Is the “Big Idea” Over?
Campaign Chemistry
English - June 29, 2022 13:31 - 20 minutes - 18.4 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.