the launch of Roku Brand Studio, Roku is showing how TV streaming is a canvas for creativity. Join Chris Bruss, Head of Roku Brand Studio from Cannes, as he discusses how Roku can help brands be part of a better TV ad experience.campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campai...
Campaign Chemistry Live from Cannes: Chris Bruss, Head of Roku Brand Studio
June 27, 2022 09:00 - 28 minutes - 26.3 MBTV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising. With the launch of Roku Brand Studio, Roku is showing how TV streaming is a canvas for creativity. Join Chris Bruss, Head of Roku Brand Studio from Cannes, as he discusses how Roku can help brands be part of a better TV ad experience.
Future of TV Measurement with Disney Advertising & Samba TV
June 23, 2022 14:02 - 31 minutes - 29.2 MBDisney advertising has been leading the industry in adapting innovative new technologies new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries tod...
Future of TV Measurement, a podcast presented by Disney Advertising & Samba TV
June 23, 2022 14:02 - 31 minutes - 29.2 MBDisney advertising has been leading the industry in adapting innovative new technologies new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries tod...
Campaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn
June 23, 2022 09:00 - 31 minutes - 29 MBMendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse. Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive. Despite a recent slowdown of the business (and across the tech sector), Mendelsohn sa...
Campaign Chemistry: Wongdoody creative chief Grace Francis
June 09, 2022 09:00 - 31 minutes - 28.6 MBGrace Francis brings a different perspective to the advertising industry — and that’s a good thing. As a nonbinary and transgender creative person, Grace leads with an inclusive mindset, ensuring that not only are their clients considering diverse perspectives when creating communications and products but that there diverse perspectives in the room behind any campaign. Great ideas can come from anywhere, and inclusive perspectives make the work better. In this episode, Francis, chief crea...
Campaign Chemistry: Bayer’s Patricia Corsi
June 02, 2022 09:00 - 38 minutes - 35.7 MBThe consumer healthcare industry has not historically valued creativity. But Patricia Corsi is on a mission to change that. As global chief marketing, digital and information officer at Bayer Consumer Healthcare, Corsi encourages Bayer’s brand teams and agency partners to push the boundaries on their communications – from creating campaigns that touch on taboo topics to making it easier to purchase over-the-counter products. She will have her eye on such work as jury president of the Hea...
Campaign Chemistry: General Mills’ Melissa Wildermuth
May 26, 2022 05:00 - 36 minutes - 33.3 MBIn a world where the news is constantly bad – a raging war in Ukraine, an ongoing pandemic and children being murdered at school – leading with empathy is more important than ever. Melissa Wildermuth, global creative director at General Mills, knows this well. Instead of leading her team, which spans all of the company’s storied snack brands, with ego and expertise first, she takes a flexible approach that democratizes creativity and allows team members to come up with bold ideas. In thi...
Campaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg
May 19, 2022 05:00 - 41 minutes - 37.9 MBWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. https://shop.haymarket.com/camus/webcast22/ campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Campaign Chemistry: Tom’s chief marketing officer Ian Stewart
May 12, 2022 05:00 - 34 minutes - 31.6 MBStewart joined the company to lead the turnaround in 2020. An experienced footwear marketer having spent nearly seven years leading marketing at Converse, he refocused the Tom’s communications on the product while honing the company’s social impact initiatives around mental health. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial t...
Campaign Chemistry: The New York Times’ Lisa Howard
May 05, 2022 06:00 - 36 minutes - 33.6 MBIn this episode, Howard joins Campaign US Editor Alison Weissbrot to chat about how The Times is working with brands across its portfolio and share her view on the future of the media business. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Campaign Chemistry: Republica Havas’ Jorge Plasencia and Luis Casamayor
April 14, 2022 05:00 - 43 minutes - 39.7 MBJorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke to the new American demographic — one that at the time was already rapidly changing. Fast forward to 2022, and that foresight has led the full-service agency to work with brands from Walmart to Toyota as it adds nuance and context to its multicultural efforts while the U.S quickly becomes a minority-majority country. In this episod...
What you missed from SXSW, a podcast presented by Plus Company
April 13, 2022 09:00 - 32 minutes - 30 MBInspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Campaign Chemistry: Qualcomm CMO Don McGuire
April 07, 2022 05:00 - 42 minutes - 38.6 MBQualcomm is a major enabler of the technology we use every day, from our smartphones, to cars, to intelligent home devices. For chief marketing officer Don McGuire, telling that story to consumers -- alongside its manufacturing partners – is key. In this episode, McGuire talks about how Qualcomm and its Snapdragon brand are rising to the forefront in communities like gaming and esports. He also talks about how the chip shortage and supply chain crisis have impacted its marketing plans, and ...
Campaign Chemistry: Fandom chief marketing officer Stephanie Fried
March 28, 2022 05:00 - 38 minutes - 35.7 MBFandom might just be the biggest online platform you've never heard of, where millions of people gather each month to discuss and debate their favorite franchises, from Star Wars to Marvel. Chief marketing officer Stephanie Fried joined the company in 2019 to codify the Fandom brand. In addition to spearheading the company's first major branding effort last summer, she leads 70 people across both B2C and B2B marketing focused on making Fandom a go-to destination for both fans and advertiser...
Campaign Chemistry BONUS EPISODE: Agency of the Year
March 24, 2022 05:00 - 26 minutes - 24.4 MBThe advertising industry is back in person – and it feels so good. On Wednesday night, the industry gathered at the Edison Ballroom in New York City to celebrate Campaign US’ 2022 Agency of the Year Awards finalists and winners. As Campaigns most prestigious US awards program, Agency of the Year recognizes exceptional talent and businesses in the creative and media industries working on behalf of brands. After a night of champagne and celebration, Campaign US Editor Alison Weissbro...
Campaign Chemistry: Known president Ross Martin
March 10, 2022 08:00 - 39 minutes - 35.8 MBTwo years ago, just before the pandemic broke out and changed our lives forever, three agencies merged to form Known, a company with a mission to change the tired agency approach. Fast forward to today and Known has grown from 190 to 500 employees across creative, engineering and data science, working with clients including Netflix, Amazon and WarnerMedia. Known, which starts every client engagement with a scientific approach, also has a unique approach to creativity and is behind Netflix...
Campaign Chemistry: Horizon Media CEO Bill Koenigsberg
March 03, 2022 08:00 - 41 minutes - 37.8 MBHorizon Media has just reopened its doors to staff after yet another COVID-19 shutdown, and is ready to get people back into the office on a hybrid schedule. As CEO Bill Koenigsberg puts it, you can't compete with rolling out of bed in your pajamas, but people do miss being together. Koenigsberg is at the helm of Horizon as it navigates a complex and shifting media landscape for clients — from the end of cookies, to the rise of the metaverse, to all things shoppable commerce. These changes ...