Campaign Chemistry: The New York Times’ Vida Cornelious
Campaign Chemistry
English - September 29, 2022 09:00 - 28 minutes - 25.7 MB - ★★★★★ - 3 ratingsBusiness News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling.
A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations.
In this episode, Cornelious talks about how
The Times
approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business.
Follow us on twitter: @CampaignLiveUS